Susan Greene

MARCH 6, 2021

I was recently interviewed by Starter Story , an online magazine that seeks to encourage entrepreneurs by introducing them to successful business owners. Susan Greene is a professional copywriter located in Orlando, Florida. Read her story here. Presented as Founder Case Studies, the write-ups follow the entrepreneurial journey of a business owner, covering everything from why they started their venture to what they see in their future, and everything in between.

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Neil Patel

MARCH 12, 2021

Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure.

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Content Marketing Institute

MARCH 8, 2021

Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples. Continue reading → The post Look This Way: 9 Visual Content Options to Consider appeared first on Content Marketing Institute.

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The Idea Logical Company

MARCH 9, 2021

There’s quite a bit of publishing about publishing going on in the next few weeks. British academic John B. Thompson has written a solid scholarly history of book publishing in the past quarter century or so called “Book Wars” that will publish next month, focused on the arrival of ebooks and how publishers and the distribution system have been changed by that opportunity.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neal Schaffer

MARCH 9, 2021

If you have a lot of things to say, it’s easy to consider writing a blog. After all, blogs are the Internet’s way of letting ordinary people publish their thoughts. All you really need is Internet access and a few tools. But have you thought about the financial aspect of blogging? We bloggers spend a lot of time on our work, and not everything required is free.

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Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month.

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Moz

MARCH 7, 2021

Posted by M.Cole Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team's goals is to make sure you’re getting the most out of your Moz Pro data. Most of the time, that will involve providing insight within the tool.

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ThemeIsle

MARCH 9, 2021

Gmail has been dominating the email market thanks to its intuitive interface, near unlimited storage, and a wide range of free productivity tools. However, there are some serious concerns about how Google uses your emails and not everyone loves the Gmail interface, which is why you might want to explore some Gmail alternatives. The post 6 Best Gmail Alternatives in 2023 (All Are Free) appeared first on Themeisle Blog.

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Neil Patel

MARCH 10, 2021

Team building is the most important investment a company can make , according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything else, team building has gone virtual. The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees.

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Content Marketing Institute

MARCH 9, 2021

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Moz

MARCH 8, 2021

Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts.

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ThemeIsle

MARCH 11, 2021

When you create content for your website, you have many options to tackle. It depends on your niche, on what topics you want to talk about, and on your time. You can go with either long-form content or short-form content, or simply both, as per circumstance. The post What Is Long-Form Content and How to Create It Effectively in 2023 appeared first on Themeisle Blog.

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Neil Patel

MARCH 12, 2021

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes.

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Content Marketing Institute

MARCH 10, 2021

More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading → The post Conversions Attract Attention of More Tech Marketers [New Research] appeared first on Content Marketing Institute.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly.

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iWebContent

MARCH 10, 2021

When you manage your business, the content writing you include on your website has a high value because it’s how you communicate with your audience. It’s how potential customers learn about the services or products you offer and how they can benefit. The format and layout of your services pages are just as important because they determine how easy it is for potential customers to find specific information.

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Neil Patel

MARCH 7, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere? That’s Shopify in a nutshell. But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. Gone are the days when you had to figure out how to start an ecommerce site from scratch.

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Content Marketing Institute

MARCH 11, 2021

Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading → The post 7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye appeared first on Content Marketing Institute.

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Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Grammar Underground

MARCH 8, 2021

How do you know if "majority" takes a singular verb like "is" or a plural verb like "are"? The post A Majority Is or a Majority Are? first appeared on Grammar Underground with June Casagrande.

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ProBlogger

MARCH 11, 2021

The post 11 Quick Tips for Writing Compelling Blog Posts appeared first on ProBlogger. This post is based on episode 078 of the ProBlogger podcast. Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also including links to further reading.

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Neil Patel

MARCH 6, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. For reliable hosting that focuses on speed, A2 Hosting provides plenty of options to get your site up and running. If you’re familiar with SEO and the ranking factors Google uses to decide where your site shows up in search results, you know speed is one major factor in securing higher rankings and increasing traffic and revenue.

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Nick Ursborne

MARCH 12, 2021

It doesn’t have to be a big, dramatic story. It can be something simple. Like how my wife cried when she walked to the local corner store to buy chips, but realized she didn’t have a mask with her. So she couldn’t go in. Her tears weren’t about the chips. We know that. Her tears were about the relentless grind of living through a pandemic, where something as simple as buying chips is sometimes out of reach.

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Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Grammar Underground

MARCH 8, 2021

We modern English speakers don’t use “bate” as a verb. So it’s logical to assume the term is “baited breath.” But in fact, “bated” derives from the verb “abated,” and “bated breath” gets credited to Shakespeare’s “Merchant of Venice”: “Or shall I bend low and in a bondsman’s key, with bated breath and whisp’ring humbleness, say this …” So to wait with bated breath means you’re holding your breath, literally or figuratively, in anticipation.

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Moz

MARCH 9, 2021

Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do.

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Neil Patel

MARCH 12, 2021

How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.

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ProBlogger

MARCH 11, 2021

The post 11 Quick Tips for Writing Compelling Blog Posts appeared first on ProBlogger. This post is based on episode 78 of the ProBlogger podcast. The dictionary defines “compelling” as “demanding attention or interest”. Imagine if people thought your blog was compelling. Imagine if they read one of your posts and then immediately subscribed because they didn’t want to risk missing any more of them?

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just Google ads. According to Statista, Bing has 1.03 billion unique global visitors per month. In addition, 38 percent of Bing users had an annual income of $100,000 or more. Not only is the search engine installed in billions of devices, but the platform is also appealing to a significant number of high-income earners.

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Neil Patel

MARCH 9, 2021

The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. The best and brightest aren’t just focused on volume; they want to sell to the best possible prospects. Today, we’re taking a page out of their book and focusing on the quality of leads.

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Neil Patel

MARCH 11, 2021

If you’re using Discord, chances are you’ve heard of Discord bots. These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them.

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Neil Patel

MARCH 11, 2021

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. And ticket sales alone probably won’t cover all your costs. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer.

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Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment