Neil Patel
OCTOBER 8, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs.
Content Marketing Institute
OCTOBER 8, 2020
No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading → The post 23 Tips to Make the Most of Your Content Marketing Budget appeared first on Content Marketing Institute.
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Jeff Goins
OCTOBER 5, 2020
Why do we create? To share a thought: an idea, a story, a paradigm. To help another person, perhaps, simply by saying something others are unwilling to say. This week, I'm hosting a free, 5-day challenge to get you to take action. My goal for you is to go from zero to one. To get unstuck in a significant way that will allow you to create momentum in your work so that you can finally get paid to create.
Moz
OCTOBER 8, 2020
Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
OCTOBER 6, 2020
The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business. I’ll clear up all the confusion and give you a step-by-step guide to making sure your website is ADA compliant—and explain why it matters.
Content Marketing Institute
OCTOBER 5, 2020
Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too). Continue reading → The post Why Circular Thinking Works Better in Content Marketing appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Words Matter by Wix
OCTOBER 6, 2020
So, you find yourself wanting to add a PS to the end of your email or letter. A somewhat vintage gesture that’s made its way into pop culture thanks to the Beatles’ hit, “P.S. I Love You”, and that Cecelia Ahern novel under the same title. But, when it comes to adding this acronym to your email, what’s the right way to go about it? Not to mention, what does it even mean?
Neil Patel
OCTOBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Managing the shifts of your workforce on a daily, weekly, and monthly basis can be challenging. There’s a fine between being shorthanded and overstaffed without letting your labor costs get out of control. Staying organized is tough even with just a handful of employees, but this challenge amplifies exponentially at scale.
Content Marketing Institute
OCTOBER 7, 2020
Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute.
ThemeIsle
OCTOBER 5, 2020
A toll-free number helps you boost your credibility and lets you separate your personal phone accounts from your business. Fortunately, getting a professional 1-800 number is easy, with no need for extra hardware. You can be location-independent and handle business calls from your mobile without giving away your private number. We compare 5 excellent options for getting a toll-free number.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProBlogger
OCTOBER 8, 2020
The post 7 Habits of Lucky Entrepreneurs appeared first on ProBlogger. This post is based on episode 45 of the ProBlogger podcast. How many times have you heard or read about an entrepreneur’s latest opportunity and thought, How lucky were they? And yes, in some instances it may well have been luck that gave them that opportunity. A simple case of being in the right place at the right time, and all the planets coming into alignment.
Neil Patel
OCTOBER 4, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Have you ever been in your office and realized the files you need are on your home computer? Maybe you’re working remotely or meeting a client, but need to access an app from your office PC. With remote access software, you can view or access another computer from anywhere in the world.
Content Marketing Institute
OCTOBER 6, 2020
A customer-centric content experience is the goal. But data management issues and an impending seismic shift may thwart that. Use these approaches to bridge the chasm created when Google, Apple, and others end third-party cookies. Continue reading → The post The End of Third-Party Cookies: What Marketers Need to Know appeared first on Content Marketing Institute.
Moz
OCTOBER 5, 2020
Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more ? It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Neil Patel
OCTOBER 5, 2020
The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right.
Neil Patel
OCTOBER 5, 2020
For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial.
Neil Patel
OCTOBER 8, 2020
If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss one deadline and end up missing more.
Neil Patel
OCTOBER 3, 2020
Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. First of all, you should… Know Your Goals and Desired Outcomes.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
OCTOBER 3, 2020
Do you want to outrank all of your competitors on Google? Of course, you do. After all more traffic equals more followers. And more followers leads to more new customers buying your products and services. But outranking your competitors with well-optimized SEO pages is not that easy. You need to use a proven strategy that’s going to work for your specific business.
Neil Patel
OCTOBER 9, 2020
Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started.
Neil Patel
OCTOBER 5, 2020
As website traffic is the number of people who visit your site, it forms your website’s foundation. Without traffic, no one reads, clicks, signs up, or buys. Sure, you might check your traffic daily, but do you know what to look for? Or how to check the website traffic of your competitors? Let’s explore the whys and hows of monitoring—and improving—your traffic, as well as how to check website traffic from some of the sites you’re competing against in search results.
Neil Patel
OCTOBER 7, 2020
Deleting outdated content on your website can’t be good for its health, right? Don’t be so sure. Google cares just as much about the quality of the content you created years ago as it does about that new article you’re about to publish. Seriously. Reviving old content can boost rankings. So can removing outdated content. Deleting outdated content can also improve user experience and boost your brand’s reputation by ensuring the content is as accurate as possible.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Neil Patel
OCTOBER 4, 2020
In our modern digitally enhanced world, data and information underpin all of our activities. But are you making your data work for you, or is it something that you are yet to take full advantage of? For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes.
Neil Patel
OCTOBER 5, 2020
How would you feel if your conversion rate grew by 120 percent? Research from Uberall shows that companies that move their aggregate review rating from 3.5 to 3.7 stars experience a 120 percent growth in conversions. If your review rating increases by 0.1, you can experience a conversion rate boost of 25 percent! If you’re familiar with reputation management, you understand the impact it can have on your business.
Neil Patel
OCTOBER 8, 2020
It’s easy to forget that Google isn’t the only search engine. Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches. But you should also look beyond Google when it comes to driving traffic to your site. Take Bing, for instance. It has a 2.83% share of the global search market.
Neil Patel
OCTOBER 7, 2020
Changing consumer behavior and evolving tech platforms require us to uncover new strategies to reach our customers. One trend that presents just such an opportunity is 3D photos on Facebook. Partially influenced by 3D technologies and mixed reality resurgence, 3D photos can help you capture attention and tell your brand’s story on Facebook. What are the 3D Photos on Facebook?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neil Patel
OCTOBER 9, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unorganized support teams are a nightmare for everyone involved. From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software.
Neil Patel
OCTOBER 8, 2020
Despite how much SEO has evolved over the years, link building remains one of the most important components in order to rank well in search engines. It’s a simple concept: get as many quality and relevant websites to link back to your content. The difficulty however is in the execution, which involves various skills such as content creation, research, and outreach.
Content Marketing Institute
OCTOBER 9, 2020
This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages. Continue reading → The post Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 7, 2020
Make no mistake; content marketing is complex. How? It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Last but not least, hands-on experience and consistency. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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