Sat.Dec 18, 2021 - Fri.Dec 24, 2021

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A Marketer’s Guide to the Metaverse

Neil Patel

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.

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5 Reminders About Creativity From The Beatles: Get Back

Content Marketing Institute

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading → The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute.

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19 Quickest Ways How to Get 60.2% More Traffic to Your Blog

Neal Schaffer

Do you want more traffic to your blog? For many of us, getting more eyeballs is a major goal. After all, writing is hard work, and it’s always great to have those efforts pay off in a big way. I have increased traffic to my blog by 60.2% for the period January 1 to November 30 of this year compared to the previous year. Let me share with you the steps I took to do this so that you can increase your blog traffic too. 60.2% might not seem like a big number, but when you already have a lot…. 19 Qui

Blog 52
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Choosing Your Blogging Platform

Top Content Consulting

So you want to blog don’t know where to start? This article will help you choose your blogging platform. There are many platforms out there, and each one has its benefits and drawbacks. This article should help you decide which platform will best serve your needs. Choosing your blogging platform can be one of the most crucial decisions you make in your entire blogging career.

Blog 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Create Inclusive Content for Everyone

Neil Patel

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive and exclusive words and phrases have become so baked into our language that many of us don’t realize when we use them or the harm they cause. In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way.

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10 Content Marketing Articles Readers (Like You) Loved This Year

Content Marketing Institute

If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.

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Choosing A Profitable Blog Topic

Top Content Consulting

Choosing a profitable blog topic is not an easy task. Factors need to be considered, such as your audience, how much you know about the subject, how competitive your topic area is. As long as you follow the factors discussed below and have a well-thought-out plan for your blog, choosing a profitable blog topic becomes a lot easier. Some guidelines can help you decide which topics to write about, but it’s important to remember that every blogger has different strengths and weaknesses.

Blog 52
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Why Choose WordPress Over Other CMS Platforms?

Spectrum Net Designs

Why Choose WordPress Over Other CMS Platforms? Beginning out, WordPress was a well-known blogging platform. Now, not only used for blogging, it is a great content management system (CMS) to consider for your business website. There are other free and paid CMS options out there, but WordPress solutions can help improve your user’s online experience […].

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4 User-Generated Content Ideas (and Tools To Check If They Work)

Content Marketing Institute

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute.

Content 143
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Garden-path sentences, zegumas and syllepses

Grammar Underground

A sign in front of a restaurant reads: “Today’s special. So’s tomorrow.” Not the best way to tempt hungry passersby, but an excellent way to catch the attention of language buffs like Grammar Girl Mignon Fogarty, who asked on Twitter : “Is there a linguistic term for a play on words like this?”. I didn’t know a language term to describe that (presumably hypothetical) restaurant sign, either.

Concept 40
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Your Big Decisions May Require The Rocking Chair Test

David Meerman Scott

As we move from 2021 into 2022, many people are contemplating a life change or a major business project. Perhaps you are considering a career transition such as going freelance or starting your own company. Maybe you’re weighing a personal decision such as moving from the city to the countryside. Or you might be considering writing a book or starting a podcast.

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How to Hire Freelance Graphic Designer on a Budget? It’s Not as Hard as You Think

Digifloat

According to Upwork, 10 million people are considering freelancing after the COVID-19 pandemic. This would be a 17% increase in the total freelance workforce compared to the 57 million people that freelanced in 2019. For employers, this is a great opportunity to prepare and build their freelance network. In the coming future, it will become harder and harder to find talented people who are willing to work full-time.

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Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series

Content Marketing Institute

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it's a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here's how to learn from – and improve on – the network's success. Continue reading → The post Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series appeared first on Content Marketing Institute.

Content 133
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'Continual' vs. 'Continuous'

Grammar Underground

'Continual' and 'continuous' are similar — but not quite the same. The post 'Continual' vs. 'Continuous' first appeared on Grammar Underground with June Casagrande.

Copy 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Comprehensive Guide to NFTs for Marketers

Neil Patel

You’ve likely heard of NFTs already. But did you know they can be used in marketing? NFTs are taking the art and technology world by storm. The Nyan Cat GIF was recently sold for $600,000, for example. What, exactly, are NFTs and why should marketers care? Is it just another buzzword? Maybe—or maybe not. Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business.

Marketing 124