Neil Patel

MAY 26, 2020

Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.

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Keywords SEO Advertising Text 145

Content Marketing Institute

MAY 14, 2020

Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading → The post 8 Things to Help Your Content Marketing Survive the Pandemic appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 145

The Daily Egg

MAY 11, 2020

Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year. Why? Every business can benefit from someone who writes great copy. From startups to Fortune 500s and everything in between, copywriting can make or break the success of an organization. The truth of […]. The post Copywriting – Beginner’s Guide appeared first on The Daily Egg.

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Copywriter Copywriting Copy Writing 141

Jeff Goins

MAY 18, 2020

Before you can create anything, you must first create yourself. The process of changing your life—of pursuing a vocation, finding a true love, even making a career transition—always begins with an understanding of who you are. But it doesn’t stop there.

IT 100

IT 100

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Moz

MAY 24, 2020

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment.

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Landing Page Concept Social Media Education 81

ThemeIsle

MAY 28, 2020

Having a hard time finding exactly what you need on the internet? Why not try using Google search operators? To help you find what you’re looking for, Google includes special signs and commands called Google search operators. They help you find something specific, ignore certain terms from search engines (broad keywords), search between certain date.

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SEO Keywords Engineering Blog 58

Content Marketing Institute

MAY 13, 2020

Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading → The post What You Need to Know to Get a Wikipedia Page Published appeared first on Content Marketing Institute.

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The Daily Egg

MAY 11, 2020

Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year. The post Copywriting – Beginner’s Guide appeared first on The Daily Egg.

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Copywriter Copywriting Post 52

Jeff Goins

MAY 13, 2020

What if the point of becoming a professional artist or writer was not what you thought it was? What if success wasn’t the ultimate goal? What if each phase of your journey, even the frustrating ones, was a necessary stage to better understand what it is you’re here to do? In creative work, there is a spectrum from “starving” to “sellout,” and somewhere in the middle is where most of us find ourselves.

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Creativity Writer IT 100

Moz

MAY 25, 2020

Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first.

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Keywords SEO Brand Management 75

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Neal Schaffer

MAY 5, 2020

We continue our learning on how to start a blog. From the last article, you have found out how to promote your blog. Today we are going to talk about secrets and tricks to increase blog traffic. How to increase the traffic to your blog? Unfortunately, there is no simple answer to this question. But […] 18 Tricks to Increase Blog Traffic appeared first on NealSchaffer.

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Blog Blogging Promotion 52

ThemeIsle

MAY 4, 2020

Trying to choose between Constant Contact vs Mailchimp for email marketing? Both of these platforms are extremely popular and offer unique sets of options. The tool you use will affect which features you have access to, how easy it is to integrate your email marketing campaigns with your website, and a lot more. So how. The post Constant Contact vs Mailchimp: Which Is Better … and Cheaper appeared first on Themeisle Blog.

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Website Marketing Blog Blogging 52

Content Marketing Institute

MAY 25, 2020

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading → The post Stop With the Overused and Incorrect Words in Your Writing appeared first on Content Marketing Institute.

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Writing Content Marketing Audience Marketing 145

ProBlogger

MAY 20, 2020

The post A Tour of My Home Live Streaming Studio appeared first on ProBlogger. This year I’ve attempted to do live streaming Q&A sessions on the ProBlogger Facebook page on a weekly basis. I have noticed that each time I do go live, I’m getting more and more questions about my set up for live video – whether that’s about what camera I use, my lights, workflow process or the software that helps the whole production.

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Ads Post Social Media IT 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Jeff Goins

MAY 4, 2020

The world is in crisis, and many people are telling you to do something new. But what if you didn’t have to do that? What if, instead of pivoting into new and exciting opportunities, we who make things considered this a call to our true work? What if we doubled down on our strengths, taking these familiar skills deeper than we thought they could go, seeking new ways to do old things?

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Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints.

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SEO Keywords Retail Communication 73

Neal Schaffer

MAY 5, 2020

We continue our learning on how to start a blog. From the last article, you have found out how to promote your blog. Today we are going to talk about secrets and tricks to increase blog traffic. How to increase the traffic to your blog? Unfortunately, there is no simple answer to this question. But there are dozens of ways to increase the number of visitors to any resource.

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Blog Blogging Promotion Engineering 52

Neil Patel

MAY 12, 2020

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on.

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SEO Keywords Concept Ads 145

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Content Marketing Institute

MAY 21, 2020

Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading → The post Are You Guilty of the One Thing That Kills Content Marketing? appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Social Media 144

ProBlogger

MAY 21, 2020

The post 9 Blogging Hurdles I’ve Faced as a Blogger and How I Got over Them appeared first on ProBlogger. This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you may never have to deal with them all, chances are there’s at least one you’ve either faced in the past or will face in the future.

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Blogger Blog Blogging Construction 43

Content Marketing Institute

MAY 20, 2020

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute.

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Content Marketing Institute

MAY 11, 2020

Content marketers are quick to preach the gospel of storytelling, but we typically evangelize it from the creators’ perspective. Yet reading literature has many tangible benefits that ultimately help us tell better stories. Continue reading → The post Reading Fiction Can Make You a Better Content Creator appeared first on Content Marketing Institute.

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Content Creator Storytelling Content Content Marketing 143

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Content Marketing Institute

MAY 5, 2020

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute.

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Audience Retail Food Content 141

Content Marketing Institute

MAY 12, 2020

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading → The post How to Create the Right Video Experiences for Your Brand appeared first on Content Marketing Institute.

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Brand Content Marketing Marketing Content 140

Content Marketing Institute

MAY 28, 2020

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute.

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Script Writing Content Marketing Marketing 139

Content Marketing Institute

MAY 19, 2020

Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation. Continue reading → The post 7 Ideas to Spark Great Infographics appeared first on Content Marketing Institute.

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Content Marketing Marketing Content IT 139

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Content Marketing Institute

MAY 26, 2020

If your content doesn’t convey awareness and sensitivity around COVID-19’s all-encompassing impact, it will affect your audience’s perception of your brand. Here’s how to check your content before you wreck your brand value. Continue reading → The post A Quick Audit to See If Your Content Passes a COVID-19 Exam appeared first on Content Marketing Institute.

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Content Brand Content Marketing Marketing 137

Content Marketing Institute

MAY 18, 2020

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading → The post 6 Lessons in Loyalty Building From Health Care Content [Examples] appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 136

Content Marketing Institute

MAY 4, 2020

Though it can’t be quantified directly, the agency and client relationship is the key to achieving your goals. Here are six tips for agencies and clients to establish a successful content marketing partnership. Continue reading → The post 6 Keys to a Strong Content Marketing Agency-Client Relationship appeared first on Content Marketing Institute.

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Agency Content Marketing Marketing Content 129

Content Marketing Institute

MAY 22, 2020

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading → The post You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap] appeared first on Content Marketing Institute.

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Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment