November, 2022

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How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

What’s the foundation of good writing? I used to think structure was the most important. And it’s true that a simple structure helps communicate your message best. But … In so-so content, perhaps an even bigger problem are bad sentences: Sloppy sentences that lack rhythm and bury ideas. Filler sentences that take up space without furthering an argument.

Writing 283
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What the ruling against the PRH-S&S merger means for the publishing business

The Idea Logical Company

Judge Florence Y. Pan ruled today that the acquisition of Simon & Schuster by Penguin Random House could not go forward. The ruling was explicitly to protect the “competition” for the “anticipated top-selling books” In other words, the big books by big authors for which only the Big Five can compete regularly (with occasional bids coming in from a couple of other next-tier houses) will continue to have five well-funded suitors.

Publisher 276
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7 Copywriting Strategies the Great Copywriters Wish You Knew

CopyBlogger

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.

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Compare The Best Medical Transcription Services

Quick Sprout

Want to jump straight to the answer? The best medical transcription service for most people is GoTranscript. Transcribing exam notes is crucial for running a medical office, even after a long day of seeing patients. Unfortunately for small practices, hiring an on-site transcriptionist may not be practical—especially when needs change each day. The best (and most affordable) option for these situations is to outsource medical transcription needs to a third party.

Medical 142
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What Is a Website Title and How to Write the Perfect One?

ThemeIsle

Curious to know what a website title is and how to write a flawless one? Then you are in the right place! This straightforward guide will define a website title and show you how to write the perfect one. Let's jump right in! The post What Is a Website Title and How to Write the Perfect One? appeared first on ThemeIsle Blog.

Website 138
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When to Use Accept vs. Except

Grammarly

The English language has many words that are spelled or pronounced similarly. Accept and except are on the list of commonly confused words that have two very different meanings. Below, we’ll learn their definitions and explain how to use accept and except in a sentence, to ensure you’re using the correct word in the right context. Give your writing extra polish.

Projects 137

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How to Target Blog Traffic: 7 Tips

Blogging From Paradise

(Updated 11-12-2022) “Ping Pong Show!” “Ping Pong Show!” Hawkers shouted the words in Patong in Phuket, Thailand, as if blaring the […].

Blog 141
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How To Repurpose Video Content for Bigger and Better Results

Content Marketing Institute

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

Content 134
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Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story

CopyBlogger

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.

Content 133
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Compare the Best Business Formation Services

Quick Sprout

We recommend ZenBusiness for most business owners because it makes forming a business as simple as possible. Set up your LLC in just a few minutes. Coming up with a business idea is just one part of the business creation process. Forming a business can be a little trickier without the right support, but the best business formation services can take the confusion out of the equation.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Its vs. It’s: Learn the Difference

Grammarly

Have you ever mixed up its and it’s and then realized you don’t actually know for certain when the apostrophe is needed and when it is not? Don’t worry—you’re not alone. The reality of its and it’s is that these two tiny, three-letter constructions are among the most commonly confused words in the written English language, even for primary English speakers.

IT 134
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How to Invite Readers Out of Their Bubbles: 3 Examples From an NYT Bestseller

Enchanting Marketing

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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How to Get More Clients as a Freelancer

Freelance Union

With 59 million freelancers in 2020 in the US and experts claiming that by 2027, the majority of the workforce in the US will be freelancers , we know freelancing is getting increasingly popular each year. Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, social media planners, etc.

Freelance 128
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Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]

Content Marketing Institute

Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Does Your Blog Need Proofreading and Editing?

CopyBlogger

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.

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Compare the Best Technical SEO Audit Tools

Quick Sprout

Our recommendation for the best technical SEO audit tool is Screaming Frog SEO Spider because it offers several technical audit-specific features to monitor the health of your SEO strategy accurately. Download the free version to get started. Performing a technical SEO audit of your website involves making specific changes and optimizations to make your site easier for search engines to crawl, thereby improving search engine ranking.

