Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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How to Use Events to Optimize Your Facebook And Google Ads

Neil Patel

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

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16 of the Biggest Threats to Content Marketing Success

Content Marketing Institute

Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats. Continue reading → The post 16 of the Biggest Threats to Content Marketing Success appeared first on Content Marketing Institute.

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Moz

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line.

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Common Digital Marketing Mistakes That Can Hinder Your Growth

411 Writers

We all make mistakes! Digital marketing is such a minefield that even the best of us can err. The industry is continuously and rapidly changing, which creates an environment prone to blunders. To be entirely honest, digital marketing is a tricky business where success depends on many factors, such as: Understanding your brand’s marketing history. Knowing the needs of your consumers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Marketing Channels Your Business Needs To Invest In

Adam Connell

Which marketing channels should your business invest in? The answer depends on your business. In general, you should never rely on a single marketing channel. Omnichannel marketing is critical if you want your business to flourish. In this article, I’ll talk you through some of the most effective marketing channels for your business. But it’s.

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6 Proven Tips for Successful Facebook Videos

Content Marketing Institute

Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020. Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute.

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5 Best Mass Email Senders for Bulk Email Blasts

ThemeIsle

Email is one of the most effective marketing channels for large businesses nowadays. However, mass email senders that deliver optimal results at affordable prices can be challenging to find. We’ve compiled a list of five of the best mass email senders for bulk email blasts. The post 5 Best Mass Email Senders for Bulk Email Blasts appeared first on Themeisle Blog.

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7 Amazing Benefits of Content Marketing

Pronto Marketing

The Internet has democratized marketing, leveling the playing field for many small businesses with limited resources. The Benefits of Content Marketing are not just for the big guys with enormous budgets. Anyone with something interesting to say and the time and resources to publish regularly can benefit immensely from the inbound marketing style , which is currently the core of most strategies. .

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Content + Technology: 4 Things to Learn as You Move Into 2021

Content Marketing Institute

Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020. Continue reading → The post Content + Technology: 4 Things to Learn as You Move Into 2021 appeared first on Content Marketing Institute.

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15 Ways to Keep Readers on Your Blog

ProBlogger

The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger. This blog post is based on episode 35 of the ProBlogger podcast. With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and keep it for as long as possible. But how exactly do you do that? Well, here are 15 ways to keep readers on your blog that you might want to try. 1.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The 5 Best PPC Companies of 2020

Neil Patel

Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time.

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Fifteen Years Is a Long Time in SEO

Moz

Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but

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How to Create an FAQ Page Optimized for Search

Content Marketing Institute

Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading → The post How to Create an FAQ Page Optimized for Search appeared first on Content Marketing Institute.

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Should You Add More to Scale Your Content Strategy? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more. Continue reading → The post Should You Add More to Scale Your Content Strategy? [The Weekly Wrap] appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.