AIIP

OCTOBER 25, 2022

By Mary Ellen Bates In Colorado, where I live, we sometimes experience a weather phenomenon called virga. It is precipitation that falls from a cloud but evaporates before it hits the ground. It’s quite a sight. Infopreneurs often encounter the business equivalent of virga when we see ahead of us a stormy and contentious conversation… Read More » The post Having Difficult Conversations with Clients appeared first on AIIP Connections Blog.

Blog 158

Blog Blogging IT Post 158

Rachelle Gardner

OCTOBER 27, 2022

Congratulations to G. Scott Morris on the release of Care: How People of Faith Can Respond to Our Broken Health System! Our health system doesn’t work for the most vulnerable. This book addresses how people of faith can respond with concrete action to demonstrate God’s love and effect real change. This book calls readers to awareness, action, and advocacy.

Post 130

Post 130

Freelance Magic

OCTOBER 26, 2022

Freelancing is a game of ups and downs with no guarantee of a consistent, steady income. Clients come and go, sometimes way too suddenly—leaving you high and dry, scrambling for funds to pay the bills. But what if there was a way you could dodge this uncertainty and take control of your client pipeline to stabilize (and scale) your earnings every month?

Freelance 130

Freelance Projects Banking Portfolio 130

Susan Greene

OCTOBER 23, 2022

The Food and Drug Administration (FDA) decided to allow hearing aids to be sold over the counter without a prescription beginning in October 2022. That means hearing aids can be sold directly to consumers who have mild to moderate hearing loss without an exam or fitting by an audiologist, something consumers have long wanted. New legislation allows consumers with hearing loss to purchase hearing aids without a prescription.

Copywriter 130

Copywriter Copywriting Healthcare Manufacturing 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Melanie Saxton

OCTOBER 22, 2022

I love collaborating on book editing projects, especially international book edits outside of Texas from as far away as Europe, Canada, and Australia! I’m available to consult on international book edits of all sorts! International Book Edits — Value Added. It is, indeed, an honor to be trusted by authors and companies in other countries who rely on my writing and editing services.

Collaboration 130

Collaboration Consulting Projects Web Content 130

CopyBlogger

OCTOBER 27, 2022

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.

Marketing 142

Marketing Content Marketing Post Content 142

Content Marketing Institute

OCTOBER 27, 2022

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.

Storytelling 130

Storytelling Content Marketing Marketing Content 130

ThemeIsle

OCTOBER 28, 2022

Tracking your site’s performance is crucial. It can help you identify weak areas and take the necessary steps to improve them. However, you might feel torn between two popular performance-monitoring tools: PageSpeed Insights vs Lighthouse. Fortunately, we’ve put together a guide to help you make a decision. The post PageSpeed Insights vs Lighthouse: Which is Better for Tracking?

Blog 107

Blog Blogging IT Post 107

CopyBlogger

OCTOBER 25, 2022

If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.

Marketing 138

Marketing Content Content Marketing Post 138

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

OCTOBER 28, 2022

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results.

Sales 122

Sales Storytelling Audience 122

Neal Schaffer

OCTOBER 25, 2022

Starting a blog in 2023 may seem like a daunting task that is impossible to do successfully. Does anyone even read blogs these days? You may be surprised by this, but people do read blogs even today – and blogging can be quite successful. Hence, here’s how to start a blog in 2023 in 20 easy steps. Before You Begin Blogging The first steps are things you want to think about before you begin your blogging journey. 1.

Blog 105

Blog Blogging 105

Grammarly

OCTOBER 27, 2022

Sometimes it’s fun to be frightened. A scary story can get us out of our routine thoughts and tasks and send us into the unknown—full of omens, strange characters, and dark magic. Horror stories guarantee that something bad will happen; we just don’t know when or how until it’s too late to turn back. If you’re someone who likes getting a shiver down the spine, and you’ve got a scary story you want to share with others, maybe it’s time for you to write your own terrifying narrative.

Writing 104

Writing Proofreader Construction Writer 104

Ahrefs

OCTOBER 27, 2022

To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for.

SEO 103

SEO Content 103

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

The Hoth

OCTOBER 27, 2022

How much is too much of a good thing? Can you try too hard to rank and end up making things worse? . Just the term over-optimization seems counter-intuitive. You can’t optimize anything TOO MUCH. Optimized should be optimal – right? . Over-Optimization Affects How You Rank. We’ve been monitoring several orders lately and noticing a glaring mistake in people’s backlink profiles.

Text 98

Text Social Media Keywords Engineering 98

Content Marketing Institute

OCTOBER 26, 2022

How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.

