Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

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Marketing Construction Retail Sales 111

Jeff Goins

SEPTEMBER 10, 2018

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ProBlogger

SEPTEMBER 11, 2018

The post Using Templates and Checklists to Make Your Blogging Life Easier appeared first on ProBlogger. Tell me if any of these scenarios sound familiar: You sit down in front of a blank page to write a new blog post. You make a start, but you’re not sure where to go next. You often find yourself completely rewriting your draft posts because they just don’t seem to work.

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Blog Blogging Editorial Publisher 29

Content Marketing Institute

SEPTEMBER 12, 2018

The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand’s perspective – is that you may not exist at all. If your brand works with paid online influencers , you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience on behalf of a brand.

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Social Media Media Marketing Retail 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program.

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Content Editorial Team Banking Editorial 95

Content Marketing Institute

SEPTEMBER 13, 2018

After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. “Trust is the new player … We have the power to shape beliefs,” he said. “(Content marketing) is our opportunity … to become a or the trusted source of interesting things.”.

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ProBlogger

SEPTEMBER 10, 2018

The post 260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift appeared first on ProBlogger. How a Mindshift Changed One Blogger’s Perspective. This episode of our Blogging Breakthroughs series features eight-year blogger Sarah Cook. Her blog Sustainable Cooks shares recipes, gardening tips, and real food for food people.

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Blogger Blog Blogging Food 27