Sat.Sep 29, 2018 - Fri.Oct 05, 2018

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry.

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Blogger vs WordPress: Key Differences, Plus Which Is Best for You

ThemeIsle

It’s never too late to get into blogging, and starting up a blog is now easier than it’s ever been. The most pertinent decision initially is to pick a platform to build it with – which often means choosing between Blogger vs WordPress. Blogger is a simple service that enables you to create a blog. The post Blogger vs WordPress: Key Differences, Plus Which Is Best for You appeared first on ThemeIsle Blog.

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207: Finding a New Creative Path With Food with Sonja Overhiser

Jeff Goins

Food 100
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5 Blogging Lessons You Can Learn from a Small Country Town

ProBlogger

The post 5 Blogging Lessons You Can Learn from a Small Country Town appeared first on ProBlogger. Looking for the fast lane to blogging success? Want to join the upper echelons of blogging stardom at the top end of town, and be dazzled by the bright lights of the big city? If you’re exhausted from chasing all the shiny things and trying to keep up with the Kardashians, I’d like you to consider getting out of the blogging rat race for a while.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Instagram Stickers That Can Make Your Stories Even Better

Content Marketing Institute

When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach. Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers.

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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR.

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263: How Mim Blogged Vulnerably to Grow a Six-Figure Blog

ProBlogger

The post 263: How Mim Blogged Vulnerably to Grow a Six-Figure Blog appeared first on ProBlogger. How One Blogger’s Vulnerability Resulted in Growing Her Blog. In this episode of our Blogging Breakthroughs series we feature Mim Jenkinson and her blog Love From Mim. Mim started blogging for one reason, but ended up blogging for a different reason altogether.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

? ?. Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium.

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Is Your Corporate Culture Conducive to Content Success?

Content Marketing Institute

? ? One of the most pervasive themes at this year’s Content Marketing World was the need for big changes in our industry. Digital marketing is always evolving, so it’s no surprise the 3,700 marketers in attendance would want to focus on the latest adjustments they should be making to their content strategies and tactics. But one change featured prominently had little to do with upgrading to new techniques, sophisticated tools and technologies , or measuring and monetizing content’s impact.

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If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Content Marketing Institute

Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by Survey Monkey: Three-fourths of adults say content with data is more trustworthy than content without. (Interestingly, 5% say data-backed content is less trustworthy.).

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!