June, 2016

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55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Buffer

Millions of blog posts are published every day. A small percentage gain traction and attract readers. And among those readers, 55% will read the blog post for 15 seconds or less. (If you’re still reading, thanks for sticking with this one!) The internet is a daily battle for attention. Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly.

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WordPress vs Ghost vs Medium – Which Is Best for Blogging?

ThemeIsle

WordPress vs Ghost vs Medium? There are numerous blogging tools out there, of which WordPress, Ghost and Medium are the most popular ones. Anyone looking to start a new blog can be spoiled for choice here: which one is the better option, after all? Simply put, all three of these options – WordPress, Ghost, and. The post WordPress vs Ghost vs Medium – Which Is Best for Blogging?

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The simple governance strategy that will help web teams succeed

Contented

If you've worked on a fairly large web project, this story will be familiar. First the executive announces its strategy. The Executive announces its new business strategy: we must improve our online customer experience. A fancy report says the current website is terrible: it's not mobile responsive, no one can find anything, and the content is rubbish.

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Blog Authorship: Tools to Keep Your Blog Content Safe from Plagiarists and Duplication

ProBlogger

This is a guest contribution from writer Rose Scott. If you spend days and nights creating the most outstanding content ever, this post is for you. You know how exhausting writing can be at times, right? With all the effort you put into attracting readers and keeping them glued to your articles, stories, or posts, you’ll definitely want to take some proven steps to safeguard your work.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How a High School Student Wrote and Published a Book at Age 16

Huffpost

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Moving Your WordPress Blog to a New Host – Beginner’s Guide

ThemeIsle

Have you been putting off moving your WordPress blog to a better host because you find the idea of migrating servers so daunting? If so, you are not alone; this is a common concern. Fortunately, as long as you can follow directions, moving your WordPress blog to a new host can be as simple as. The post Moving Your WordPress Blog to a New Host – Beginner’s Guide appeared first on Themeisle Blog.

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PB127: How to Write in a More Personal and Engaging Voice

ProBlogger

Writing That Develops a Personal Connection With Your Readers. Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel a connection with? . You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you. This has happened to me numerous times over the years.

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PB127: How to Write in a More Personal and Engaging Tone

ProBlogger

Writing That Develops a Personal Connection With Your Readers. Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel a connection with? . You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you. This has happened to me numerous times over the years.

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How to Effectively Drive More Facebook Traffic to Your Blog

ProBlogger

This is a guest contribution from Larry Alton. Facebook is an incredibly powerful tool for bloggers. However, if you were to poll 100 bloggers in different niches, you’d likely discover that well over half of them aren’t maximizing the potential of the world’s largest social networking site. Would you count yourself among this contingency? If so, it’s time that you reevaluate your situation and take a more aggressive approach.

Blog 37
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2x Your Blog Writing Productivity and Reduce Your Stress by Single-Tasking

ProBlogger

By ProBlogger Productivity Expert Nicole Avery. As bloggers we spend much of our work time online as that is where our home base is, but a key drawback to being online is that there is so many distractions so close at hand. Combine this with the fast pace of blogging where there are many things to check, update, write and read, you can easily feel overwhelmed.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How Bloggers Can Benefit From Google’s Rich Answers

ProBlogger

By digital marketing expert Jim Stewart of StewART Media. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can!

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PB120: Should You Start a Blog? 22 Questions to Ask To Identify if Blogging is a Good Fit for You

ProBlogger

Note: this episode can be listened to in the player above or on iTunes or Stitcher. 22 Indicators to Help Determine If You’re Suited for Starting a Blog. Today I want to talk about the characteristics and qualities of professional bloggers. Lately on ProBlogger we’ve noticed a bit of a surge of readers who are what I would call ‘PreBloggers’. People asking questions about how to start a blog and even wondering if they should.

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PB121: 7 Strategies for Overcoming Imposter Syndrome

ProBlogger

Note: this episode can be listened to in the player above or on iTunes or Stitcher. Strategies for Overcoming Imposter Syndrome. Today I’m going to talk about an issue I see a lot of bloggers struggling with. In fact, I see a lot of blogger’s really crippled by this. I am talking about imposter syndrome. This is something I have suffered with quite a bit over the years.

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5 Google Font Combinations That Will Make Your Blog’s Design Sing

ProBlogger

By ProBlogger Design Expert Kelly Exeter. When it comes to the readability of your blog, font choice (along with font size and line spacing) is crucial. Unfortunately, this is an area where may bloggers are getting their blog design horribly wrong. Fancy script heading fonts. Tiny text. Lines all squished together. These all make life hard for the reader.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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12 Bloggers to Follow on Snapchat Right Now

ProBlogger

You’ve heard it everywhere – Snapchat is making a comeback and if you’re not on it, you’re missing the boat. I’ve covered over the last few months in the Reading Roundups , and the vibe I’ve been getting is that it’s confusing, it’s for the younger set, it’s not worth it for traffic to the blog or building your brand, and you don’t know how to work it.

