Sat.Oct 23, 2021 - Fri.Oct 29, 2021

article thumbnail

How to Do Quarterly SEO Planning for 3x the Results

Neil Patel

Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?

SEO 145
article thumbnail

5 Easy Places To Curate Content for Social Media

Content Marketing Institute

You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading → The post 5 Easy Places To Curate Content for Social Media appeared first on Content Marketing Institute.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Real and Perceived Scarcity as a Marketing Strategy

David Meerman Scott

I’ve noticed that more organizations are using scarcity as a marketing strategy. Some examples: Apple announces the new iPhone 13 models to much hoopla, but you must wait to get one; clothing companies announce limited edition product drops and invite customers to join a wait list; hot restaurants limit the number of reservations that can be booked in advance.

article thumbnail

How to Get More Engagement on Your Social Media Posts

Spectrum Net Designs

How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. […]. The post How to Get More Engagement on Your Social Media Posts appeared first on Spectrum Net Designs.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

10 Sales Tools for Boosting Results, Efficiency, and More

Neil Patel

Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. Let’s get started! 1. HubSpot. Are you seeking a sales platform to handle all the needs of your sales process?

Sales 131
article thumbnail

Why the Future of Demand Gen Lies in Self-Service Content Experiences

Content Marketing Institute

B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading → The post Why the Future of Demand Gen Lies in Self-Service Content Experiences appeared first on Content Marketing Institute.

Content 135

More Trending

article thumbnail

How to Avoid Becoming a Single-Minded Blogger

ProBlogger

The post How to Avoid Becoming a Single-Minded Blogger appeared first on ProBlogger. Photo by Samuel Berner on Unsplash. One of the most common ways that I see a blog ‘go under’ is when the blogger gets distracted from the overall task of blogging by one single aspect of blogging. Here’s the thing – for a blog to become successful you can’t just work on one aspect of it – there are many tasks to work on as it grows.

Blogger 33
article thumbnail

Behind the Scenes: How I Set Up My 2022 Planner

Ashleyn Writes

If you are *also* a little bit nosy about how other people plan—I think you’re going to like this one! Back by popular request, I’m taking you behind the scenes and showing you exactly how I set up my 2022 planner,— crazyyy that we’re already talking about that!! I started using the Full Focus Planner in Q3 of 2020. At this point in time, I’ve been using this planner for about a year, but my hope is, no matter what kind of planner you use, that you walk away with tips to

article thumbnail

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

Content Marketing Institute

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading → The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute.

Audience 134
article thumbnail

Deleting 'and' at the beginning of sentences

Grammar Underground

Any discussion about starting sentences with “and” should begin by emphasizing that there’s no rule against doing so. A lot of people will tell you there is, but they’re misinformed. You can start a sentence with any conjunction including "and," “but,” and “so,” provided it makes sense. I start lots of sentences with the word “and.” It’s how I think.

article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

How to Avoid Becoming a Single-Minded Blogger

ProBlogger

The post How to Avoid Becoming a Single-Minded Blogger appeared first on ProBlogger. Photo by Samuel Berner on Unsplash. One of the most common ways that I see a blog ‘go under’ is when the blogger gets distracted from the overall task of blogging by one single aspect of blogging. Here’s the thing – for a blog to become successful you can’t just work on one aspect of it – there are many tasks to work on as it grows.

Blogger 32
article thumbnail

Every publishing strategy should start with Amazon and Ingram

The Idea Logical Company

Having been out of the day-to-day of book publishing for a few years now, and — like most people — cut off from most routine commercial conversations in the nearly two years of the pandemic, I took a look at some recent opportunities I encountered online to catch up with today’s book biz realities through conferences or seminars to see how they might update me.

Publisher 130
article thumbnail

How’d You Make That Flipping Awesome Content for HBO?

Content Marketing Institute

What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience's engaged even when their favorite programming ends. Continue reading → The post How’d You Make That Flipping Awesome Content for HBO?

Content 128
article thumbnail

How To Set Up a Publishing Process That Gets Content Into the Game

Content Marketing Institute

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading → The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute.

Publisher 119
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

How to Avoid Becoming a Single-Minded Blogger

ProBlogger

The post How to Avoid Becoming a Single-Minded Blogger appeared first on ProBlogger. Photo by Samuel Berner on Unsplash. One of the most common ways that I see a blog ‘go under’ is when the blogger gets distracted from the overall task of blogging by one single aspect of blogging. Here’s the thing – for a blog to become successful you can’t just work on one aspect of it – there are many tasks to work on as it grows.

Blogger 32