Kayleigh Moore
SEPTEMBER 10, 2021
There’s a lot of writing out there in the world, but the stuff that stands out in our modern, noisy world seems to follow one approach: It takes a stance. It puts a stake in the ground and says, “This is what I think and believe to be true. Here’s why.” Why does it stand out? Because expressing an opinion (especially online) entails a certain level of risk.
Neil Patel
SEPTEMBER 6, 2021
Consumer marketplaces are essential to connecting businesses with consumers looking for services. However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.
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Content Marketing Institute
SEPTEMBER 8, 2021
Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute.
David Meerman Scott
SEPTEMBER 9, 2021
Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Moz
SEPTEMBER 6, 2021
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
Neil Patel
SEPTEMBER 10, 2021
Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Grammar Underground
SEPTEMBER 7, 2021
Some dictionaries say an acronym is a specific type of abbreviation that's pronounced as a word, like NAFTA, not a set of individually pronounced letters, like FBI. But not all dictionaries agree. The post Is an Acronym Different From an Abbreviation? first appeared on Grammar Underground with June Casagrande.
Moz
SEPTEMBER 10, 2021
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
Neil Patel
SEPTEMBER 9, 2021
TikTok is absolutely huge right now—and will be long into the future. It has almost 100 million monthly active users in the U.S. alone, and is one of the most downloaded apps on the App Store , topping giants like YouTube, Instagram, and WhatsApp. Why has it become so popular? TikTok has boomed due to the potential for anyone to become an influencer on its platform.
Content Marketing Institute
SEPTEMBER 10, 2021
Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading → The post 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Grammar Underground
SEPTEMBER 7, 2021
Here's a sentence from an article I was editing while back: "What's more — aside from a specialized curriculum — private schools are notoriously known for their smaller classrooms.". It's the kind of sentence that might not command much attention from the reader. It gets the job done, sort of. But upon closer inspection, it's a train wreck. The sentence starts with "What's more.
Moz
SEPTEMBER 8, 2021
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
Neil Patel
SEPTEMBER 10, 2021
Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is notoriously challenging.
Content Marketing Institute
SEPTEMBER 9, 2021
The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers. Continue reading → The post 28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ProBlogger
SEPTEMBER 9, 2021
The post Tips To Help Your Blog Stay ‘On Topic’ appeared first on ProBlogger. Photo by Regis F on Unsplash. Updated post first published Jun 18, 2008. Letting Your Blog Go #2. One way that I see some bloggers ‘ letting their blog go ‘ is to become distracted and move off topic more and more. When I asked readers why they unsubscribed from a blog’s RSS feed they told me that the forth highest reason was when blogs change focus or go off topic.
Moz
SEPTEMBER 7, 2021
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
Neil Patel
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.
iWriter
SEPTEMBER 7, 2021
Branding is half the battle with any business that you run. With quality written content you can leave your mark. However, if writing isn’t your strong suit or area of focus, the best thing to do is to hire a writing service. These professionals provide well-researched, quality written content, on deadlines and to your liking. So what exactly are these services, and how can they fit into your equation?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
SEPTEMBER 9, 2021
The post Tips To Help Your Blog Stay ‘On Topic’ appeared first on ProBlogger. Photo by Regis F on Unsplash. First published Jun 18, 2008. One way that I see some bloggers ‘ letting their blog go ‘ is to become distracted and move off topic more and more. When I asked readers why they unsubscribed from a blog’s RSS feed they told me that the forth highest reason was when blogs change focus or go off topic.
ProBlogger
SEPTEMBER 9, 2021
The post Tips To Help Your Blog Stay ‘On Topic’ appeared first on ProBlogger. Photo by Regis F on Unsplash. Updated post first published Jun 18, 2008. Letting Your Blog Go #2. One way that I see some bloggers ‘ letting their blog go ‘ is to become distracted and move off topic more and more. When I asked readers why they unsubscribed from a blog’s RSS feed they told me that the forth highest reason was when blogs change focus or go off topic.
Neil Patel
SEPTEMBER 9, 2021
From sales targets to conversion rates , chances are you track a range of valuable analytics data. After all, this data allows you to create a winning marketing strategy and grow your business. The problem? It’s not always easy to make sense of the data, especially if it’s held across a bunch of different files on your hard drive. Wouldn’t it be great if you could bring these data sources together and view, at a glance, exactly how your marketing strategies are performing?
Neil Patel
SEPTEMBER 8, 2021
If you are drowning in a sea of emails, email inbox management may be the answer. Trying another life hack may not be enough. As soon as you get to your inbox to zero, the emails keep pouring back in. To fight the chaos, AI email tools give you a leg up by acting as your personal email assistant to keep your inbox organized. Each email inbox management program has different features and benefits, so consider what you really need in an AI email tool before getting distracted by all the bells and
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
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