Editorial 103

Editorial Content 103

Jasper

OCTOBER 28, 2022

Microsoft Word isn’t the only document creation tool. You can write and edit content much faster with the best Word alternatives. We list out the top ones.

Writing 105

Writing Content 105

Ahrefs

OCTOBER 25, 2022

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is tempting.

SEO 100

SEO Marketing Keywords Sales 100

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Content Hacker

OCTOBER 25, 2022

In today’s podcast episode, I run through the basics and fundamentals of how blogging works to grow your business — and how to start blogging from scratch. Never treat blogging as a stab in the dark. Getting started is half the battle — and more content does equal more leads! However, you need a strategy, preferably backed by SEO, to see your blog bring in leads and revenue.

Blog 98

Blog Blogging Content SEO 98

Grammarly

OCTOBER 26, 2022

Email etiquette can seem mysterious, and that includes the cc and bcc functions you’ll find at the top of a new email message. You might have questions like these: Where did cc come from? What does cc mean in email? How should I use cc ? In this explainer, we’ll discuss email etiquette and how you properly use the cc function. We’ll show you where to find the cc function and what to do with it.

Copy 94

Copy Projects Proofreader Communication 94

Jane Friedman

OCTOBER 26, 2022

Photo by K8 on Unsplash. Today’s guest post is by Elizabeth Sims ( @ESimsAuthor ). Join her on Nov. 16 for the online class Short Story Writing for Publication. 1. Short stories force you to practice economy of language as well as of plot material. Let’s see, the limit for the contest I want to enter is 2,500 words. How can I write my scenes with maximum impact and minimal words?

Writing 94

Writing Publisher Publishing Publishing 94

Jasper

OCTOBER 28, 2022

Excited to work on your first book? Speed up your writing process by using Jasper AI. Let’s first look at how long it takes to write your first book using AI.

IT 98

IT Writing 98

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

ContentWriters

OCTOBER 26, 2022

There are several ways to approach a content marketing strategy. Some approaches will generate qualified leads for your business. Others will increase audience engagement. And some will fail to produce any results, no matter how hard you try. No matter which strategy route your team chooses, it’s important to work smarter — not harder. That’s why refreshing old content has become a common and effective tactic for content marketing teams.

IT 90

IT Content Engineering Content Marketing 90

Article Writing

OCTOBER 26, 2022

Knowing the difference between B2C and B2B copywriting and how to use each effectively will make all the difference in how you write and market your content. Below, learn about each type of copywriting and how you can use different methods to create copy that converts for your website. B2C Copywriting Definition. B2C stands for Business to Consumer.

Copywriter 89

Copywriter Copywriting Persuasion Brand Awareness 89

The Write Life

OCTOBER 24, 2022

Firstly – let’s crack the code of what web copywriting is…. Web copywriting is any text that is written with the purpose of advertising and marketing on the internet. You are trying to sell something with your words, and sometimes this is referred to as “sales copy.” Can anyone be a copywriter? Absolutely. It’s a great way of making an extra income, and it’s super easy to get the hang of (once you understand the art of it).

Copywriter 88

Copywriter Copywriting Writing Sales Copy 88

Jasper

OCTOBER 28, 2022

Content analysis tools can help both new and experienced marketers. Here are 8 top tools for analyzing content quality and performance, and boosting your ROI.

Content 98

Content Marketing 98

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Content Marketing Institute

OCTOBER 25, 2022

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work.

Management 89

Management Content Brand Media 89

Smart Blogger

OCTOBER 25, 2022

Can affiliate email marketing make you money while you sleep? Yes, and how does a mind-blowing ROI of $36 for every $1 spent sound? Pretty incredible! And in this post, we’ll show you how to get your slice of the extremely lucrative affiliate marketing pie. Here’s what you’ll learn: What to do before, during, and after launching an affiliate email marketing campaign.

Marketing 85

Marketing Government Promotion Content Creator 85

Blog Tyrant

OCTOBER 26, 2022

Are you looking for the best payment plugin for your WordPress blog? Check out our review of WP Simple Pay to find out if it's the best Stripe payments plugin. The post WP Simple Pay Review for Bloggers: The Best Payment Plugin? appeared first on Blog Tyrant.

Blogger 74

Blogger Blog Blogging IT 74

Jasper

OCTOBER 28, 2022

A social media calendar ensures you stay consistent and helps you grow your social presence. Here’s how you can create a calendar and social content quickly!

Social Media 98

Social Media Media Content 98

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment