Sat.May 24, 2025 - Fri.May 30, 2025

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How to Sell SEO to a Skeptical Stakeholder (With Numbers!) 

The Hoth

What if we told you that selling SEO doesnt have to be difficult? Youve probably tried it before and ran into some roadblocks when trying to convince your clients to invest in SEO. Well, thats because SEO is one of the most misunderstood marketing channels out there, not because it doesnt work. There are plenty of clients who have unclear expectations or are still reeling from the poor execution of past SEO campaigns.

SEO 59
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Long Copy vs Short Copy: When To Use Each

The Daily Egg

As a rule of thumb, use short copy when you have a limited window of opportunity to nudge a customer toward an action, as is. The post Long Copy vs Short Copy: When To Use Each appeared first on The Daily Egg.

Copy 59
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ChatGPT Tips and Tricks Everyone Misses

BKA Content

When it comes to using generative AI, there are some ChatGPT tips and tricks that many people overlook. These are simple, but they can transform your entire approach to getting better, more personalized results from this AI. The Most Common ChatGPT Error The most common error people make with ChatGPT is not feeding it the right information. People open a new prompt, accept whatever response Chat gives, and move on.

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For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)

Animalz

For the past decade, something has been rattling at the foundation of content marketing. An unspooling of a discipline that once felt purposeful but somehow got lost, took the wrong exit, and arrived atmechanical. I felt this wobble before I even knew what the hell a ChatGPT was. I had a creeping fear that the things I built my career on (writing, strategy, meaning ) were slowly being absorbed into a black hole of copycat content.

Content 57
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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2 Blogging Ideas to Explore

Blogging From Paradise

Revisit blogging truths sometimes. Give yourself a check up from the neck up. We all need it. I need it.

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Why You Need Press Release Writers

ContentWriters

Do press releases still matter today? Yes, and they are particularly useful in the rapidly evolving age of AI search. In the past, press releases were used to distribute information via traditional outlets, mainly newspapers. While this may be the first thing you think of when hearing the term “press release,” the strategy has evolved to meet the needs of the digital world and marketers.

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The ROI of SEO in the AI Era

Intergrowth

Here, we delve into why SEO is the best investment that you can make in your business. We’ll assume most readers understand what SEO is and why it’s important and jump right into the ROI calculations (see What is SEO and Why SEO Matters here at the bottom of the article). We’ll break down the customer growth that you can expect to see from focusing on SEO.

SEO 98
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Sprinter Van Living: What You Need to Know

Blogtrepreneur

Selecting a van to invest your hard-earned money in can be quite challenging, particularly with the multitude of options available. The positive aspect is that, unlike a dubious Las Vegas buffet, the repercussions of making a poor choice are far less severe. For numerous individuals, the Mercedes Sprinter represents the ultimate dream of van life, with the added perk of having a fitness model companion being a delightful extra.

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Do You Really Work at Blogging?

Blogging From Paradise

Bloggers often talk a big game. But numbers do not lie. I mean work hours.

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Top 5 Best AI Website Builders for 2025

Quick Sprout

In the ever-evolving digital world, creating a professional and effective website is no longer reserved for web developers or designers. Traditional website development often required HTML/CSS knowledge, design proficiency, and significant time. Then came website builders like WordPress, Wix, and Squarespace. They offer drag-and-drop interfaces and templates but these still […] The post Top 5 Best AI Website Builders for 2025 appeared first on.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

Wonder why manufacturers with inferior products and processes regularly outsell your company? I’ll let you in on a secret. It probably doesn’t have anything to do with your technology, your quality, or even your sales team. Instead, it’s a marketing issue. Potential buyers now research solutions independently long before they get on the phone with a sales representative.

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Generative Engines Are Breaking Web Analytics and Hurting Their Future

Ahrefs

I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. Theyre in our filters, but we arent seeing any data from them for sites.

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Do You Need to Show Your Face Online?

Blogging From Paradise

No. I know this response may shock you considering that Mr.

Blogger 55
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The New York Times signs AI licensing deal with Amazon

David Meerman Scott

The New York Times Company and Amazon announced yesterday that Amazon is licensing editorial content from The New York Times, NYT Cooking , and The Athletic for AI-related uses. This is an exciting development in the world of AI where many sources of paid content have been stolen to train AI.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How Web Design Affects SEO (And Why It Matters More Than You Think)

BKA Content

When most people think about SEO, they jump straight to keywords, carefully weaving them into paragraphs, optimizing meta tags, and tweaking every sentence for maximum search potential. And yes, those details do matter. But focusing only on the words can make you miss the bigger picture. Your websites design could be the thing holding your SEO back.

SEO 52
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An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

Ahrefs

Soon it wont be a case of Should I, or shouldnt I optimize for AI Overviews? If you want any chance of search visibility, youll need to understand how to rank in Googles AI results.

Brand 105
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5 Reasons a Literary Agent Isn’t Going to Steal Your Story, Make Millions, and Cut You Out

Jane Friedman

Photo by Luca Nardone Todays guest post is by author and freelance editor Sarah Chauncey. Anxiety can arise for writers in many different ways across the span of a career. For those querying their debut, it often manifests as fear someone will steal their story idea or full manuscript. The anxiety and fear are real and painful emotions, yet it may be reassuring to know this is not an actual threat.

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A Professional Vendor Warning: Sigma Capital Financial / David Solano

Susan Greene

As a professional copywriter with over two decades of experience serving high-level clients, Im typically cautious about the companies I work with. Unfortunately, my recent experience with Sigma Capital Financial, specifically partner David Solano, has been both frustrating and costly. The Work: Completed in Full, Delivered on Time In good faith, I was contracted to write four sets of sales emailsa total of eight professionally written marketing messages, each tailored for both buyers and seller

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How Roofing Companies Can Improve SEO in 2025

BKA Content

How Roofing Companies Can Improve SEO in 2025 Competition in the roofing industry is fiercer than ever. Attracting online leads can mean the difference between failure and success, but optimizing your online presence is easier said than done. In this blog, well explore roofing SEO issues. More importantly, well discuss how your brand can stand out in an industry that has grown by 3.7% annually since 2018.

SEO 52
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AI Content Marketing 101: Strategies from Someone Who Lives It

Ahrefs

It gives me a second brain and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my job. But right now?

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The Power of Connotation in Picture Books

Jane Friedman

Photo by Joanne Glaudemans on Unsplash Todays post is by author, editor, and coach Chelsea Tornetto. Like many authors, Im a bit of a word nerd. And one of my favorite writing topics is the power of a words connotation. First, a quick refresher: Denotation is the literal definition of a word. Connotation is the idea or feeling that a word invokes beyond its denotation.

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Grammarly Announces $1 Billion Growth Financing With General Catalyst

Grammarly

SAN FRANCISCO( BUSINESS WIRE ) Grammarly , the trusted AI assistant for communication and productivity, today announced the closing of $1 billion in financing from General Catalyst. This underscores General Catalysts longtime commitment to Grammarly, which has evolved into an AI productivity platform for apps and agents following the acquisition of Coda in January 2025.

Finance 89
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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ChatGPT Tips and Tricks Everyone Misses

BKA Content

When it comes to using generative AI, there are some ChatGPT tips and tricks that many people overlook. These are simple, but they can transform your entire approach to getting better, more personalized results from this AI. The Most Common ChatGPT Error The most common error people make with ChatGPT is not feeding it the right information. People open a new prompt, accept whatever response Chat gives, and move on.

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Almost Half of Google Searches Are Branded. Here’s Why That Matters

Ahrefs

But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searchesmeaning people are actively seeking out specific companies and products they already know.

Brand 98
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AIIP 2025 – Proudly Independent and Globally Connected

AIIP

By Heather Carine The theme for AIIP 2025 Proudly Independent and Globally Connected set the tone for the Associations virtual Symposium held April 8-10, 2025. AIIP 2025 was hosted on Whova and seamlessly synced with Zoom. AIIP attendees always want plenty of time to meet and chat. Each day started with an online Read More » The post AIIP 2025 Proudly Independent and Globally Connected appeared first on AIIP Connections Blog.

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Why Do You Expect to Succeed without Being a Successful Blogger?

Blogging From Paradise

Do you understand the title? Bloggers want to succeed but skip the work to become successful.

Blogger 81
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The curious case of fabricated book blurbs

Jane Friedman

They are inevitably blamed on marketing errors, which are becoming a new, sad fact of AI-driven marketing. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscribe.

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AI-Generated Content in a GSO World: Does it Help Or Hinder?

The Hoth

AI writing tools make it easier than ever to publish lots of content, but does it actually rank on Google? Moreover, will producing AI-generated content improve your brands visibility on AI-powered search tools like ChatGPT and Perplexity? To address the first question, Google has made it clear that it does not discriminate against content created by AI.

IT 59
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How Web Design Affects SEO (And Why It Matters More Than You Think)

BKA Content

When most people think about SEO, they jump straight to keywords, carefully weaving them into paragraphs, optimizing meta tags, and tweaking every sentence for maximum search potential. And yes, those details do matter. But focusing only on the words can make you miss the bigger picture. Your websites design could be the thing holding your SEO back.

SEO 52
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How Can You Increase Your Blogging Creativity?

Blogging From Paradise

Have you suffered from writer’s block? We have all been there. I have certainly been there.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.