Sat.Mar 19, 2022 - Fri.Mar 25, 2022

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Storytelling 101 for Founders

Kayleigh Moore

One thing I hear fairly often from people in leadership roles (whether it’s a founder, a CEO, a solopreneur, etc.) is that they struggle with writing about their personal experiences in a compelling, story-driven way. They’ve had lots of interesting ups and downs, gained first-hand insight into complex situations (good and bad), and have a lot of fun stories to tell, but they never quite seem to get the words out of their brains and onto the page so they can be shared.

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40+ Blogs, Podcasts, and Video Series Content Marketers Love

Content Marketing Institute

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.

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Quit Annoying Your Audience! 3 Simple Steps to Write Better Content

CopyBlogger

When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never. Continue Reading. The post Quit Annoying Your Audience! 3 Simple Steps to Write Better Content appeared first on Copyblogger.

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13 Definitive Blog Post Templates to Inspire Your Blogging

Neal Schaffer

For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re looking for blog writing inspiration, or you just want to create a process out of your blog writing, it’s time to make use of blog post templates and create your own variations.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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I Changed My Mind About Public Speaking

Kayleigh Moore

For many years, I’ve resisted speaking gigs. In fact, I’ve even taken a stance against conferences in the past. I haven’t raised my hand for opportunities to be on stage and always preferred to stay in the background, working behind the scenes. I recently read this in Glennon Doyle’s book Untamed , and it rang true for me in a big way: “I am a sensitive, introverted woman, which means that I love humanity but actual human beings are tricky for me.

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Which Matters More: Content Skills or Subject Matter Expertise? [Rose-Colored Glasses]

Content Marketing Institute

Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work.

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More Trending

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How to reinvent yourself, over and over again.

Honey Copy

Early on in your career, before you've had the chance to make any sort of name for yourself, it's worthwhile to be hyper-focused in what it is that you do. Nobody knows who the hell you are and you have yet to prove yourself and so to stay top of mind, you need to become known as "the __ guy" or "the __ gal". When my grandfather was growing up in the small town of Francisco, Indiana there was one of everything.

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The Dangers and Benefits of Outsourcing Your Copywriting

Shorthand Content Marketing

So, you have a new website that you are about to launch. . You’ve spent time – and a sizable amount of money – getting the logo, colors, images, and layout just right. But what about the words on the website? Did you write them yourself to save money? . Or maybe you just used the info on your brochure to fill in the website copy sections. .

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5 Practical Ways To Prevent Burnout In High-Performing Content Teams

Content Marketing Institute

Speed bumps in your content marketing process create bigger hurdles for your content marketing team. What can you do to minimize or even prevent them so things run smoothly? Here’s some advice.

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7 Reasons Quality Website Content Matters for Digital Marketing

iWriter

Blogs are now a marketing tool for nearly 80% of all businesses. In fact, blogging could increase your conversion rate six-fold. Blogging four times a week could help you generate 3.5 times as much traffic as before, too. Still not convinced you need to produce website content for your digital marketing strategy? Read on to discover the benefits of quality website content for your business.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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13 Definitive Blog Post Templates to Inspire Your Blogging

Neal Schaffer

For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re looking for blog writing inspiration, or you just want to create a process out of […] 13 Definitive Blog Post Templates to Inspire Your Blogging appeared first on NealSchaffer.

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Step-by Step Guide You’ll Know How To Write an Article Review

Content Writing

Writing an article review is one of those academic tasks students face quite often during their academics. At first glance, it may seem like a very simple and straightforward task. But article review writing is full of vulnerabilities and pitfalls that make writing an article review a daunting task. Article review is one of the best techniques that helps evaluators get the job done.

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8 Content Marketing Examples To Inspire Your Best Work

Content Marketing Institute

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.

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Nominalizations

Grammar Underground

When you convert a verb or an adjective into its noun form, like "the walking of the dog" or "the landscape has beauty," it can throw cold water on your message — turning dynamic or descriptive words into abstractions. Here's what you need to know about these "nominalizations.". The post Nominalizations first appeared on Grammar Underground with June Casagrande.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Photo by Adam Whitlock on Unsplash. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog. 1.

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How to Create a Smarter Go To Market Approach in 4 Steps

Ann Handley

Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: * * *. Do your sales and marketing teams ask themselves four fundamental questions before they send a single email or post a single update to LinkedIn? My friends at DemandBase released a digital comic book all about smarter GTM approaches.

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Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]

Content Marketing Institute

Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries.

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'Homo sapien forebears'?

Grammar Underground

“Scientists have unearthed startling revelations about our Homo sapien forebears,” CNN reported in December. But is that true? I’d argue no because we don’t have Homo sapien forebears. In fact, there’s no such thing as a Homo sapien. It’s Homo sapiens. So why did CNN use “Homo sapien” instead of “Homo sapiens”? Probably because it sounded right. And though about 99% of the time your ear is your best guide to good grammar, odd words and unusual forms are exceptions.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Photo by Adam Whitlock on Unsplash. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog. 1.

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Why I’m creating a new course on writing for Web 3.

Nick Ursborne

Every two or three years I create a new course for digital copywriters and content writers. Next up is a course for writers who want to take advantage of the huge growth in the area of Web 3. Hang on, you ask… what the heck is Web 3? And what happened to Web 1 and 2? A brief history of the web…. Web 1 covers the early years of the web, from the late 90s into the new millennium.

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