Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. We’re trying to do the same thing – to capture the most elusive thing we can with words: a feeling. Here are seven songwriting secrets that will help you make your content stronger. 1. Storytelling structure. Writers know strong stories capture audiences and bring concepts to life.

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Moz

JANUARY 3, 2019

Posted by BritneyMuller Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab!

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ProBlogger

JANUARY 1, 2019

The post The Best Way to Start a Blog in 2019 appeared first on ProBlogger. If you’ve been Googling how to start a blog, then I’m sure you’ve already come across many resources telling you how. And most of them are pretty much the same, as creating your first blog is just a matter of a few technical steps. We even have a “how to start a blog” right here.

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Blog Blogging Blogger Blog Post 31

Neil Patel

JANUARY 2, 2019

I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. Not only have I experienced it, but when I was starting out, I even took the small life savings that I made from cleaning restrooms and sweeping up trash to pay a marketing

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it.

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Marketing Agency Education Electronics 101

Moz

JANUARY 1, 2019

Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement.

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Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. And – no surprise here – he was as prescient as always. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice.

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Content Marketing Institute

JANUARY 3, 2019

Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.”. If your role involves commissioning and approving content, you probably know that same sinking feeling: You’re 10 seconds into reviewing a piece and it’s already obvious the creator hasn’t understood a damn thing you told them.

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