Susan Greene
JANUARY 8, 2013
These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. But materials published in hard copy form or formats we typically associate with hard copy, such as brochures and catalogs, still have value. In fact, they can be a way to stand out if your competition is only using the internet.
Men With Pens
JANUARY 23, 2013
I have a confession to make: I don’t want to be rich and famous. Well, that’s not quite accurate. I do want to be rich, and a little bit of fame never hurt anyone. I just don’t want to become either according to today’s cool kids standards. By cool kids, I mean the online gurus out there telling you what to do if you want to succeed.
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ProBlogger
JANUARY 6, 2013
Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. This is the last time I’ll be writing this yearly round-up. It has been a blast exploring this project over the past 4 years.
Susan Greene
JANUARY 2, 2013
You’ve established your business, and your website is getting significant traffic. But you’re not seeing the results in sales. Visitors find your website and then leave. All that traffic means nothing if it isn’t contributing to your bottom line. You need to make some changes. Here are some steps you can take to convert those visitors into qualified prospects and eventually paying customers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Men With Pens
JANUARY 6, 2013
So you have your blog set up. You have a great idea and some business direction. You’re excited about this! You’ve seen the big guys (and girls!) raking in massive incomes… now it’s your turn. Right? Well, sort of. A lot of success stories gloss over an important piece of the puzzle – and that’s a real shame, because you need to know about it.
Men With Pens
JANUARY 30, 2013
You should hear me when I write an email. I mumble, I whisper, I grin and give a little snort… I’m a noisy, noisy writer. And that’s how it should be. Being able to write like you talk – literally – and create a piece that carries all your emphasis, your tone and your feelings so the reader feels you’re right there in the room is an extremely valuable skill.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Men With Pens
JANUARY 27, 2013
For all my years of experience, I completely understand why many people end up feeling frustrated, confused and absolutely unable to move forward. It isn’t because they don’t have the money to get where they need to be. It’s that they don’t have the knowledge they require. You want to make a video like all the cool kids do… and you don’t know where to begin.
Men With Pens
JANUARY 9, 2013
Since its inception, Damn Fine Words has changed the way people do business – through words alone. Each time a new session of this writing course opens to new students, it fills up quickly, because it’s a big deal to business owners: It teaches you how to improve your writing skills with effective content-creation techniques. You’ll boost your writing speed, produce direct impact with your readers and create tangible bottom-line results… with every word you write.
Men With Pens
JANUARY 13, 2013
So your guest post pitch has been accepted by THE blog you’ve always dreamed of posting for. You’re on cloud nine – and deservedly so! You’ve been working up to this moment for a long time. You’ve learned the craft, improved your skills and honed your style on your own blog. You knew the moment [.] Leave a Comment! Post by Marya Jan Marya Jan is a blogging coach for solopreneurs, small business owners and start-ups.
Men With Pens
JANUARY 23, 2013
Some years ago, a few friends, my wife, and I took a one-day rafting trip down the Payette River in western Idaho. I made the arrangements, and without consulting the rest of the party (nice guy that I am) I opted for the most difficult route that the outfitter offered, a journey that included several Class 4 rapids. The guides were dead serious when it came to instructing us about safety.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Men With Pens
JANUARY 16, 2013
Words (to SEO experts like me) are just tools – tools used to acquire links. It’s not that I don’t appreciate great writing, a clever turn of phrase or an insightful comment. But blogs, guest posts and articles are a means to an end – getting higher page rankings for our clients. At least, that’s [.] Leave a Comment! Post by Todd Mumford Meet Todd Mumford, Co-Founder and CEO of SEO Visions.
Men With Pens
JANUARY 1, 2013
Every year come January, millions of people all around the world decide to make sure the coming 12 months are better than those that came before. Last year was okay. This year can be so much more. And they’re ready to do what it takes to change the status quo and push into success. So tell me: Will 2013 be your best year ever ? I bet you’re thinking, “I sure hope so, James!
Men With Pens
JANUARY 28, 2013
You know that writing great content is crucial to success in today’s online world. Search engines need it to find your site and present it to people searching for what you sell. Potential clients and customers need it to get excited about doing business with you. Your followers and fans need it to become so loyal they recommend you to everyone they know.
ProBlogger
JANUARY 23, 2013
This guest post is by Henneke Duistermaat of Enchanting Marketing. You’re smart. You got drive. You’re blogging, and blogging, and blogging. You’re producing good content. But somehow your efforts are not rewarded. Your enthusiasm for checking your traffic stats is gone. Because the trickle of traffic makes you feel down, lonely, and maybe a little desperate.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ProBlogger
JANUARY 17, 2013
This post is by Mark Acsay III of Webby Thoughts. One of the main unacknowledged problems with today’s websites is that many just follow the favorite design of the month. When Flash was born, we got bombarded by Flash-based sites that took forever to load. When sliding banners came along, almost everybody wanted to have one too. Many bloggers and business websites today only focus on search engine optimization, trying to make their way to top rankings just to get a chunk of traffic.
ProBlogger
JANUARY 21, 2013
This guest post is by Garrett Moon of Todaymade. There are so many variables to a great blog post. There’s the topic. There’s the writing style and overall quality. But few things compare to the headline. After all, your headline is the first thing that your readers will see, and is probably the most important factor in determining if they will actually read your article.
ProBlogger
JANUARY 7, 2013
This guest post is by Anders Vinther of The WordPress Security Checklist. Now that we have left 2012 behind, we can start planning 2013. And there is no better time to review the security plugins you use on your WordPress site. Last year important new security plugins were released, and some of the existing plugins were updated. The great challenge when it comes to WordPress Security Plugins is to find the magic combination which gives you optimal cover without conflicts or overlapping functiona
ProBlogger
JANUARY 8, 2013
This guest post is by Christopher Jan Benitez of PrintRunner.com. For site owners to increase their profit, they need to strengthen their calls to action (CTA). Websites earn from visitors who click on a button or banner. This leads them down the conversation funnel until they reach the end of the funnel where they become a lead, if not a customer. Getting people to perform a click of a mouse button—or any desired action—however, is never easy.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
JANUARY 15, 2013
This guest post is by John Abrena of As the Ghost Speaks. There have been a lot of discussions about what works in the realm of online marketing. Many say that massive link building and the quantity of links still matter, while others focus on optimizing their website to its fullest. But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content.
ProBlogger
JANUARY 27, 2013
This guest post is by Christian Schappel of Progressive Business Publications. The last thing you want is for people to land on your website or blog only to immediately hit the Back button. The vast majority of the time, it’s an avoidable scenario. Something on the page turned the visitor off to make him or her move on to another site. To find out how likely your site or blog is to drive visitors away, consult this list of the top eight blunders that spark abandons and see if your blog guilty of
ProBlogger
JANUARY 22, 2013
Everyone’s talking about content at the moment: from those using content marketing to sell business-to-business , to pro niche bloggers , and of course, us here at problogger.net. Image courtesy stock.xchng user lusi It was also a topic that we dealt with on Monday’s #blogchat session on Twitter. Among the topics that have come up in these discussions is one of length.
ProBlogger
JANUARY 8, 2013
Welcome to 2013! Are you ready for the year ahead? If you’re like me, and you’re just getting back into the swing of things (or still on break!), you might be scratching your head trying to remember all the important lessons you learned last year. Image courtesy Lore & Guille, licensed under Creative Commons So to help you out, I’ve compiled this list of our 20 most popular articles from 2012.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
JANUARY 23, 2013
This guest post is by Lisa Angelettie. For many years, there were bloggers who could follow a few basic SEO rules, publish a post, wait for Google to spider and rank it, and watch the traffic flow in. In fact, many of these bloggers made a living primarily from the incoming traffic that Google sent them. All that rapidly and dramatically ended for many businesses after Google’s Panda and Penguin updates.
ProBlogger
JANUARY 21, 2013
Today I’m excited to share news about the location and some other previously secret details of the new Aussie ProBlogger Training Day. Over the last 3 years we’ve held a live blogging conference here in Melbourne that has grown both in attendee numbers but also impact each year. The feedback from last year’s event was amazing. While there was room to improve in a few areas our team began to stress out a little as we read the feedback surveys at the end of the 2 days because the
ProBlogger
JANUARY 17, 2013
This guest post is by Wayne Turner of MurrayKilgour.Com. Content creation calendars and schedules are the bane of most serious bloggers’ and content managers’ lives, depending on which side of the creative block you’re on. I straddled this fine line on many occasions until my Eureka moment. Having amalgamated my home radio and video studios I realised that I could double up on content creation with my business-consultant partner, a content reservoir of genius proportions.
ProBlogger
JANUARY 24, 2013
This guest post is by Kate Toon Copywriter. I have an admission; I suffer from several deep-rooted blog-writing afflictions. For years I thought it was just me, that I was the only one. Lately, though, I’ve realised that I’m not alone. Yes, I’ve read all those “15 rules of blog writing” posts, but I just keep breaking them. I’m not a tween, I’m not a Gen Y; I am a fully (over)grown copywriting female.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
ProBlogger
JANUARY 27, 2013
This guest post is by Valerie Wilson. Quick: Picture that bad choice for a prom or bridesmaid’s dress years ago. Or the haircut that your mom made you get—the one that looked like a Tupperware bowl had been placed on your head. The one that didn’t go over very well at school. Some memories do last forever, don’t they? This is true. But, hey, they are just memories.
ProBlogger
JANUARY 1, 2013
This guest post is by Marcela De Vivo of Gryffin.co. Recently ProBlogger discussed how to brand your blog , how to find your voice , and how to build your authority. Image courtesy stock.xchng user panoramadi. These articles are powerful, but often I find myself speaking with people who don’t have a blog yet, or are using Blogger or custom made, cumbersome platforms.
ProBlogger
JANUARY 29, 2013
This guest post is by Adam Connell of Bloggingwizard.com. There’s a testing technique out there that’s not being used to its full potential—or even used at all by most website owners. Today I want to show you how you can use it to create the ultimate high-converting opt-in form. So what is multivariate testing? It’s essentially very similar to split testing.
ProBlogger
JANUARY 14, 2013
Sometimes, I think that if I hear the cliche “content is king” one more time, I’ll scream. …Okay, maybe I already have. Everyone’s talking about content marketing now that Google’s put (more) emphasis on “quality content”, but no one really seems to be talking about what “quality content” actually means.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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