Rachelle Gardner
APRIL 12, 2022
So excited to announce this release from Idelette McVicker! This beautiful, heart-wrenching and hard-hitting book is a must-read for all who want to dismantle white supremacy. Idelette says, “This book is a journey out of whiteness and reckoning with my place in the crime against humanity that was apartheid in South Africa. But we also know racism is not just a South African story.
Content Marketing Institute
APRIL 13, 2022
Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.
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Write Out Loud
APRIL 12, 2022
Stay sane, stay effective, make money, don’t burn out. Continue reading on Write Out Loud ».
CopyBlogger
APRIL 14, 2022
During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. Continue Reading. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neal Schaffer
APRIL 12, 2022
Guest blogging has been an important part of the blogosphere almost from the beginning of the genre. As soon as bloggers started forming communities, hosting other bloggers for debates, discussion, and fellowship became increasingly common. While guest blogging was originally just a way to form and nurture community and relationships, nowadays it’s an important part of building and promoting your blog.
Content Marketing Institute
APRIL 12, 2022
Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Writing
APRIL 14, 2022
Do you want to start your career as a ghostwriter and don’t have any idea how to become a ghostwriter? Ghostwriting plays an important role In creative writing. A ghostwriter writes different types of content including blogs , articles , and many more. In this blog, we are going to share what a ghostwriter is. How do I become a ghostwriter and what are the benefits of becoming a ghostwriter?
Honey Copy
APRIL 14, 2022
There are four ways we can become invaluable and, in turn, indispensable to those around us. We can focus on being one (or many) of the following… Connectors Creators Curators Collaborators Let’s take a closer look at each of these below. Connectors. Connectors are individuals that connect talent with other talent. They are the person in your town or city or community that always “knowns a guy”.
Content Marketing Institute
APRIL 14, 2022
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
Write Out Loud
APRIL 12, 2022
We’ve all seen it happen. Continue reading on Write Out Loud ».
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Neal Schaffer
APRIL 12, 2022
Guest blogging has been an important part of the blogosphere almost from the beginning of the genre. As soon as bloggers started forming communities, hosting other bloggers for debates, discussion, and fellowship became increasingly common. While guest blogging was originally just a way to form and nurture community and relationships, nowadays it’s an important part […] Guest Blogging: Trick or Treat?
Grammar Underground
APRIL 11, 2022
Semicolons can be useful when you need to separate items that contain commas, like city-state combinations. The post Semicolons in a Series first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
APRIL 15, 2022
Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn.
Write Out Loud
APRIL 12, 2022
I’ll show you how Continue reading on Write Out Loud ».
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
David Meerman Scott
APRIL 13, 2022
I love this example of newsjacking from Krispy Kreme ®. Playing off the surge in gasoline prices in the USA, the iconic glazed doughnut purveyor has priced a dozen doughnuts the same as the average price of a gallon of gas on Wednesdays for the next several weeks.
ProBlogger
APRIL 13, 2022
The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. Photo by olieman.eth on Unsplash. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. At a previous ProBlogger Mastermind , I shared a slide that seemed to hit a nerve with the group.
Content Marketing Institute
APRIL 11, 2022
Content marketers think skyscraper content may help their brand reach new heights in search rankings. But if they equate skyscraper with length, they’ll see their goals crumble. Here’s how to do it right.
Grammar Underground
APRIL 11, 2022
Language is ever-evolving, and “loose” usage isn’t wrong. But as an editor, I often opt for traditional, stickler-approved uses just because they seem more appropriate to published works. Here are some of the terms I change even when they’re not technically wrong. Peruse. If you’ve ever talked about casually perusing titles at a bookstore, you’ll be surprised to learn that you were probably offending traditionalists.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
APRIL 13, 2022
The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. Photo by olieman.eth on Unsplash. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. At a previous ProBlogger Mastermind , I shared a slide that seemed to hit a nerve with the group.
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