Sat.Jan 23, 2021 - Fri.Jan 29, 2021

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5 Underused Video Ideas to Generate Leads

Content Marketing Institute

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.

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Content Marketing in 2021 and Beyond

Neil Patel

Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face.

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The Artist’s Life: Interview with Elida Field

Jeff Goins

On The Portfolio Life this week, I’m talking to Elida Field, a professional artist whose work has been featured in the White House and on magazine covers. She’s currently working on her first book, Nobody Dies in Art Class. To learn more about her work, check out www.elidaart.com What we’re talking about: How reaching out to other artists and influencers can help you grow.

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Remembering Jim Haynes, the man with more friends than anybody else

The Idea Logical Company

I met Jim Haynes at the first Frankfurt Book Fair I attended, in 1976. I would see him every year when I went back to Frankfurt and any other time I was in Paris, where Jim lived. I think I was one of his ten or fifteen thousand closest friends. Jim’s recent passing in his late 80s has been memorialized by The Guardian , the Times (London), the Scotsman , and the BBC , among others.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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4 Questions to Help Vet Your Content Ideas

Content Marketing Institute

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading → The post 4 Questions to Help Vet Your Content Ideas appeared first on Content Marketing Institute.

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How to Create the Best Responsive Search Ads

Neil Patel

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. This process could take months to show real results and, even then, you may not get the information you were seeking.

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15 Best Blog Writing Services to Consider

Neal Schaffer

Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re […] 15 Best Blog Writing Services to Consider appeared first on NealSchaffer.

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B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]

Content Marketing Institute

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading → The post B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research] appeared first on Content Marketing Institute.

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How to Create a LinkedIn Newsletter (and Why They Matter)

Neil Patel

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand. One way to do that is by creating a LinkedIn newsletter. What Is a LinkedIn Newsletter? What exactly is a LinkedIn newsletter?

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How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Moz

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing , our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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“Alumnus”, “Alumni”, “Alumna”, “Alumnae”: What's the Difference?

Words Matter by Wix

A , classic scene in the Monty Python movie, The Life of Brian , asks the question: “What have the Romans ever done for us?” While the Romans are long gone, their influence remains strong in the English language with its many Latin loanwords, including alumnus. The Romans originally used the word alumnus to mean “foster child”. It eventually evolved to also mean “pupil”.

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How a Content Approval Process Went From 9 Days to a Few Hours

Content Marketing Institute

Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. That wasn’t the case for Nativo and Hewlett Packard Enterprises. Continue reading → The post How a Content Approval Process Went From 9 Days to a Few Hours appeared first on Content Marketing Institute.

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10 Tips for Etsy SEO

Neil Patel

With a reported 3.68 million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy.

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Study Confirms Moz Has the Largest Link Data Set

Moz

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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15 Best Blog Writing Services to Consider

Neal Schaffer

Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re like most bloggers, the main reason your blog exists is that you love to write.

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Brands Give COVID-19 Vaccine a Shot in the Arm

Content Marketing Institute

A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend. Continue reading → The post Brands Give COVID-19 Vaccine a Shot in the Arm appeared first on Content Marketing Institute.

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5 SEO Tips For Bonanza E-Commerce Sellers

Neil Patel

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO.

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The Anatomy of the Perfect Pitch Email

Moz

Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Customer Purchase Journey Mapping

Contentwriting

Customer Purchase Journey and Mapping in Digital Analytics In online marketing, customer purchase journey and mapping is an essential part of this online journey. The purchase funnel comprises of different stages. Like, Acquisition, Behavior, and conversion. Acquisition is what building awareness about your product or service and making the prospect interested in your product or service Behavior, as to how.

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Bring and Take

Grammar Underground

Do you bring a friend to the movies or do you take a friend to the movies? The answer isn't always clear. The post Bring and Take first appeared on Grammar Underground with June Casagrande.

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A Marketer’s Guide to Discord

Neil Patel

You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord has evolved considerably since its official 2015 launch. Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists.

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11 Things You Can Learn about Blogging from Thomas Edison

ProBlogger

The post 11 Things You Can Learn about Blogging from Thomas Edison appeared first on ProBlogger. This post is based on episode 252 of the ProBlogger podcast. Thomas Edison. Inventor of the light bulb, the phonograph and the motion picture camera. But not the blog. That being said, a lot of Edison’s ideas on inventing can also apply to blogging.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Moz

Posted by MiriamEllis. Image credit: Sharon Mollerus. A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says.

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There's a lot of students or there are a lot of students?

Grammar Underground

What do you think of the sentence “There’s multiple opportunities for youngsters”? How about “There’s many people who wish to travel”? How about “There’s a lot of students who wish to travel”? If you’re like most English speakers, you’re fine with it. Chances are, you use these forms yourself. Nothing wrong with that. But if you’re like me or reader Elaine in Long Beach, you’re not a fan.

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What is Passage Indexing & What Does it Mean for SEO?

Neil Patel

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions. What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors?

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How to Host a Website

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Everything is ready. You’ve decided your niche, thought of blog topics—perhaps even developed it—and have started optimizing the content you plan publishing to drive organic traffic. You have elaborate plans for your website and strategies for putting them into effect.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Start an Online Store

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you planning to launch an online store? Your timing couldn’t be better. The ongoing pandemic has caused online shopping to soar , with most people staying home. But that doesn’t take away the challenges involved in launching an online store, especially if you don’t have any ecommerce experience.

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How to Create the Perfect Business Listing

Neil Patel

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. The Importance of Business Listings. How often do you see a business listing pop up on Google with minimal information, no images, and few reviews?

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5 Unique Marketing Features of Vimeo

Neil Patel

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness

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Best Data Analysis Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The thing about data is it helps you make better business decisions. But without analyzing it, you won’t really understand what needs to be done. Everyone has questions when it comes to choosing data analysis software. Why are there so many data analytics tools?

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha