Positive Writer
NOVEMBER 28, 2020
Imagination comes naturally to kids. When you’re young, life is a blank slate to fill. So we fill it with heroic stories. We act them out with our friends. And… The post Hands Down The Best Way For Writers To Use Their Imagination first appeared on Positive Writer.
Neil Patel
DECEMBER 4, 2020
Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.
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Content Marketing Institute
DECEMBER 1, 2020
Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.
Moz
DECEMBER 3, 2020
Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. ? ? ? ?. Click on the whiteboard image above to open a high resolution version in a new tab!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ThemeIsle
NOVEMBER 30, 2020
Tools like Google Analytics are essential for any website owner. However, if you’re new to tracking analytics, trying to interpret all the metrics on offer can seem overwhelming. For instance, the difference between page views vs visits can be hard to understand, as the terms sound very similar. The post Page Views vs Visits: What’s the Difference (Beginner’s Guide)?
Neil Patel
DECEMBER 3, 2020
In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
DECEMBER 3, 2020
The post Why You Should Keep Going with Your Blog appeared first on ProBlogger. This post is based on episode 89 of the ProBlogger podcast. Last week I talked about ‘starting’, and why it’s the most important thing you’ll ever do as an entrepreneur. This week I’m going to talk about the second most important thing you’ll ever do as an entrepreneur.
Moz
DECEMBER 1, 2020
Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering.
Neil Patel
DECEMBER 3, 2020
Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.
Content Marketing Institute
DECEMBER 2, 2020
Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading → The post How to Create a Performance Dashboard for Your Content Team [Tools] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Grammar Underground
NOVEMBER 30, 2020
If you’re looking for a reason to avoid using “whom,” the best one I know is illustrated in this sentence from an ESPN blog: “The game will be determined by whomever can pass better.”. That was penned by a professional wordsmith who recognized that the sentence structure called for an object. That’s why he used “whomever,” which is an object pronoun, instead of “whoever,” which is a subject pronoun.
Moz
NOVEMBER 30, 2020
Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links.
Neil Patel
DECEMBER 1, 2020
Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.
Content Marketing Institute
DECEMBER 3, 2020
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading → The post The 9 Awful Circles of Content Operations Hell appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Words Matter by Wix
DECEMBER 3, 2020
You may have heard the terms ethos, pathos and logos at some point in your life, but what do they mean, exactly? All three are techniques of rhetoric, meant to persuade others toward a particular point of view. You’ll often see them being used in political speeches, commercials, and even movies and literature. Each technique uses a different approach to appeal to the audience and solidify the argument, whether you’re establishing: the character of the speaker ( ethos ), the emotional state of th
Neil Patel
DECEMBER 1, 2020
In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain.
Neil Patel
NOVEMBER 30, 2020
Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.
Neil Patel
NOVEMBER 28, 2020
Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
DECEMBER 4, 2020
Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. This means rather than your listing appearing—and perhaps being lost—among a sea of competitors, you can showcase your entire portfolio without viewers being distracted b
Neil Patel
NOVEMBER 30, 2020
Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short of their desired goal.
Neil Patel
NOVEMBER 30, 2020
If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers. You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at first, but don’t worry.
Neil Patel
NOVEMBER 30, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Marketing Institute
DECEMBER 4, 2020
This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him. Continue reading → The post Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 2, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you a recruiter looking to streamline your hiring process? You’re hardly alone in that camp. Thankfully, there’s recruiting software that helps you do precisely that and then some. In a fast-paced recruiting environment where you need to sift through hundreds of potential applicants with differing strengths and weaknesses, your best bet is adopting an applicant tracking
Neil Patel
NOVEMBER 29, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would it be like for your business to never miss another call? Nothing scares away new business like hard-to-reach customer service or disorganized sales calls. Adopt the best call center software and you will outfit your teams with the tools they need to communicate effectively.
Neil Patel
DECEMBER 2, 2020
Building a business is thankless, difficult work. Sometimes, you just wish you had a little breathing room. Usually, business owners have an idea of how they’d like to scale and grow their business. The only problem? Capital. There’s just not enough money to drive the growth they’d like to see. It’s around this time that some businesses start to consider startup funding.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neil Patel
NOVEMBER 30, 2020
Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories. That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget.
Neil Patel
DECEMBER 2, 2020
By subscribing to Shopify’s e-commerce platform, Shopify customers can harness the platform’s shopping cart solution to sell, ship, and manage products. Founded in 2004, the e-commerce platform now reports an annual gross merchandise volume exceeding $61 billion and has over 500,00 merchants. While this number is massive, it also may be slightly daunting if you’re one in a half a million.
Neil Patel
DECEMBER 4, 2020
Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, a microsite is like a mini-website for your brand’s content.
Neil Patel
DECEMBER 2, 2020
In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend , business owners don’t want to leave money on the table.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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