July, 2022

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What Is The Point of Writing Tests/Sample Posts?

Write Out Loud

When I was freelancing full-time, I probably would have (and did!) said that writing a test or sample post for a potential client was… Continue reading on Write Out Loud ».

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How to Spot a Freelance Client From Hell (and Run a Mile)

Freelance Magic

Your freelance business is only as good as your clients. If you have a shocker of a schedule that’s 99% freelance clients from hell, you’re going to have a bad time. On the flipside, if you have a dreamy mix of wonderful clients that might also secretly be unicorns, you’re really going to enjoy yourself. But sometimes a client can be a wolf in sheep’s clothing.

Freelance 130
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Want more website visits? Here’s a 3-Step SEO Content Strategy.

Agency Content Writer

If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. The pandemic changed my mind. As the world moved to digital EVERYTHING, it became clear that my website could fuel my business. And it has. Once I saw this trend toward <more> digital marketing, I updated my SEO knowledge with Meg Casebolt’s Love at First Search Attract & Activate * program.

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Freelance Writing Coach Podcast Season 5 Recap

Kayleigh Moore

My friend and fellow freelance writer Emma Siemasko and I have been talking about all things freelance writing on our podcast , and season five just wrapped up. If you’re a freelance writer (or thinking about becoming one), this podcast is for you. We share our 10+ years of experience in the realm of freelance writing full-time and talk about managing the business side of things, too.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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New Release Spotlight: Amanda Held Opelt

Rachelle Gardner

Congrats to debut author Amanda Held Opelt. . This book was a labor of love and sorrow. I’m so grateful for Amanda’s dedication, because “A Hole in the World” is a beautiful, raw, and authentic exploration of grief and how we live with it. . On top of that, it’s truly a compelling read. Whether or not you’ve experienced deep grief, this book will open your eyes and shepherd you on your personal journey. .

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Compare The Best Email Marketing Services

Quick Sprout

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Start sending 300 emails per day for free with Sendinblue, no credit card required. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.

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How to Pitch an Article (and Get an Enthusiastic Response)

CopyBlogger

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading. The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.

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Ultimate Guide to Hiring a Content Writer for Your Marketing Agency

Agency Content Writer

Hiring a content writer for your marketing agency is a risky endeavor but one that can pay off for you and your clients. Where do begin to hire a writer? How do you know what questions to ask? Does the writer’s process fit your firm’s process? What are the benefits of hiring a content writer? All of these and more will be answered in this guide. Where do you begin?

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This Email Subject Line Generated a 60.1% Open Rate

Kayleigh Moore

The subject line of my latest newsletter was strategic; I wanted to prove a point. It read: ‘Did you write this?’ And guess what? It generated a 60.1% open rate: my highest in the last 12 months. More than 3,350 people opened the email. The point: Curiosity is an incredibly powerful tool writers can use to spark action in the reader. We all know about clickbait headlines.

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New Release Spotlight: Kristy Cambron

Rachelle Gardner

Congratulations, Kristy Cambron! THE ITALIAN BALLERINA is Kristy’s ninth historical novel, taking us behind the scenes of one of the greatest cons in world history. Rome, 1943. With the Nazi regime occupying the streets of Rome, British ballerina Julia Bradbury is stranded and forced to take refuge at a hospital, but when she learns of a deadly sickness sweeping through the quarantine wards—a fake disease known as Syndrome K—she risks everything to rescue Jewish Italians from the deadly clutches

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Compare The Best cPanel Web Hosting Plans

Quick Sprout

Want to jump straight to the answer? The best cPanel web hosting for most people is A2 Hosting or HostGator. While there are multiple control panels for interacting with your web hosting account, the cPanel has consistently proved to be a top choice for web admins. From the easy-to-use graphical user interface (GUI) to the extensive support documentation, it’s easy to see why the cPanel is so popular.

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How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Content Marketing Institute

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.

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7 SEO Tools No B2B Content Marketer Should Be Without

Contently

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

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Blogging Best Practices for Nonprofits: TheNonprofitShow

Agency Content Writer

The post Blogging Best Practices for Nonprofits: TheNonprofitShow appeared first on Agency Content Writer.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Greatest Sales Letter of All Time

CopyBlogger

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.

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By: ScrumMaster vs scrum master: What do you think? | Agile Learning Labs

Grammar Girl

[…] style guide appears to agree with my approach, as does Grammar Girl, who expresses some disdain for what she calls “pride capitals.” I’ll be curious to […].

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Compare The Best Online Reputation Management Companies

Quick Sprout

Want to jump straight to the answer? The best online reputation management company for most people is WebiMax or NetReputation. Online reputation management services can help you build a positive brand image or repair a damaged one. This isn’t something you want to try to accomplish on your own for the first time, unless you really know what you are doing.

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Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Content Marketing Institute

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Why You Must Negotiate Your Salary

Write Out Loud

You are worth it…and you have leverage. Continue reading on Write Out Loud ».

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Using the Amazon Search Engine as Marketing

David Meerman Scott

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

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Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates

CopyBlogger

Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have. Continue Reading. The post Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates appeared first on Copyblogger.

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By: How to Write a Great Research Paper - ulm

Grammar Girl

[…] Grammar Girl – Read blog posts about various aspects of writing or submit your own grammar questions. […].

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Compare The Best Credit Card Processing Services

Quick Sprout

Want to jump straight to the answer? The best credit card processing services for most businesses are Stax or Square. A good credit card processor is crucial for the success of your company. Whether you’re selling in-person or online, this guide will help you choose the best credit card processing service for your business. The 10 Best Credit Card Processing Services.

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How To Make LinkedIn Your Top Social Media B2B Marketing Platform

Content Marketing Institute

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.

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When & How To Negotiate Salary

Write Out Loud

Including steps and instructions! Continue reading on Write Out Loud ».

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No More “Fake It ‘til You Make It”

AIIP

By Mary Ellen Bates I was recently talking with a colleague who commented that there were steps she needed to take to help build her business, but it just felt like too much. She wasn’t the kind of person who reaches out to strangers and asks them for a 15-minute phone conversation; that’s something that… Read More » The post No More “Fake It ‘til You Make It” appeared first on AIIP Connections Blog.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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7 Often Overlooked Steps to Be a Better Writer at Work

CopyBlogger

A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working. Continue Reading. The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger.

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4 Strategies to Make Your Fintech Content More Engaging

Contently

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. After all, not everyone who uses your products gets as giddy about a spreadsheet as you do. Fintech brands are smart to ask themselves whether their content could be improved.

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Compare The Best Merchant Services

Quick Sprout

Opinions expressed here are the author’s alone, not those of any bank, and have not been reviewed, approved, or otherwise endorsed by any of these entities. Want to jump straight to the answer? The best merchant service provider for most people is Stax or Helcim. Merchant service providers give businesses the ability to process credit card payments.

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Is Your Thought Leadership Content Missing the Point?

Content Marketing Institute

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha