Neil Patel
JANUARY 28, 2020
Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater?
Content Marketing Institute
JANUARY 2, 2020
As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings. Continue reading → The post 20 of the Best SEO Tips for Keyword Rankings and Google in 2020 appeared first on Content Marketing Institute.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeff Goins
JANUARY 27, 2020
There are three messages creativity can communicate, and these messages are what connect us as human beings. Which is to say, without the arts—without the ability to creatively express who we are and what we care about—we lose a bit of our humanity.
Moz
JANUARY 5, 2020
Posted by MiriamEllis. Image credit: Migaspinto. If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ThemeIsle
JANUARY 21, 2020
What’s a foolproof way to ensure that no one reads your content? Writing a boring headline! Some marketers argue you should spend 80% of your time on headlines and the other 20% writing an article. Whether or not you agree with that, one thing’s certain: if a person can’t get past your headline, the content. The post 7 Best Headline Analyzer Tools for Better Post Titles in 2023 appeared first on Themeisle Blog.
ProBlogger
JANUARY 16, 2020
The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger. This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored completely but my friend took to heart. It’s a story about regret. And I hope it moves you to take more action on building your blog and your business.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
JANUARY 23, 2020
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diversity and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.
Jeff Goins
JANUARY 21, 2020
We are all hyphens. That's what Chase Jarvis, founder of CreativeLive , amazing photographer, and best-selling author of Creative Calling , told me in our recent conversation: we are all hyphens, and I couldn't agree more. In this episode, I have a chat with my friend, Chase Jarvis, a brilliant photographer, entrepreneur, author, thinker. Chase is a bit of a Renaissance Man.
Moz
JANUARY 9, 2020
Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn.
ThemeIsle
JANUARY 3, 2020
If you’ve put in time, effort and resources into creating your website, surely you also have an SEO strategy in place. That includes optimizing each page of your website for top keywords. Now, how do you know if you’ve done all the right things? To find out, you need to know how your pages rank. The post 5 Best Rank Tracking Software to Check Google Keyword Rankings appeared first on ThemeIsle Blog.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProBlogger
JANUARY 30, 2020
The post How to Find Time to Create a Product For Your Blog appeared first on ProBlogger. This post is based on episode 118 of the ProBlogger podcast. Creating and selling products such as ebooks and courses can be a great way to monetize your blog. But where do you find the time to create them? A lot of bloggers already struggle with finding enough time to write posts, promote them on social media, respond to readers’ comments and emails, and everything else that goes with running a blog.
Neil Patel
JANUARY 14, 2020
I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products.
Content Marketing Institute
JANUARY 27, 2020
Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that. Continue reading → The post How to Make Your Google Mobile Search Results More Clickable appeared first on Content Marketing Institute.
Jeff Goins
JANUARY 13, 2020
Whether you’re bored, out of work, or simply wanting a more fulfilling career, I believe that by embracing a portfolio life, you will finally have the peace and contentment you seek in your work.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
JANUARY 13, 2020
Posted by Jeff_Baker Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post , we showed that rankings can improve in a matter of minutes after re-indexing.
Write Freelance
JANUARY 5, 2020
One of the most common questions I get asked is — How to become a freelance writer with no experience at all? And honestly, I don’t know how to answer it in a single sentence because there is just so much that goes into freelancing. . The first step towards becoming a freelance writer is understanding what it really entails and if it is truly something that interests you.
ProBlogger
JANUARY 9, 2020
The post 4 Reasons Why You Should Start a Blog in the New Year appeared first on ProBlogger. At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog this year? Or have I missed the boat with blogging? If blogging is still relevant, how could it benefit me? I guess I’m trying to work out… why should I start a blog?
Neil Patel
JANUARY 21, 2020
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
JANUARY 1, 2020
In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing. Continue reading → The post 7 of the Most Helpful Social Media Tips for 2020 appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 7, 2020
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading → The post Your How-To Plan for 12 Months of Customer-Focused Blogging appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 6, 2020
Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these 5 AI tools to help you be smarter in your content marketing. Continue reading → The post 5 AI Tools to Help You Get Smarter in Your Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 30, 2020
In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading → The post A Small Amount of Data Can Do It for B2B Personalization appeared first on Content Marketing Institute.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Marketing Institute
JANUARY 16, 2020
Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading → The post How to Create 5 Custom Metrics in Google Analytics [Infographic] appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 13, 2020
You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading → The post Curate the Ultimate Content Marketing Library With These 51 Book Picks appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 9, 2020
Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading → The post A Simple-to-Do Content Audit With 6 Questions appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 20, 2020
B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading → The post Brand Empathy: The One Critical Quality B2B Content Lacks [Video] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Content Marketing Institute
JANUARY 22, 2020
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading → The post 3 Creative Ways to Promote Content With Carousel Ads appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 14, 2020
Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading → The post How to Create a Strategic Editorial Calendar appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 15, 2020
Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading → The post Fix These Big Inefficiencies in Your Content Pipeline appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 28, 2020
No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them. Continue reading → The post 7 Ways to Unite Your Content Team in a Remote Work World [Tools] appeared first on Content Marketing Institute.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
Expert insights. Personalized for you.
145 
Let's personalize your content