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Why Boosting Facebook Posts Is Not So Bad After All

ProBlogger

By ProBlogger SME Samantha Jockel. When I think back over the past six years I have been using Facebook as a business tool, there have been moments of exhilaration and despair. In the early days, we experienced incredible growth on some of our Facebook pages – growing thousands of people overnight without a dollar spent. And then there was this word algorithm that started to pop up, which is when dread began to set in.

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PB123: How Much Traffic Should a Blog Have Before Monetizing

ProBlogger

When is a Good Time to Monetize Your Blog. Welcome to episode 123. Today I am answering a question that I get asked a lot. The question is how early should I monetize my blog? I know a lot of you are starting or relaunching blogs or starting second blogs. I want to outline a couple of different approaches that I see bloggers taking, and then give you some suggestions on how I would start to monetize my blog if I was starting again today.

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How to Set Up Your First Instagram Ad

ProBlogger

By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford. With over 400 million active users and a higher engagement rate than Facebook & Twitter, Instagram has quickly become one of the most popular social networks. And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Bring Podcast Listeners From Their Phones to Your Website

ProBlogger

by Craig Hewitt of PodcastMotor. If it seems like everyone’s on their phones these days, it’s because it’s true. The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts. The podcast hosting service Libsyn confirmed this steady rise. They claim that “of their 2.6 billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012.

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If You’re Seeking Fans, it’s Time to Podcast! Here’s Why.

ProBlogger

By ProBlogger Podcast Expert Colin Gray. Fans. That’s what it’s all about really. Fans are why we write blog posts. They’re why we rave about our subject – week in, week out – giving out oodles of value for the sum total of zero pennies. Whether you blog, vlog or alog (I just made that up…), it’s all about creating fans of your brand.

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Interviewing Mistakes and How to Avoid Them on Your Blog

ProBlogger

This is a contributed post from our ProBlogger Subject Matter Expert Rachel Corbutt. Interviews can be a great source of content for your blog or podcast…provided they go well. If they don’t, they can have you rocking back and forth in the foetal position promising never to speak to another human being again. Interviewing Mistakes and How to Avoid Them on Your Blog.

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PB126: How to Create a Blogging Will (and Why You Should)

ProBlogger

Creating a Blogging Will. Today, I want to talk about something that may come across as a little morbid or depressing, but something that I think is important – particularly for those of us who do generate a living from our blogs (or at least a decent part time income). . It’s all about how to prepare a ‘blogging will’. Have you ever wondered what happens to your blog if you were to pass away?

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How Bloggers Can Benefit From Google’s Rich Answers

ProBlogger

By digital marketing expert Jim Stewart of StewART Media. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can!

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PB125: How to Handle Critical and Attacking Comments from Blog Readers

ProBlogger

Handling Critical Comments and Attacks from Blog Readers. In my recent podcast on the characteristics of successful blogging , I touched on the topic a couple of times of putting yourself out there for public comment and critique. I suggested that having a bit of a thick skin might be useful because from time to time you’ll definitely get ‘feedback’ that may not be as a encouraging, helpful or constructive as it could be – and which at times may even enter into the territory of it being ag

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PB125: Tips on How to Handle Critical and Attacking Comments from Blog Readers

ProBlogger

Handling Critical Comments and Attacks from Blog Readers. In my recent podcast on the characteristics of successful blogging , I touched on the topic a couple of times of putting yourself out there for public comment and critique. I suggested that having a bit of a thick skin might be useful because from time to time you’ll definitely get ‘feedback’ that may not be as a encouraging, helpful or constructive as it could be – and which at times may even enter into the territory of it being ag

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

I don’t know about you but I’ve got my game face on. Plenty here to see you through this next week – I particularly enjoyed the Moz Whiteboard Friday about blog post SEO and the post on Facebook reach. Enjoy! 5 Stress-Free Tips for Pricing Your Services | Copyblogger. “Why does pricing our services provoke such fear and dread?

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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PB122: Should You Blog Anonymously or Use Your Real Name?

ProBlogger

Do you associate your name with your blog? Today, I am talking about whether you should use your real name when blogging or blog anonymously. Often times, bloggers introduce themselves to me and then say they blog anonymously. There are definite advantages of using your name and definite advantages of blogging anonymously. I am going to talk about some of the different options that are open to you that may be in between each choice.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Every time I sit down to write these, I’m always concerned at how fast it’s flown to Saturday again. So here we are, another week of 2016 down. Did you set out what you intended to achieve? Where do you look relative to the start of the year? Are you still having fun? If not… well here’s some tips! 30 Worries Every Blogger Feels (and the Writing Tips to Fix Them) | SumoMe.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

So much to discuss this week, but I’ve put Seth’s post first because I really think he’s hit the nail on the head: with promotion of our blogs getting harder to do on social media thanks to algorithms and whatnot, why not go to the source? Let’s read more blogs and engage with them, instead of mindlessly scrolling through whatever social network platform app you happen to have open.

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PB124: Using “We” When You Mean “I” – Does it Matter?

ProBlogger

Using We and I in Blogging. Today we are talking about using the words we and I. This comes from a question from Sally. This show was prerecorded because I am on a beach in Thailand. If you would like to join us on the Gold Coast in Australia for the ProBlogger Event, you have just under two weeks left to save $100 on your ticket. You can get all of the details on ProBloggerEvents.com.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha