Sat.Sep 19, 2020 - Fri.Sep 25, 2020

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Your Handy Guide to Choosing a Freelance Career

Freelance Magic

Today, I’m handing over the blog to Erika Rykun who has written a great guide to choosing a freelance career. If you’re on the fence or aren’t sure what’s involved, this will definitely help… . Traditional forms of works are becoming less popular every year while the freelance economy is growing day by day. The increasing demand for freelance experts can be seen in the number of open positions and the success of global freelance platforms.

Freelance 130
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The Ubersuggest Chrome Extension: The Ultimate Link Build Tool

Neil Patel

Over the next few months, you are going to see a lot of updates in Ubersuggest , including new features. But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension. If you haven’t installed it, make sure you go and do so now …. No more Neil’s face. The biggest complaint we got about the extension was “my face” being in the search results.

Agency 145
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User-Generated Content: Let Your Fans Do Content Creation Work for You

Content Marketing Institute

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading → The post User-Generated Content: Let Your Fans Do Content Creation Work for You appeared first on Content Marketing Institute.

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How to Turn One Piece of Content into Multiple for SEO

Moz

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective.

SEO 85
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Tips to Come Up with a Brandable Domain Name for Your Blog

Neal Schaffer

One of the most important success factors of many popular blogs is their domain name. The reason is that we create blogs for humans not search engines. The more you make it easy for your readers to retain your domain name, the more they can easily find their way to your website. Your blog’s domain name can […] 10 Tips to Come Up with a Brandable Domain Name for Your Blog appeared first on NealSchaffer.

Blog 52
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How Google Local Guides Improve Visibility

Neil Patel

As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides.

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Search Intent and SEO: A Quick Guide

Moz

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency ( Brainlabs ), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match.

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4 Ways to Reduce the Carbon Footprint of Your WordPress Blog

ThemeIsle

Changing the energy demands of your blog is the most efficient way to bring down the carbon impact of the web. Better yet, these changes are going to make your site a lot faster too. Who can resist a little speed bump? I have collected four methods which will make you a sustainable blogger in no time at all. The post 4 Ways to Reduce the Carbon Footprint of Your WordPress Blog appeared first on Themeisle Blog.

Blog 52
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The Best Blogging Platforms (In-Depth Review)

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do.

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How to Optimize Your Site for Google Carousel Results

Content Marketing Institute

Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels. Continue reading → The post How to Optimize Your Site for Google Carousel Results appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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10 Tips to Come Up with a Brandable Domain Name for Your Blog

Neal Schaffer

One of the most important success factors of many popular blogs is their domain name. The reason is that we create blogs for humans not search engines. The more you make it easy for your readers to retain your domain name, the more they can easily find their way to your website. Your blog’s domain name can be anything from A to Z and 0 to 9 but it’s important we be able to give our business a name that’s catchy and attractive.

Blog 52
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How to Set Up a Custom Email Address With Office 365

ThemeIsle

If you’re running a business, setting up a custom email address is key. A professional email can boost your credibility and make you look more legitimate. It can also strengthen your brand and improve efficiency among your team members, especially if you use tools such as Office 365. We’ll show you how to set up Office 365 with a custom email address in three steps.

Brand 52
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Best Business Credit Cards

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash.

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2020 B2C Content Marketer of Year Finalists Empower Audiences

Content Marketing Institute

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists. Continue reading → The post 2020 B2C Content Marketer of Year Finalists Empower Audiences appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Accessible Machine Learning for SEOs — Whiteboard Friday

Moz

Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.

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How to Decide Where to Spend Your Blogging Time

ProBlogger

The post How to Decide Where to Spend Your Blogging Time appeared first on ProBlogger. This post is based on episode 65 of the ProBlogger podcast. A lot of people ask me how I manage to fit everything in – blogging, social media, speaking appearances, product development, family life, and so on. Well, the truth is I don’t get to do everything I’d like to.

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The 8 Best CRO Companies of 2020

Neil Patel

Imagine this…. Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO].

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Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]

Content Marketing Institute

This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist. Continue reading → The post Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap] appeared first on Content Marketing Institute.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Social Media Marketing Consulting

Neil Patel

Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around.

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The 6 Best Local SEO Companies of 2020

Neil Patel

Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense.

SEO 130
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How To Build A Chatbot For E-commerce

Neil Patel

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users.

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How To Use Google Autocomplete for SEO

Neil Patel

When you type in a keyword into the search box, you know how you get a list of keyword predictions? This is called Google Autocomplete. Its purpose is to save users time. In fact, according to Google, it lowers typing time by 25%. There’s no doubt that this feature makes our lives easier, especially when using Google Search on mobile devices. Google Autocomplete is often overlooked by digital marketers, so taking the time to understand it can give you an edge over your competition.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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The 10 Best Adwords Companies of 2020

Neil Patel

Research shows Google Ads produces 3.5 billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. If you’re in this position, it’s probably best to outsource your AdWords management.

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Email Marketing Consulting

Neil Patel

A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses.

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Facebook Advertising Consulting

Neil Patel

Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people. But is it actually worthwhile to use Facebook? Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers.

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Conversion Rate Optimization Consulting

Neil Patel

Are you currently running an online business? Do you think you can sell more of your products applying the same actions? Because that’s exactly what Conversion Optimization does for you. You’re using the same ads, landing/sales pages, and funnels but they just convert more. That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Choose The Right Ecommerce Agency

Neil Patel

As an industry, ecommerce is expected to grow at a minimum of 6.3 percent per year. According to Statista , user penetration will be 82.2 percent by 2024, up from 77.3 percent in 2020. The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth.

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The 5 Best Facebook Ad Companies of 2020

Neil Patel

2.6 billion. That’s the total number of people on Facebook today. This also means you get direct access to 2.6 billion people on a single platform. So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals.

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Best Domain Registrar

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best domain registrars are affordable, easy to use, and secure. But with thousands of options to choose from, analysis paralysis takes over. From privacy and security to configuration and DNS management, it’s understandable to feel confused or unsure.

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Best ERP Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Historically, ERP (enterprise resource planning) software was used by large corporations and multinational organizations for managing their entire operation from a single platform. But now these solutions are more accessible than ever before.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha