Content Marketing Institute
MAY 21, 2018
Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots of content goes unread, and not for a lack of bullhorn-blowing.
ThemeIsle
MAY 23, 2018
Did you know that email marketing has one of the best ROIs out there? But it’s not always easy to get more WordPress email subscribers. You could have thousands of visitors and barely get 10 subscribers. I know – I’ve been there. I’ve also been on the opposite end. I was able to increase email. The post Get More WordPress Email Subscribers: Step-by-Step to 2x Your List appeared first on Themeisle Blog.
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ProBlogger
MAY 22, 2018
Open up a new tab in your browser and go to the homepage of your blog. What do you see? There’s a good chance you see your most recent posts. This is, after all, what most WordPress themes default do. And if you’ve been blogging for a long time, it might be how you expect a blog’s homepage to look. For some bloggers, it’s a perfectly good choice. But for others, a list of posts isn’t what they want first-time readers to see.
Content Marketing Institute
MAY 23, 2018
Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes. I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MAY 22, 2018
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribut
ThemeIsle
MAY 22, 2018
Search Engine Optimization (SEO) is all about tweaking your content so it’s more attractive to search engines like Google. However, you also need to make sure that Google can find your content in the first place. To help make sure Google indexes all of your content, you can create a WordPress sitemap. A sitemap is. The post WordPress Sitemap: How to Create One, Plus How It Helps With SEO appeared first on Themeisle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 25, 2018
Don’t be fooled by his moniker on HITRECORD , the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from the Sun, The Dark Knight Rises, Lincoln, Looper, Inception, Snowden, 500 Days of Summer … Having graduated from child actor to blockbuster star, it’s har
Content Marketing Institute
MAY 24, 2018
If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress.
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