Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. You are either keeping up or falling behind. Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing.

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Editorial Team Content Editorial Communication 93

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015.

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Brand Awareness Content Creator Agency Creativity 56

ProBlogger

OCTOBER 22, 2018

The post 266: How Viral Content Grew Rachel’s Income from ‘Pay for Groceries’ to ‘Buy a House’ appeared first on ProBlogger. How a Blogger Used Viral Content to Grow Her Income Enough to Cover Her Mortgage Payments. Rachel Miller is back on ProBlogger for our Blogging Breakthroughs series, which features bloggers’ stories about traffic, income, and other parts of blogging.

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Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you deeper insights to improve your SEO strategies , and which don’t?

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Editorial Team Keywords Medical Engineering 90

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influen

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Moz

OCTOBER 25, 2018

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab!

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Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Given the topic’s relevancy today, Susan Moeller has updated it. Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. WordPress users create an average of 70.5 million blog posts per month.

Content Creator 101

Content Creator Social Media Promotion Engineering 101

ProBlogger

OCTOBER 25, 2018

The post What to Do When Someone Steals Your Blog Content appeared first on ProBlogger. This post is based on Episode 108 of the ProBlogger podcast. One day, you come across someone else’s blog online that has surprisingly familiar content. Very familiar content. Yours, in fact! In most cases, they’ll have taken entire posts for your blog – images, links and all – by “scraping” your blog’s RSS feed.

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Content Blog Blogging Construction 32

Content Marketing Institute

OCTOBER 25, 2018

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your marketing efforts, or worse, cause a mass extinction of ROI. Things are changing fast and it can be hard to differentiate while maintaining a sense of trust with your audience. First, you can let out a sigh of relief because two things will remain constant: Content marketing will be important, even more so than this year.

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Content Marketing Institute

OCTOBER 23, 2018

? ? It’s time to put away your avocado toast jokes and shore up your social consciousness, folks. Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years.

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Retail Concept Persuasion Construction 107

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration