Tina Dubinsky
AUGUST 15, 2021
Freelance blogging is the practice of writing blog articles for clients. A freelance blogger can charge per article, per hour or receive an income based on the advertising attached to the article. Often, a freelance blogger works with a creative agency to produce blogs for multiple clients. They may also form direct relationships with marketing. Read more.
Neil Patel
AUGUST 30, 2021
Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.
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Content Marketing Institute
AUGUST 24, 2021
Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading → The post Outsourcing Content Creators: The Complete How-To Guide appeared first on Content Marketing Institute.
Backlinko
AUGUST 10, 2021
I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. Since then, we’ve made hundreds of edits, additions, improvements and updates. This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
David Meerman Scott
AUGUST 25, 2021
I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.
Moz
AUGUST 30, 2021
Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
AUGUST 26, 2021
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.
Content Marketing Institute
AUGUST 2, 2021
You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading → The post 7+ Content Marketing Writing Tips That You Didn’t Learn in School appeared first on Content Marketing Institute.
Neal Schaffer
AUGUST 25, 2021
Keeping a blog is more than just telling the world what you like. By posting useful information online, you attract many readers who become your customers in the modern digital age. When you gain a considerable community of followers on your blog, you can earn money from promoting your own products or publishing partners’ content as an influencer.
David Meerman Scott
AUGUST 11, 2021
Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
AUGUST 11, 2021
With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.
ThemeIsle
AUGUST 24, 2021
We’ll introduce you to email drip campaigns and their benefits. We’ll also share some essential tips to consider when crafting your strategy. Finally, we’ll cover the top drip marketing tools to help you get started with your own campaigns. The post How to Run an Email Drip Campaign (Plus Top Tools to Do It) appeared first on Themeisle Blog.
Neil Patel
AUGUST 23, 2021
Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.
Content Marketing Institute
AUGUST 5, 2021
After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading → The post 26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Neal Schaffer
AUGUST 4, 2021
Each time you post a photo on Instagram, you add a caption. Creating a caption, small as it is, requires writing. Looking around you today, it may seem as though people are not writing anymore, but most people write on a daily basis! Captions and other short-form writing is alive and well. With as many social media users as there are, it is safe to say that EVERYONE is a writer of some kind, and virtually everyone is capable of stringing a compelling sentence or together.
David Meerman Scott
AUGUST 2, 2021
The big digital players including Google, Microsoft, and Apple have been forming semi-closed ecosystems around their content and applications for more than a decade.
Moz
AUGUST 4, 2021
A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.
The Subversive Copy Editor
AUGUST 20, 2021
Jack Hart has spent five decades helping writers succeed, working shoulder-to-shoulder with journalists in newsrooms both big and small and with students at five universities. Writers who’ve worked with him have written national best sellers and won prizes that include five Pulitzers and a slew of other national awards. Hart is the author of Storycraft , now in its second edition, and the newly published Wordcraft , both available from the University of Chicago Press.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
AUGUST 19, 2021
Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.
Content Marketing Institute
AUGUST 4, 2021
One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading → The post The What, Why, and How of Video’s Next Revolution in Content Marketing appeared first on Content Marketing Institute.
Neal Schaffer
AUGUST 26, 2021
Blogs are a big business. What were once small corners of the internet to find like-minded users and share content are now multi-million dollar operations. Blogging has become a career choice for many, and there are an increasing numbers of full-time bloggers. So, just how exactly can you monetize a blog? Monetizing a blog takes […] How to Monetize a Blog in 2024 (4 Proven Ways) appeared first on NealSchaffer.
David Meerman Scott
AUGUST 18, 2021
When I speak with people about life-changing projects like starting a business, getting fit and healthy, embarking on a creative project, or learning a new skill, I often hear something like: “I would love to do that, I just don’t have the time.”.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Moz
AUGUST 20, 2021
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
ThemeIsle
AUGUST 16, 2021
We’ll look at some Shopify SEO best practices to help you get started. Then we’ll show you ways to improve your search engine rankings. The post Shopify SEO Guide for Beginners: 5 Actionable Tips for Higher Rankings appeared first on Themeisle Blog.
Neil Patel
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
Content Marketing Institute
AUGUST 3, 2021
Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper. Continue reading → The post Your White Paper Tanked: 3 Common Mistakes To Avoid appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neal Schaffer
AUGUST 26, 2021
Blogs are a big business. What were once small corners of the internet to find like-minded users and share content are now multi-million dollar operations. Blogging has become a career choice for many, and there are an increasing numbers of full-time bloggers. So, just how exactly can you monetize a blog? Monetizing a blog takes strategy and know-how but before you’re even at the stage of being ready to make money from it, you need to make sure your blog is well set up and optimized.
Ann Handley
AUGUST 14, 2021
Normally I celebrate standout marketing writing. But this week I’m sharing a line from a novel I’m reading. It’s simple. It’s compact. And it’s perfect: “His skin was not just clammy but the color and consistency of actual clams.” —Ann Patchett, Bel Canto. Ann is describing a Bel Canto character—a Russian bureaucrat named Fyodorov.
Moz
AUGUST 16, 2021
Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it.
ThemeIsle
AUGUST 9, 2021
Running out of blog post ideas? It happens to all of us. That's why we're sharing our list of original blog post ideas have proven to be effective at getting more website traffic. The post 50 Blog Post Ideas for 2023 That Your Readers Will Love appeared first on Themeisle Blog.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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