Content Marketing Institute
APRIL 29, 2021
Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading → The post 15 Engaging Ways to End Your Next Blog Post appeared first on Content Marketing Institute.
Neil Patel
APRIL 23, 2021
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.
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Moz
APRIL 27, 2021
In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.
ThemeIsle
APRIL 6, 2021
Canva revolutionized the design world by providing simple tools for all experience levels to make beautiful designs. However, it does have some downsides, making some users opt for Canva alternatives. In general, Canva provides a wonderful space for designing things like presentations and blog images, but since it was acquired by Atlassian we’ve seen price changes, feature restrictions, and attempts to upsell customers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammar Underground
APRIL 26, 2021
Both healthcare and health care are correct, depending on which editing style you're following. The post Healthcare, Health Care, Health-Care? first appeared on Grammar Underground with June Casagrande.
Neal Schaffer
APRIL 22, 2021
Is your creativity fizzling rather than sizzling? Hate that feeling. Your creative spark can be an elusive thing. You can be on a roll, writing like there’s no tomorrow with ideas flowing all over the place. Or, creative ideas are non-existent and you’re just…uninspired. This can be especially true when it comes to writing a blog post. It’s easy to fall into a formulaic routine, without thinking of how to approach it in a different, super creative way.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
APRIL 20, 2021
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.
Moz
APRIL 21, 2021
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
ThemeIsle
APRIL 28, 2021
Finding the best free grammar checker tool is quite a daunting task. As someone with a huge workload, you cannot possibly manually check things like emails, long blog posts, and so forth. The post 8 Best “Grammar Checker” Free Tools for Easier Editing appeared first on ThemeIsle Blog.
Grammar Underground
APRIL 19, 2021
For a tiny word, “of” causes a lot of trouble. It pops up where it doesn’t belong in sentences like “I should of known.” It baffles even word-savvy users in expressions like “too big of a deal.” And it has an uncanny power to promote wordy, inefficient prose. If you grew up speaking English, you never really had to learn “of.” Unlike “photosynthesis” or “gerrymander” or “noun” or any other word that teachers actively teach, “of” is so fundamental to the language that we can use it intuitively al
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Pronto Marketing
APRIL 12, 2021
So, you want more sales leads. Obviously, getting someone to give up their contact information requires more than just saying, “Hey! Give me your email address so I can try to sell you something!”. People don’t want more sales emails. You need to give them something that makes the exchange of information feel worth it. What can you give them? A lead magnet.
Content Marketing Institute
APRIL 1, 2021
Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading → The post How to Measure Content Marketing: The (Updated) Essential Guide appeared first on Content Marketing Institute.
Neil Patel
APRIL 26, 2021
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.
Moz
APRIL 19, 2021
Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ThemeIsle
APRIL 15, 2021
What is keyword stuffing? In a nutshell, it's packing your content full of an excessive number of keywords with the goal of making it rank higher in Google. The post What Is Keyword Stuffing? How to Use Keywords Properly appeared first on Themeisle Blog.
Neal Schaffer
APRIL 12, 2021
Many people believe that while writing a blog is easy, knowing what to blog about is hard. After all, most of us have a wealth of knowledge in our heads, and would love to share it with the world. One of the perks of being a blogger is the ability to do this. However, the difficult part is knowing what to say and when to say it. Most experienced bloggers go through this phase, but they also learn how to overcome these obstacles.
ProBlogger
APRIL 29, 2021
The post What Every Blogger Needs to Know about Email appeared first on ProBlogger. This post is based on episode 251 of the ProBlogger podcast. I’ve said it before and I’ll say it again: email is one of the best ways (if not the best way) to connect with your blog’s readers. You might think email is outdated, and that communicating on social media will give you the best chance of attracting readers.
Content Marketing Institute
APRIL 12, 2021
Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading → The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
APRIL 1, 2021
Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.
Moz
APRIL 29, 2021
Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to add value to conversations, and earn the interest of writers at top publications.
ThemeIsle
APRIL 13, 2021
Freelance content marketing is gaining interest as more people find themselves in need of remote work. However, making a living in this field can be difficult without prior connections. Fortunately, there are many sites that can help you get started if you’re willing to hustle. The post Freelance Content Marketing: 10 Sites to Get You Started appeared first on Themeisle Blog.
Grammar Underground
APRIL 26, 2021
Here's a mistake I've seen several times lately; using a semicolon instead of a colon in a sentence like this. Colons can introduce information, sort of like a drumroll. I saw what you were doing: nothing at all. Semicolons separate complete clauses — units that could stand alone as sentences. Joe has many fine qualities; courage isn't one of them. You could just as easily break those two clauses into separate sentences.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
APRIL 22, 2021
The post How to Hire Writers for Your Blog appeared first on ProBlogger. This blog is based on episode 169 of the ProBlogger podcast. Most blogs start out as a solo effort, with one person doing all the writing, marketing and social media updates. That’s certainly how I started all my blogs. But while I still produce most of the content on ProBlogger, it’s a completely different story over at dPS (Digital Photography School).
Content Marketing Institute
APRIL 13, 2021
Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading → The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.
Neil Patel
APRIL 14, 2021
Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.
Moz
APRIL 28, 2021
It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Kayleigh Moore
APRIL 26, 2021
The more time I spend with words, the more I realize that they’re not just flat characters that live on the page (or the screen.) Instead, words create three-dimensional objects and settings that can be viewed from different angles, perspectives, and through various lenses. Translation : What you write might look/sound/feel one way to you, but could, in fact, come across totally different to your readers.
Grammar Underground
APRIL 12, 2021
Kinship names like Mama raise a number of questions, like how to spell them and when to capitalize them. Here's what you need to know. Spoiler alert: mama and momma are both okay. The post Mama or Momma? first appeared on Grammar Underground with June Casagrande.
ProBlogger
APRIL 15, 2021
The post 10 Things You Should Know about Blogging (from Someone Who Didn’t) appeared first on ProBlogger. This post is based on episode 100 of the ProBlogger podcast. As you probably know, when I first started blogging I was very much a novice. I knew nothing about design, domains, or setting up a website. (I didn’t even know to ‘bold’ a piece of text.).
Content Marketing Institute
APRIL 5, 2021
While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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