Kristi Hines

JULY 13, 2021

Do you want to go offline with a good book? Or find something to listen to on the drive to work? In this post, I’ll share 25 books on content marketing. Content Marketing Books. Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity by George Kao Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Contagious: Why Things

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Content Marketing Marketing Content Storytelling 130

Content Marketing Institute

JULY 14, 2021

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading → The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.

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Website SEO Content Content Marketing 145

Neil Patel

JULY 12, 2021

Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?

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Moz

JULY 13, 2021

We were super excited to bring MozCon back for another action-packed conference. Today’s speakers brought their A-game and really got people thinking. For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus, we’ve got a quick recap!

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IT 65

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Kristi Hines

JULY 13, 2021

Do you want to learn more about search engines optimization? Whether you are a beginner or an SEO expert, you need to stay on top of the news and trends in search. In this post, you’ll find 19 of the best SEO blogs. Popular Blogs on SEO. Ahrefs – We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike.

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Content Marketing Institute

JULY 15, 2021

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading → The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.

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Writing Content Marketing Marketing Content 145

Moz

JULY 14, 2021

Day two of this year’s virtual conference did not disappoint! Here are the top takeaways from Tuesday’s speakers.

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Kristi Hines

JULY 11, 2021

Are you working as a freelance writer for a business? Or are you a business about to hire a freelance writer? In either case, you should consider using a contract. In this post, I’ll share 14 examples of contracts for freelance writers and independent contractors. What should be covered in a freelance writer contract? Contracts for freelance writers and independent contractors should cover who owns the rights to the content produced and other agreed upon terms (rates, duration of contract, scope

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Content Marketing Institute

JULY 13, 2021

A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading → The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute.

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Social Media Media Content Marketing Website 145

Neil Patel

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Moz

JULY 15, 2021

And just like that, MozCon Virtual 2021 has come to an end. If you missed day three, read on for top-level takeaways!

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Kristi Hines

JULY 12, 2021

Do you want to get to know yourself or your team better? Personality assessments can help you learn more about work styles, strengths, and areas to improve upon to be successful. In this post, you’ll find 15 personality tests, career assessments, and more. 16Personalities – Take our Personality Test and get a “freakishly accurate” description of who you are and why you do things the way you do.

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Projects Communication Marketing IT 130

Content Marketing Institute

JULY 12, 2021

Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading → The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute.

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Grammar Underground

JULY 12, 2021

You can use "a while" in almost any situation, but "awhile" isn't as versatile. For an easy cheat, don't use "awhile" after "for." Here's the whole story. The post A While vs. Awhile first appeared on Grammar Underground with June Casagrande.

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Post 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Neil Patel

JULY 16, 2021

Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it.

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Architecture Text SEO Engineering 145

Kristi Hines

JULY 11, 2021

Ready to go shopping? Save money in-store and online by using 9 of the top-rated iPhone and Android apps that offer cash back, coupons, discounts, rebates, and rewards for the purchases you’re already making. Free Shopping Apps. The following are some of the top rated shopping apps on the Apple and Google Play stores. Some links use a referral link.

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Brand Post Blog Blogging 130

Content Marketing Institute

JULY 16, 2021

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading → The post 2 Lessons in Bold Content – and 1 in Following the Leaders appeared first on Content Marketing Institute.

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Content Content Marketing Marketing IT 135

Grammar Underground

JULY 12, 2021

“I have been arguing with my husband about the word ‘try’ for years and I think you might be the right person to help me figure it out,” a reader wrote recently. “I was taught that it is unacceptable to say ‘try and’ because it should be ‘try to.’ An example would be as follows: ‘I am going to try to remember to turn off the light’ instead of ‘I am going to try and remember to turn off the light.’.

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Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

David Meerman Scott

JULY 14, 2021

The new book An Ugly Truth: Inside Facebook's Battle for Domination , released yesterday, is a fascinating account of what led Facebook to be so destructive, including the power of the stock market and the single-minded personalities at the top - The Zuckster and Sheryl.

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Marketing Social Media Media 123

Kristi Hines

JULY 14, 2021

Do you want to make additional income online? Affiliate marketing allows you to generate revenue by recommending the products and services you use to others online. In this post, you’ll find over 200 affiliate programs for bloggers in a variety of niches. Affiliate Networks & Marketplaces. Avangate – Select best-selling software titles that align with your content, drive web traffic and build brand awareness.

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Blogger Content Creator Promotion Insurance 130

Ann Handley

JULY 15, 2021

Image credit: Getty. Years ago I hired a public speaking coach to help me improve my on-stage presence. Yikes that sentence is lifeless. Let’s try it again, mmkay? Years ago I hired a public speaking coach to help me keep my heart rate in a normal range instead of flitting close to a cardiac episode every time I stepped on stage. Nerves are part of public speaking.

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Audience Keywords Content Writing 52

Neil Patel

JULY 13, 2021

If you’ve found yourself reading this blog, you’re probably interested in the idea of a membership site. These sites are not to be confused with paid subscriptions , which refer exclusively to a financial model that binds users to its pages. Netflix, for example, is the classic example of a subscription website: a platform that users gain access to via a recurring fee.

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Food Utilities Blogger Audience 143

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

ProBlogger

JULY 15, 2021

The post Create an Opt-In Incentive to Increase Your Email Subscriber Numbers appeared first on ProBlogger. This post is based on episode 69 of the ProBlogger podcast. Note: This article contains affiliate links, which means that if you purchase anything via my link I may earn a small commission at no cost to you. (And in some cases, ProBlogger has negotiated special deals for our readers with these recommended suppliers).

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Social Media Consulting Promotion Advertising 48

Neil Patel

JULY 13, 2021

In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results.

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Search Engine Optimization Marketing Editorial Social Media 145

ProBlogger

JULY 15, 2021

The post Create an Opt-In Incentive to Increase Your Email Subscriber Numbers appeared first on ProBlogger. This post is based on episode 69 of the ProBlogger podcast. Note: This article contains affiliate links, which means that if you purchase anything via my link I may earn a small commission at no cost to you. (And in some cases, ProBlogger has negotiated special deals for our readers with these recommended suppliers).

Social Media 26

Social Media Consulting Promotion Advertising 26

ProBlogger

JULY 15, 2021

The post Create an Opt-In Incentive to Increase Your Email Subscriber Numbers appeared first on ProBlogger. This post is based on episode 69 of the ProBlogger podcast. Note: This article contains affiliate links, which means that if you purchase anything via my link I may earn a small commission at no cost to you. (And in some cases, ProBlogger has negotiated special deals for our readers with these recommended suppliers).

Social Media 26

Social Media Consulting Promotion Advertising 26

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content