Copywriter Collective

APRIL 11, 2025

In the age of attention deficits, the social media app, TikTok has emerged as the ultimate battleground for capturing the population. With over 1.5 billion monthly active users globally, the short-form video platform is no longer just a playground for Gen Z dances. Its a serious marketing channel. Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters.

Script 98

Script Copywriter Copywriting Writing 98

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.

Medical 106

Medical Content Keywords Engineering 106

Jane Friedman

APRIL 1, 2025

Todays post is by author Teri Case. I was editing my third novel, Finding Imogene , on August 7, 2023, when the news broke that publishing-industry guru and nonfiction author Jane Friedmans name had been stolen and plastered across AI-generated books on Amazon and Goodreads. To add insult to injury, Amazon wouldnt take the shoddy books down because Jane Friedman was not a registered US trademark.

IT 132

IT Government Publishing Publishing 132

BKA Content

APRIL 7, 2025

Understanding how to boost site traffic and keyword rankings can be simplified down to one powerful strategy: regularly feeding Google’s algorithm with strategic, keyword-focused content. SEO can be overwhelming, especially if you’re not seeing results or havent even started optimizing yet. So, lets start by understanding why this strategy works and how to properly implement it.

Consulting 52

Consulting Keywords SEO Publishing 52

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media

Freelance Writing Jobs

APRIL 13, 2025

As a freelance writer, how comfortable are you with editing your own work? A certain amount of self-editing is part of preparing an assignment for submission to a client. Even if your client has editors who will review your work prior to it being published in whatever medium it will be used, you want to be sure that you are sending in something that shows your best work.

Writer 70

Writer Freelance Copy Text 70

Grammarly

APRIL 7, 2025

About Western Governors University Western Governors University (WGU) is a nonprofit, fully online university dedicated to providing accessible, high-quality education to a diverse student population. Focusing on competency-based learning, WGU enables students to progress through their programs based on demonstrated mastery of skills and knowledge rather than time spent in class.

Writing 57

Writing Education Proofreader Communication 57

Freelance Union

APRIL 7, 2025

As of April 4, 2025, President Trump has put a series of tariffs in place that are making it more expensive to import goods into the U.S. These tariffs basically act as extra taxes on products coming from other countries. That means everything from raw materials to finished products is going to cost more, which could have a big impact on your bottom line.

Freelance 66

Freelance Banking Retail Utilities 66

Contently

APRIL 23, 2025

Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brands essence, handle compliance, and create content that audiences connect with?

Editorial 70

Editorial Copy Editor Healthcare Content Creation 70

ContentWriters

APRIL 9, 2025

Technical writing transforms complexity into clarity. It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. Of course, simplifying complexity isn’t always straightforward. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.

Marketing 64

Marketing Writing Medical Education 64

Jane Friedman

APRIL 24, 2025

Photo by fauxels Todays post is by author Elle Jauffret. When developing memorable characters, few elements bring them to life as vividly as the way they speak. Speech patternswhether accents or impedimentsquickly establish background, personality, and history without exposition. However, as writers, we carry a significant responsibility: to represent diverse voices authentically rather than falling into the trap of stereotype or caricature.

Writing 138

Writing Storytelling Consulting Agency 138

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Grammarly

APRIL 21, 2025

Feeling overwhelmed by a jumble of ideas? An outline is your roadmap. It turns scattered thoughts into a clear, structured plan. Instead of jumping straight into drafting, outlining helps you organize your content, stay on track, and write with purpose. Whether youre crafting an essay , a blog post , or a research paper , a solid outline helps you organize your thoughts and write with confidence.

Writing 96

Writing Persuasion Creativity Long Form Content 96

Shorthand Content Marketing

APRIL 9, 2025

So, you have a new website that you are about to launch. You’ve spent time – and a sizable amount of money – getting the logo, colors, images, and layout just right. But what about the words on the website? Did you write them yourself to save money? Or maybe you just used the info on your brochure to fill in the website copy sections.

Copywriter 52

Copywriter Copywriting Freelance Copywriting Freelance 52

Nick Ursborne

APRIL 7, 2025

We live in uncertain times. Political discourse seems more divisive than ever. Many world economies are in a state of turmoil. And the rise of AI threatens the careers of knowledge workers everywhere. Its little wonder so many freelancers feel concerned about their future. How can you grow and thrive in the face of so much uncertainty? First, lets diagnose the underlying cause We feel anxious because we have no control over the world around us.

Freelance 149

Freelance Copywriter Copywriting Agency 149

Freelance Union

APRIL 14, 2025

It was early morning, and I was sitting by a lake in Maine, a cup of coffee in hand when one of those bolt-from-the-blue moments of clarity struck me. Before I share my big a-ha moment, let me give you some context. I am a business coach for creative entrepreneurs and freelancers and have dedicated my entire career to helping creative professionals build profitable and successful businesses and careers.

Creativity 90

Creativity Freelance IT Projects 90

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Verblio

APRIL 23, 2025

Over the past decade, content marketing has become an essential tool for B2B SaaS companies. It’s a realm where thought leadership matters a lot. The combination of relatively long sales cycles paired with purchasing decisions that rely heavily on credibility make content uniquely important. When its time to pull out the credit card, B2B SaaS companies often win through brand positioning and expertise more than features and pricing.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Jane Friedman

APRIL 22, 2025

Photo by Singkham Todays post is by book coach Erin Radniecki. Snowy mountain peaks, whitewater rivers, and misty evergreen forests are all lovely backdrops for compelling fiction. But if you want to write a book for readers who care deeply about natureor if youre trying to convince readers to careyouve got to go beyond scenery. Why? Because that beautiful scenery is passive, it doesnt ask anything of the audience.

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Engagement Brand Audience Writing 133

Grammarly

APRIL 28, 2025

Brainstorming sits at the heart of creativity. Whether you’re planning a blog post , outlining a presentation, or launching a product, generating and shaping ideas quickly is essential. Now, with AI-powered tools , brainstorming has evolved. What once could take hours in front of a whiteboard or in a team meeting can happen in minutes when you pair the right prompts with the right assistant.

Concept 82

Concept Creativity Collaboration Copy 82

Contently

APRIL 1, 2025

I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results. The results prove to me that search has changed forever. When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects).

Healthcare 65

Healthcare Consulting Keywords Content Marketing 65

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

AWAI

APRIL 28, 2025

Copywriting isn’t just about trading hours for dollars… It can open up numerous ways to make money and build a life you love. From diversifying your income to taking control of your time, Rebecca Matter, president of AWAI, shares in today’s Monday Morning Jumpstart how mastering copywriting could lead to multiple income streams and career flexibility.

Copywriter 52

Copywriter Copywriting IT 52

BKA Content

APRIL 23, 2025

Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If youre not blogging with a strategy in mind, youre missing out on a huge opportunity to connect with new customers, drive traffic, and generate leads.

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Blog Post Post Blogging Blog 52

Verblio

APRIL 1, 2025

Have you ever seen a digital marketing strategy without search engine optimization? Have you ever seen a search optimization strategy without a focus on SEO content? If you have, it probably wasn’t successful. That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. But that doesn’t mean it’s easy.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Jane Friedman

APRIL 30, 2025

Todays post is by author and book coach Amy L. Bernstein. You aim to write a nonfiction book full of big, serious ideas and loads of juicy facts. You organize your research, refine your thesis, and begin outlining sections or chapters. The last thing on your mind is fiction and the world of made-up stories. After all, youre intent on packing as much truth, reality, and analysis into your book as possible.

Storytelling 130

Storytelling Medical Writer Engagement 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammarly

APRIL 28, 2025

We’ve all experienced that frustrating moment when using a writing assistant: you’re in a productive writing flow when suddenly your Wi-Fi cuts out. Whether at a coffee shop with spotty internet or on a plane, the assistant goes offlineimpacting your productivity. This is why we’re investing in powerful writing assistance experiences that can run entirely offline, requiring us to shift our models to work on a users device.

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Architecture Writing Writing Style Text 57

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetifys success. This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. The team identified and mapped transactional keywords to these money pages. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hier

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Keywords Food Retail Landing Page 90

The Hoth

APRIL 29, 2025

With a 2025 recession looming, fueled by market instability, trade wars, and general uncertainty, businesses are starting to tighten budgets once again. And just like every other recession, the marketing budget is often the first on the chopping block. Specifically, digital marketing especially SEO and content gets slashed because its a long-term investment that doesnt immediately show ROI when sales slow down.

Digital Marketing 69

Digital Marketing Marketing Retail Transportation 69

AWAI

APRIL 21, 2025

Copywriting can transform your life and earning potential in more ways than most aspiring writers realize. In today’s Monday Morning Jumpstart, AWAI’s director of training, Jade Trueblood, sits down with Rebecca Matter, president of AWAI, to explore the wide variety of opportunities the skill of copywriting can bring.

Copywriter 52

Copywriter Copywriting Writer 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Blogtrepreneur

APRIL 17, 2025

Our law firms online presence is one of our most valuable assets, directly shaping how potential clients perceive us and decide whether to reach out. Developing professional website content allows us to demonstrate our expertise, build trust, and clearly communicate the legal services we offer. This targeted approach helps us stand out in a crowded market, making it easier for people to find and choose our law firm.

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Website Search Engine Optimization Utilities Content 40

Jane Friedman

APRIL 23, 2025

Todays post is by Saya Hillman of Mac & Cheese Productions. Do you struggle to stay on top of all the things that come with being an adult? Do you experience anxiety, overwhelm, frustration, paralysis, or feelings of failure related to managing life? If youre human, yes, yes you do. Adulting is A. LOT. Mundane. Expansive. Never-ending. Unfortunately, I dont have pixie dust to sprinkle to disappear taxes, drivers license renewals, and grout cleaning.

Management 122

Management Projects Consulting Collaboration 122

Grammarly

APRIL 9, 2025

Key takeaways: AI-generated text often follows predictable patterns, such as a steady tone, repetitive phrasing, and structured transitions. Certain phrases, like delve into and at its core, are common telltale signs and can make AI writing sound polished but stiff. Using AI responsibly means including human oversight in the workflows, adding transparency to the work, and properly citing sources and AI involvement.

Content 57

Content Text Content Creation Creativity 57

Backlinko

APRIL 29, 2025

Meta tags are snippets of HTML code that live in your webpage’s <head> section. Your websites visitors wont see them. But search engines, browsers, and social media platforms can see and use them. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results.

SEO 108

SEO Content Management System Engineering Keywords 108

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Sales