February, 2017

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The Five Sales Letters Every Marketer Should Know, Hands Down

The Daily Egg

If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my. The post The Five Sales Letters Every Marketer Should Know, Hands Down appeared first on The Daily Egg.

Sales 95
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3 Ways to Re-Order WordPress Blog Posts

ThemeIsle

By default, WordPress posts are ordered based on the date that they were published. And if you’ve ever tried to re-order WordPress blog posts then you know full well that there’s no built-in way to do that. However, if you do want to move a few posts around then there are three different methods to. The post 3 Ways to Re-Order WordPress Blog Posts appeared first on Themeisle Blog.

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SEO for Bloggers: A Basic Explanation

ProBlogger

By ProBlogger SEO Expert Jim Stewart of StewArt Media. Search Engine Optimisation. Just reading that phrase can make some bloggers break into cold sweats. You know how to blog, and you know you have to incorporate SEO in your pages somehow to be successful, but the technical aspects of SEO are daunting, at best. This is the first part of a three-part series on the What, How and Why of SEO and how it relates to your blog.

Blogger 54
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12 Essential WordPress Blog Pages to Have

ThemeIsle

Everyone wants their WordPress website to be original. Otherwise, how else are you going to stand out from the competition and build a devoted audience, right? While true, at the same time, there are also some specific types of content/pages that all readers expect to find on a website. Today, we talk exactly about those. The post 12 Essential WordPress Blog Pages to Have appeared first on Themeisle Blog.

Blog 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Five Sales Letters Every Marketer Should Know, Hands Down

The Daily Egg

If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my. The post The Five Sales Letters Every Marketer Should Know, Hands Down appeared first on The Daily Egg.

Sales 52
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How Videos Can Transform Your Content Marketing Strategy

ProBlogger

This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. From consuming news to communicating with our friends, video has taken over.

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Setting Up Your Browser to Increase Your Productivity

ProBlogger

As bloggers we spend most of our work time staring at our browser. How we have a browser set up can have a significant impact on our productivity in two ways: It can help us eliminate distractions. It can help up keep focused on our key activities. Below I am sharing four ideas you can implement to your browser, which will boost your productivity. While the below apps and techniques I share below are for the Google Chrome Browser, if you search for the app or process and your browser name, you s

Blogger 51
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7 Essential Negotiation Skills for Bloggers and Marketers

ProBlogger

Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. Negotiation may even evoke as much fear, anxiety, and stress as public speaking. “Fear in negotiations arises in a variety of circumstances,” the authors of Emotions in Negotiation explain. “If we face an aggressive opponent, if we bargain without adequate preparation, if we sense that our opponent has superior bargaining power, if we feel insecure about our ability as a negotiator, we may experience modera

Blogger 48
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Where Will Your Great Ideas Come From?

ProBlogger

By ProBlogger expert Ellen Jackson of Potential Psychology. I have big plans for 2017, blog-wise and business-wise. I bet you do too. My word for this year is ‘bigger.’ I’m going to think bigger, to play bigger. After a year of hard work and incremental improvement it’s time for a quantum leap. It’s time to shake things up; to think differently about what I do.

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Turning The Challenges of Remote working Into Strengths

ProBlogger

This is a guest contribution from Nick Chowdrey. Remote working is an attractive prospect for many people in this digital age. But it’s not as simple as packing up your laptop and riding off into the sunset – it takes a lot more effort and skill than that. After all, there are offices for a reason. For example, when working remotely, if something goes wrong it’s not as simple as swiveling your chair and having a chat – you may have to wait hours to resolve the issue because your cont

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Tips for Pitching to Potential Podcast Guests

ProBlogger

This is a guest contribution from Karly Nimmo. As a podcaster, I’m inundated with requests and pitches from people who are looking for some free PR. As a podcaster, I’m totally down with receiving these requests and pitches. I love to hear from people who have something of value to share with my audience. However, as a podcaster, there’s a few things I’m not down with.

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Day Three: How to Polish and Prepare to Publish Your Content

ProBlogger

This is part four in a series on Content Marketing Strategies from Pamela Wilson of Big Brand System. Day 3 is the last day before publishing, so everything you do on this day will be to prepare your content to go out into the world and to give it the best possible chance of being consumed. Need to catch up on the rest of the 4 Day Content Creation System?

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Where Will Your Great Ideas Come From?

ProBlogger

By ProBlogger expert Ellen Jackson of Potential Psychology. I have big plans for 2017, blog-wise and business-wise. I bet you do too. My word for this year is ‘bigger.’ I’m going to think bigger, to play bigger. After a year of hard work and incremental improvement it’s time for a quantum leap. It’s time to shake things up; to think differently about what I do.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

This week is all about writing (and writing lots), getting your SEO right, and decluttering your online life. Enjoy! 5 Writing Techniques that Stir Your Audience to Action | Copyblogger. Emotion, Emotion, Emotion is the new Location, Location, Location. If we’re not getting our audience to feel, how are they going to be motivated to engage? The Four Essential Qualities You Need for Freelance Writing Success (and How to Develop Them) | Aliventures.

Blog 44
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

This week’s posts made me want to live in an RV and perennially chase the warmer weather while reading more novels and finding creative ways to stay well-clear of writer’s block. Quite a good week, if I’m being honest! I think it’s probably because it’s grey and drizzly here (autumn is well on the way) that I’m dreaming of an endless summer road trip… How This 27-Year-Old Made $1 Million Last Year | Forbes.

Blog 40
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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

After taking some time off over the holiday season on my blog, I’ve been thinking about things I normally don’t have time to – and I think those things have been reflected in today’s roundup! Things like going back and optimising older posts for SEO, thinking about my blogging origins and how they’re influencing my blogging future, and getting back to my first love: writing.

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Community Discussion: Your One Thing for 2017

ProBlogger

At the ProBlogger event on the Gold Coast last year, Darren motivated us all with his rallying cry to find one thing we want to do with our blogs, businesses, and lives. Just one thing that we would prioritise, measure all things against, and work hardest at among all the other things that take up our time. I’m still considering my one thing. I thought I’d have 2017’s figured out by now, but I don’t.

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182: How to Use MindMaps in your Blogging

ProBlogger

How to Create MindMaps for your Blogging. In today’s lesson, I want to talk about one of my favorite techniques in business for organising my thoughts, helping me to review, plan and organise my business and to think creatively and generate loads of ideas. Today’s episode is about Mind Mapping. I want to talk about what mind maps are but more importantly I want to suggest a variety of different ways that you can use them in your blogging.

Blog 36
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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180: 7 Types of Facebook Live Videos that Grow Your Audience, Build Your Brand and Make Money

ProBlogger

Ways to Use Facebook Live to Grow Your Blog. In today’s lesson, I want to talk about Facebook live video which is a technology that has been around for a while now on Facebook and that I think continues to be something that bloggers could get a lot of value out of. We’ve seen Facebook continue to develop it over the last 12 months. Initially, it was only available to larger influencers and verified account holders, then they opened it up to everyone and in the last few weeks they’ve made it so y

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Community Discussion: Making Money

ProBlogger

One of the most popular topics on ProBlogger (if not the most searched-for item) is making money blogging, and how to go about it. There are so many ways of earning a living online , and we have almost just as much advice on how best to keep the dollars rolling in. Darren covers it quite extensively on his podcast , and it’s a topic we dive down deep in during every ProBlogger conference or event.

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Day Three: How to Polish and Prepare to Publish Your Content

ProBlogger

This is part four in a series on Content Marketing Strategies from Pamela Wilson of Big Brand System. Day 3 is the last day before publishing, so everything you do on this day will be to prepare your content to go out into the world and to give it the best possible chance of being consumed. Need to catch up on the rest of the 4 Day Content Creation System?

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182: How to Use MindMaps in your Blogging

ProBlogger

How to Create MindMaps for your Blogging. In today’s lesson, I want to talk about one of my favorite techniques in business for organising my thoughts, helping me to review, plan and organise my business and to think creatively and generate loads of ideas. Today’s episode is about Mind Mapping. I want to talk about what mind maps are but more importantly I want to suggest a variety of different ways that you can use them in your blogging.

Blog 20
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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180: 7 Types of Facebook Live Videos that Grow Your Audience, Build Your Brand and Make Money

ProBlogger

Ways to Use Facebook Live to Grow Your Blog. In today’s lesson, I want to talk about Facebook live video which is a technology that has been around for a while now on Facebook and that I think continues to be something that bloggers could get a lot of value out of. We’ve seen Facebook continue to develop it over the last 12 months. Initially, it was only available to larger influencers and verified account holders, then they opened it up to everyone and in the last few weeks they’ve made it so y

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PB179: How to Lower the Bounce Rate on Your Blog

ProBlogger

11 Ways You Can Lower Your Blog’s Bounce Rate. Today I’m feeling slightly strange – my house is so quiet because my youngest son started school this week. Yep – all 3 boys at school at last and while it’s been quite exciting to see him get in his school uniform and go to school – the house is so quiet and I think it’ll take a little time to get used to!

Blog 33
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5 Things to Think About Before You Start a Blog

ProBlogger

It’s time! You’ve had it in the back of your mind for a while now, but you’ve realised the hour is right to take the plunge, and you want to start a blog. Welcome! You’ve come to the right place. If creating a blog is something you’ve been thinking about but you haven’t known where to start, then these are some basics you could keep in mind to ensure you create a blog not only you love, but your readers will too.

Blog 55
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179: How to Lower the Bounce Rate on Your Blog

ProBlogger

11 Techniques for Lowering the Bounce Rate on Your Blog. In today’s lesson I want to talk about a statistic or metric that is in Google analytics that I see bloggers talking about a lot – that of ‘bounce rate’. Just today I was asked twice about bounce rate and how to get it lower. So in this episode, I thought I’d tackle the topic and will talk briefly about what bounce rate is, about why I see many bloggers not really interpreting it in a helpful way and for the bulk of the episode I wa

Blog 21
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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179: How to Lower the Bounce Rate on Your Blog

ProBlogger

11 Techniques for Lowering the Bounce Rate on Your Blog. In today’s lesson I want to talk about a statistic or metric that is in Google analytics that I see bloggers talking about a lot – that of ‘bounce rate’. Just today I was asked twice about bounce rate and how to get it lower. So in this episode, I thought I’d tackle the topic and will talk briefly about what bounce rate is, about why I see many bloggers not really interpreting it in a helpful way and for the bulk of the episode I wa

Blog 20
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All Editors are Not the Same, so Which do You Need?

ProBlogger

A question that frequently comes up in writing and blogging groups I’m part of is: ‘anyone know a good editor?’. This is usually followed by comments of ‘I used this guy once but it was a frustrating process’, or ‘mine was ok, but I’m not sure I’d recommend them.’. I’ve come across so many people who were really disappointed with the editor they hired to help them with their books or blog posts and in almost every case, once I’ve done some digging, I’ve discovered it was because their expe

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Why Your Blog Needs SEO

ProBlogger

In the second part of our three-part series on the What, How and Why of SEO and how it relates to your blog, we’ll be exploring why your blog needs SEO (you can find the first post SEO For Bloggers: A Basic Explanation here ). The reasons for writing a blog are varied, from sharing your knowledge to earning income, but they all depend on attracting, maintaining and growing an audience.

SEO 54
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Day Four: How to Publish, Promote, and Propagate Your Article

ProBlogger

This is part five in a series on Content Marketing Strategies from Pamela Wilson of Big Brand System. It’s your fourth and final content production day: time to hit publish! Need to catch up on the rest of the 4 Day Content Creation System? Here are the previous posts: . A System for Easily Publishing Consistently Great Content. Day 1: How to Build a “Backbone” for Your Content Marketing.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha