Content Marketing Institute
AUGUST 16, 2018
Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.
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ProBlogger
AUGUST 13, 2018
The post 256: How One Blogger Landed a Book Deal That Launched Her Career appeared first on ProBlogger. How a Book Deal Launched the Career of a Blogger. We’re kicking off our Blogging Breakthroughs series, where a variety of bloggers share their stories of breakthroughs they’ve experienced over the years with their blogs. We received submissions from numerous bloggers.
Content Marketing Institute
AUGUST 17, 2018
Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When you imagine the future of work, what comes to mind? Does your futuristic workspace include printers? Does it even use paper? If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
AUGUST 16, 2018
The post Top Tips for a Clean and Healthy Blog Email List appeared first on ProBlogger. At ProBlogger, we talk a lot about the value and importance of using an email strategy to drive traffic to, and make money from, your blog. But if you don’t keep your email subscriber list clean, it can negatively affect your blogging business. By a clean list, I mean making sure your subscriber database is legal, accurate and engaged.
Content Marketing Institute
AUGUST 13, 2018
“ You keep using that word. I do not think it means what you think it means. ” – Inigo Montoya, The Princess Bride. For marketers, “that” word is engagement. And we use it a lot. We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys.
Content Marketing Institute
AUGUST 14, 2018
If you could pick one thing in content marketing you want to go away today, what would it be? What about the one thing you expect to be going strong in 12 months? That’s what we asked Content Marketing World presenters. Not surprisingly, they had a lot to say. Their responses are diverse and sometimes conflicting. Chatbots, webinars, livestreaming, GIFs, influencers, ROI, and many other topics are on the list.
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