Tina Dubinsky

JANUARY 30, 2018

While the exact origin of “sent to Coventry” continues to elude historians, its meaning remains steadfast. An English idiom, this phrase is not as predictable as other phrases, like “the finer things in life.” But its modern usage refers to a person ignored by society, friends, and family. I recently used the phrase for a theme.

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?”. The simple answer is high-quality content serves both audience and business. “It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso.

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ThemeIsle

JANUARY 31, 2018

The WordPress dashboard and other Admin Screens come with many built-in features, not all of them immediately obvious to a beginner. WordPress makes it so easy to start a blog or website quickly, that beginners overlook many useful features in the rush to create and publish content. In this post, let’s dig around a bit. The post 10 Handy WordPress Features to Help You Create Content (Beginner’s Guide) appeared first on Themeisle Blog.

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ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. In today’s episode, I want to introduce you to a suite of WordPress plugin tools we’ve been using on our blogs for the past six months or so that we’re really excited about. Today’s show is brought to you by two brand new courses from ProBlogger. I’ve been talking about one of them – our Ultimate Guide to starting a blog – for the past month or so.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful podcast networks like Wondery and Gimlet, and the growing legitimization of audio content as a vehicle for high-caliber performers and other creative talent, consistent audio st

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Brand Storytelling Creativity Content Marketing 109

Content Marketing Institute

JANUARY 30, 2018

Have you ever had one of those days where you wish you could start your content marketing team over? One of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire) as needed? That moment of frustration likely ended quickly because you knew firing your content team wasn’t an option and probably wasn’t the best solution.

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Content Education Content Marketing Communication 100

ProBlogger

JANUARY 30, 2018

Have you started a blog this year? Every year between Christmas and New Year our enquiries for starting a blog skyrocket. It must be something to do with New Year’s Resolutions and setting new goals. Blogs still seem to be on everyone’s mind, even though they apparently died years ago. I know it’s only the end of January, but if starting a blog was your New Year’s resolution then what are you waiting for?

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Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free.

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