February, 2014

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Do you believe in ‘never give up’?

Men With Pens

'It''s a shame that giving up is often seen as reproachable, even shameful. We''re infused with the message that stopping what you''ve started is a bad thing to do. People are encouraged to see it through, no matter how hard, tough, difficult or complicated the situation. I see and hear it from people all the time: "I have to see this through," they say.

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The Psychology of Color: Is Your Color Choice Making or Breaking Your Website?

ProBlogger

'This is a guest contribution from Thai Nguyen, of The Wantrepreneur Journey. Image by Flickr user Kari. Along with the human emotional response to music, perhaps there is nothing more universal in experience as the human response and perception of color (of course unless you are color-blind). Despite the ubiquitous nature of color in reality and indeed our daily encounter with different colors, the concept and understanding of color psychology seems to be somewhat lacking and even esoteric in p

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Passion – Do You Have It?

ProBlogger

'Recently on Twitter I was asked for some tips on what sets ‘great’ blogs apart from the rest. With millions of bloggers creating blog posts every day – how do you stand out? It’s a big question, and the reality is that there are many ingredients to building a successful blog. A variety of words came to mind as I struggled to come up with my 140-character guide to ‘standing out’ I started to list them: Credibility.

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Content Week: how to consistently come up with great post ideas for your blog.

ProBlogger

'Content. Where to find it, how to get it, what’s going to resonate with our readers? They are questions most bloggers ask ourselves pretty regularly. Some of us have ideas coming out our ears with not enough hours in the day to turn them all into posts, and some of us have times where we’re scratching around the bottom of the barrel trying to come up with useful, interesting, engaging content on our blogs day after day, year after year.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Practical Guide to Writing Conversational Copy

ProBlogger

'This is a guest contribution from Monika Mundell, communication strategist and copywriter. Image by Flickr user Rohit Rath. Conversational copy is one of the best ways of creating engagement with a reader. It sets a welcoming, familiar tone that invites readers in. Famous copywriter John Caples delcares conversational copy to be about “You + Me.”. Many people believe they have to be a skilled copywriter to write conversationally.

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The 3 Ingredients in Our Best Selling eBook Titles

ProBlogger

'Over the last few days in Facebook groups I participate in, I’ve seen a number of people ask for advice on coming up with titles for new eBooks, courses and books. Below is a combination of a few pieces of advice I gave in response to the topic: Coming up with titles for our eBooks on Digital Photography School is always something that takes our team considerable time and debate.

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Content Week: How to Deal with Your Blogging ‘Inner Critic’

ProBlogger

'Do you have an inner critic? That little voice in your head that whispers in your ear as you write… chipping away at your confidence… making you second guess yourself… scattering seeds of doubt and fear through every paragraph you write… resulting in the ‘delete’ key being the most used key on your keyboard! Or maybe that’s just me???

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Content Week Case Study: Carly Heitlinger of The College Prepster

ProBlogger

'In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. So she started a blog as part distraction, part creative outlet, writing about things she was interested in – study breaks and bows on shoes, to name a few. Now, six years later, Carly writes a wide variety of posts on The College Prepster that revolve around fashion, lifestyle, shopping, her life in New York, and snipp

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Do Something Different Today to Help Grow Your Blog

ProBlogger

'It is a truth universally acknowledged that if one has a blog, one is in want of readers. We want people to stop by and read our stories, hear our messages, see our videos, listen to our podcasts. We want to connect, we want to share, and we want to engage. But sometimes we get stuck in a rut marketing ourselves to our audiences. It might be from a lack of time to spare, it might be from fear of the unknown – but it happens more often than we think.

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Content Week: Come Join the ProBlogger Twitter Chat

ProBlogger

'This week is all about content, and we will be featuring a post a day for six days giving you insight into content-creating from many different angles. We’d love for this to be collaborative, so Darren will be hosting a Twitter chat this Wednesday 5th February from noon – 1pm Melbourne, Australia time (8pm US Eastern). Come armed with questions you’d like answers to, and to have a content conversation with like-minded people.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Tapping into Joy and Disappointment: Lessons from Our Biggest eBook Launch Ever

ProBlogger

'Over on dPS last week we launched an eBook on Posing Portraits that has sold faster than any other eBook launch I’ve been a part of. While talking with a friend about the success of the launch, he asked why I thought it had done so well. I thought I’d share my response here as I think there’s a couple of good lessons to take away from it.

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Content Week: An Interview with Chantelle Ellem of Fat Mum Slim – Where Does She Find Post Ideas?

ProBlogger

'Chantelle Ellem is a blogging powerhouse – if you’ve not read her blog Fat Mum Slim , then you’ve probably seen her pop up in your social media feeds with her Instagram Photo A Day challenge. Over her five years of blogging, she’s not only come up with almost two thousand post ideas, but she has also written for leading Australian parenting websites, magazines and blogs.

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5 Reasons Your Blog Needs A Kindle Book

ProBlogger

'This is a guest contribution from Stefan Pylarinos, author of Kindle Money Mastery. Kindle books have been getting a lot of buzz lately amongst the internet marketing community, and with good reason. Amazon has made it extremely easy for anyone to publish their own Kindle book for sale on Amazon.com , and many bloggers are taking advantage of it. You might have thought in the past that writing and publishing your own book could be a challenging pursuit, but I’m about to prove you otherw

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Life After Keywords (Not Provided): What’s Next For Bloggers?

ProBlogger

'This is a guest contribution from Jim Burch, a copywriter from St. Louis. When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security. If you heavily rely on keyword analytics for the content you produce, you may be in a bit of a panic.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Content Week: Let’s Chat! Where do you get your blog ideas from?

ProBlogger

'This past week, we’ve been talking about all things content – where can we get it? What inspires us? What works with our audience? What are some out-of-the-box ideas that will set us apart from the regular blogging crowd? We spoke with Chantelle Ellem, of Fat Mum Slim, who encouraged us to write what we love, and Carly Heitlinger of The College Prepster, who told us to take a topic and make it personal.

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Content Week: A bit of homework to inspire you – come and get involved!

ProBlogger

'After the week we’ve had immersing ourselves in the wild and wonderful world of sourcing blog content, there shouldn’t be any one of you who hasn’t come up with at least one idea for a post. But in order to blog better this year, I’m encouraging you to push even further – spend some time this week (why not right now?!) writing 25 blog post ideas to get started.

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The Real Reason Why You Can’t Write

Men With Pens

'You’re dying to be a successful writer. In fact, you spend most of your time thinking about writing and imagining where it might take you. You think about what to write, where to write, and which tools to use. You even block out time in your calendar to write. And at the end of every day, you still haven''t written a single word. Why can''t you make this work?

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Spend 10 Minutes Doing This Every Day and You Could Transform Your Blogging

ProBlogger

'Today I want to suggest an exercise that has the potential to improve your blogging profoundly if you build it into your daily routine. Look at another blog. Image by zev. OK – this may not sound that profound – most of us read other blogs every day but it doesn’t revolutionise what we do – but stick with me for a second while I explain HOW to do it in a way that could have a big impact.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Blog Effectively When You’re Feeling Overwhelmed

ProBlogger

'This post is from ProBlogger Team member Stacey Roberts. Blogging is a voracious beast, and there is literally always something you could be doing to improve your traffic, find new readers, interact with other bloggers, and make some cash. The more you put in, the more you get out – but how do you cut through the (almost) infinite internet and create a manageable blog environment?

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8 Simple Tips to Edit Your Own Blog

ProBlogger

'This is a guest contribution from Sandra Miller, freelance writer at professional editing service Help.Plagtracker.com. Great bloggers are separated by mediocre ones by one important factor: they know how to edit their own writing. Bloggers don’t have professional editors and proofreaders to watch their back and clean their texts from all mistakes, which means that writing isn’t the only thing they should master.

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4 Ways to Sell More Products Online

ProBlogger

'This is a guest contribution from Rosie Scott of The New Craft Society. As we discussed recently in this post , making money via blogging is far more than fanciful thinking; for an increasing number of dedicated bloggers, it’s a rewarding reality. But there’s a difference between, “Hey mom! I made 30 cents this month using nothing but my typing fingers!

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4 Ways to Sell More Products Online

ProBlogger

'This is a guest contribution from content strategist Rosie Scott, from The New Craft Society. Image by flickr user adwriter. As discussed recently , making money via blogging is far more than fanciful thinking; for an increasing number of dedicated bloggers, it’s a rewarding reality. But there’s a difference between “Hey mom! I made 30 cents this month using nothing but my typing fingers!

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.