Content Marketing Institute
APRIL 14, 2020
Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading → The post Content Marketing Can Do More Than Survive in the New World appeared first on Content Marketing Institute.
Jeff Goins
APRIL 13, 2020
Hello there from quarantine. You might be feeling some shame for being unproductive or lazy or depressed during this time of crisis and social distancing. Please allow me to make you feel better. I am doing this worse than you, promise. How are you coping in these times of uncertainty? What stable, stupid, and new things are you doing to stay sane? I’d love to hear about it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Moz
APRIL 16, 2020
Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well.
Contented
APRIL 14, 2020
Kia ora from New Zealand in lockdown. Wherever you are in the world, we truly hope you and your loved ones are well and safe. Here in New Zealand we are entering week 4 of a fairly strict lockdown. We are largely confined to our homes, except to get food, basic supplies, exercise or medical assistance. . Our country's lockdown efforts are certainly combating the spread of the virus.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
APRIL 13, 2020
Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading → The post The No-Fail Formula for Creating Awesome Webinar Content appeared first on Content Marketing Institute.
ProBlogger
APRIL 16, 2020
The post How I Earn a Living as a Blogger from ProBlogger and Digital Photography School appeared first on ProBlogger. This post is based on episode 150 of the ProBlogger podcast. One of our main aims here at ProBlogger is to help people make money (if not a living) from their blogs. And we’ve certainly talked about it a lot over the years. We even have a portal dedicated to this very topic.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
APRIL 14, 2020
Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as " double-dipping.".
Content Marketing Institute
APRIL 15, 2020
After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 16, 2020
Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it. Continue reading → The post How to Define a Workflow That Keeps Content Production On Track appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 17, 2020
This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week. Continue reading → The post Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Expert insights. Personalized for you.
145 
Let's personalize your content