Blogging Wizard
NOVEMBER 6, 2024
Blogging requires a number of different skills that go way beyond writing. As a blogger, you need to know how to effectively create content that not only resonates with the.
Ahrefs
NOVEMBER 13, 2024
Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.
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Enchanting Marketing
NOVEMBER 12, 2024
Imagine readers hippety-hopping through your content. An autumn breeze plays with their hair. You notice a twinkle in their eye. Sounds good, doesn’t it? Now, picture a different scene … The sun is hiding behind an ink black cloud, and your readers are trudging through the mud. Their shoes feel heavy. Squelch. Sploosh. Squelch. Sploosh. Not the kind of experience you want to create, huh?
Nick Ursborne
NOVEMBER 18, 2024
For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Freelance Magic
NOVEMBER 23, 2024
As freelancers, it’s tempting to say ‘yes’ to every client request, even when it stretches us thin. The result? Endless scope creep, lower pay, and a pile of work we don’t enjoy. But there’s a better way to attract quality clients while maintaining your sanity – packaging your services. But there is an easier way. When you let clients dictate what they want from you, you can end up: Getting paid less for more work as the scope continues to creep up and up Doing work you’re not
Kayleigh Moore
NOVEMBER 25, 2024
We’re approaching year-end (really only five weeks to go!).Can you believe it? If you’re like me, this home stretch is a time for slowing down, thinking about the year ahead, and setting goals. Will you accomplish all of them? Maybe not. Likely not. I mean, I’d like to get better at painting, speaking Spanish, and trying new recipes, but if I’m being honest, I’ll be happy if I scratch the surface on any of those activities.
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BKA Content
NOVEMBER 19, 2024
What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.
Content Marketing Institute
NOVEMBER 19, 2024
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
Kayleigh Moore
NOVEMBER 25, 2024
People regularly assume their writing skills are “good enough” to get by. But data shows that’s far from the truth: companies spend more than $3.1 billion on remedial writing training yearly. Yikes. Having a strong foundation of writing skills is essential to building a profitable career as a freelance writer. But, even so–many people pursuing this path don’t feel proficient in their writing abilities (much like those hobbling on limited writing expertise at in-house jobs.
Enchanting Marketing
NOVEMBER 26, 2024
What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
NOVEMBER 12, 2024
Photo by Onin Today’s post is by book coach Nicole Pope. In journalism, we call them human interest stories—articles or broadcasts that cover the news from the perspective of individuals who are affected by the events. Casualty numbers after an earthquake, for example, may feel abstract to readers far away. An article giving voice to a mother struggling to feed her children after the family lost all their possessions in the disaster has greater resonance.
Freelance Magic
NOVEMBER 15, 2024
Are you a seasoned freelance writer looking to boost your monthly income? Or perhaps you’re just starting out and wondering what types of freelance writing gigs could actually help you earn a full-time living. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month.
Grammarly
NOVEMBER 15, 2024
In the ancient tradition of using machines to complete boring tasks, AI can now write letters for you! AI letter writing can help put your thoughts into words, whether an email, personal letter, or work correspondence like a cover letter. All you have to do is learn how to use an AI writing assistant. This guide explains the best ways to take advantage of AI letter writing.
ContentWriters
NOVEMBER 7, 2024
Great writing should feel effortless to read. Your audience should breeze through your writing without losing interest. If it’s harder to read, then it’s harder to understand. This is why the Flesch Reading Ease score is important. In the 1940s, Dr. Rudolph Flesch developed the Flesch Reading Ease test to gauge how easy it is to read someone’s writing.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
BKA Content
NOVEMBER 26, 2024
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing.
Backlinko
NOVEMBER 4, 2024
If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. What now? Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a hit.
Jane Friedman
NOVEMBER 20, 2024
Photo by Cup of Couple Today’s post is by author Jennie Liu. As writers, the happiness and relief are huge when we type THE END to our manuscripts. With each novel I’ve written, this has certainly been the case for me, but with my fourth manuscript, the sensation was slightly diminished because I knew by then what still lay ahead: writing the author’s note.
Freelance Magic
NOVEMBER 6, 2024
You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential. At the same time, you need to make sure that you have some interest in the niche or prior knowledge to continue the work long-term. Imagine writing about something that bores the heck out of you for the rest of eternity To help you avoid the mistakes that freelance writers make early in their career
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
NOVEMBER 5, 2024
Bringing together multiple perspectives to make decisions can be challenging. Consensus building is one of the most effective ways to align teams and drive success. Rather than relying on top-down decisions, consensus allows the entire team to contribute, ensuring that everyone feels involved in the process. This approach strengthens collaboration and improves long-term results by fostering a sense of shared ownership and responsibility for outcomes.
Blogging Wizard
NOVEMBER 26, 2024
Do you have old content on your blog and aren't sure what to do with it? Some old posts hold a lot of value for your audience but not for Google. Some have a little SEO value but don't receive much traffic.
Freelance Union
NOVEMBER 21, 2024
What creative ideas, projects, or initiatives are you hatching right now? Why do I ask? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) rolling around in your head. Tell me I’m wrong! So, how’s it going? If your answer is a mixed bag of excitement, excuses, and self-doubt, you’re in good company (ask me how I know!
Backlinko
NOVEMBER 29, 2024
Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to the end of an article. But when you write an article, you’re looking to accomplish more than just catching attention. You want to create content that leads to real results.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
NOVEMBER 19, 2024
Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. Published by Muse Publications LLC. I’m a storyteller. Chances are you are too. In fact, I’ll go one step further and state that everyone is a storyteller, even if they’ve never picked up a pen, drawn a picture, or pulled a tarot card, though writers have a special calling as such.
Freelance Magic
NOVEMBER 23, 2024
The world of freelancing has exploded in the last few years, and with it, the conversations around money have become louder, but not necessarily clearer. If you’re anything like me, the thought of openly discussing rates with clients still comes with a mix of excitement and dread, no matter how long you’ve been in the game. Money is a touchy subject that I’m not sure anyone is fully comfortable talking about.
Make a Living Writing
NOVEMBER 2, 2024
Are you struggling to boost your writing speed? You’re not alone. Cranking out a first draft is agony for many freelance writers. It can kill your productivity and suck the joy out of your work. But it doesn’t have to be that way. I used to hate first drafts, too. I could sweat for hours over one paragraph. Hours! My writing speed was so terrible, I even quit freelance writing for a while.
Grammarly
NOVEMBER 22, 2024
In a world where AI-driven tools are revolutionizing communication, the basics of effective business writing remain vital for lasting impact. Building more effective business communication skills can improve team relationships, boost productivity , and increase your workforce’s confidence and job satisfaction. In this post, we introduce nine essential characteristics of good business writing and explore how you can apply them to your writing process.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Freelance Union
NOVEMBER 18, 2024
Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?
Backlinko
NOVEMBER 18, 2024
Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic visitors every month.
Buffer
NOVEMBER 12, 2024
Here at Buffer, we think a lot about visual content — images and carousels are one of the best types of content to post for engagement, after all. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often: Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y
Freelance Magic
NOVEMBER 19, 2024
If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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