SEO 131
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in. If you’re a copywriter, blogger, or any type of freelance writer who wants to earn a full-time or part-time income doing what you love, this definitive, A-to-Z guide will he

Freelance 126
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How to Write Nowhere, Somewhere, Everywhere, Anywhere

Grammarly

The English language is filled with words that have similar spellings or root words, but that mean completely different things. Take nowhere , somewhere , everywhere , and anywhere , for example. These words refer to place (or a lack of place), but they each mean different things. Your writing, at its best. Grammarly helps you communicate confidently.

Writing 125
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Necessity & Power of Sitting With Your Critiques

Jane Friedman

Photo by Tingey Injury Law Firm on Unsplash. Today’s post is by writer and literary consultant Grace Bialecki ( @GraceBialecki ). My second novel started on a train to Paris and had a locomotive momentum—for months, all I did was put its words down on the page. Then the expat community led me to a drop-in workshop at Shakespeare & Company. Even though I was writing daily, it’d been years since I’d received formal feedback, but a man there appreciated my edits on his novel’s opening and offer

Prose 124
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3 Top Content Marketing Challenges in Manufacturing [New Research]

Content Marketing Institute

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

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What Is Scrollytelling? Plus 4 Real Scrollytelling Examples

ThemeIsle

If you work with digital content, you may have heard of "scrollytelling." However, this engaging design practice is relatively new. So, you might be wondering how it works and what types of sites can implement the technique. In this post, we'll explain what scrollytelling is. Then, we'll discuss what themes are compatible with this feature before sharing some scrollytelling examples to motivate and inspire you.

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Compare the Best Mobile POS Systems

Quick Sprout

When it comes to the best mobile point-of-sale (POS) system, we recommend Square because it’s versatile, reliable, and affordable for a wide range of businesses. Turn your phone or iPad into a POS system with a free card reader when you sign up with Square. . Mobile POS systems have changed the way customers pay for everything from meals to MacBook Pros.

Retail 125
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Unnecessary Commas: Don’t Make These Common Comma Mistakes!

ProWritingAid

While there are plenty of rules about when you need a comma, there are also several rules about when you don’t need one. Here’s how to avoid unnecessary commas in your writing.

Writing 120
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9 Reasons Why Blogging Is SEO’s Best Friend

Article Writing

You’ve probably heard that “content is king.” But what does that really mean? And how does it relate to SEO? In a nutshell, Google (and other search engines) are providing their users with the best possible experience. That means giving them relevant, accurate results to their search queries. And what is the best way to provide relevant, accurate results?

Blog 121
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You Don’t Need a Platform If You Can Find an Audience

Jane Friedman

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. Like, Hi there, friend! Have you heard the good news? It’s true.

Audience 120
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How To Build an Audience by Giving Back – the #BossTalks Story

Content Marketing Institute

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.

Audience 120
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Write a Great Holiday Card

Grammarly

The holidays are upon us, which means it’s time to write a holiday card or end-of-year note to your family, friends, and colleagues. You’ve picked the perfect design or photo and created your mailing list, but now you’re stuck on what to write. Maybe you’re overthinking it or wondering about proper holiday card etiquette. Even though they don’t need to be long, these holiday messages can sometimes be challenging.

Writing 120
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5 Strategies for Employee Availability Forms

Quick Sprout

As a manager, scheduling employee shifts is likely one of your most tedious and time-consuming tasks. That’s where employee availability forms come into the picture. These forms are a vital asset for any business employing shift workers. Considering how time-intensive planning employee work schedules are, the clear and concise format of employee availability forms brings more structure, reducing shift scheduling headaches. 1.

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How to Take Charge of Your Time in 4 Steps

Freelance Union

Freelancers live and die by time management. Whether you need to keep the meter running or beat the clock on a fixed-rate project, controlling your time is key! But it’s also hard to do. When I started freelancing, I consistently over or under-scheduled myself. And I am very much past the days I could pull an all-nighter to pick up the slack!

Freelance 119
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How To Find Food Writing Jobs — 7 Places to Look

Make a Living Writing

Finding food writing jobs sounds like the dream, right? You get paid to eat or make food and write about it. There are a lot of ways you can write about food. You can write recipes, hunt for recipes based on certain diets, become a food critic, write about the food industry, and more. Or this might be the first time you’ve come across the idea of writing about food at all.

Food 119
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha