Content Marketing Institute
JUNE 10, 2022
It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.
CopyBlogger
JUNE 9, 2022
Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention, Continue Reading. The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger.
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AIIP
JUNE 7, 2022
by Denise Carter As I embark on any new venture, I always like to take a little time to reflect on what brought me to this point. As infopreneurs, many of us will be familiar with the knowledge management concepts of ‘lessons learnt’ and ‘peer reviews’ for projects. And we probably apply those concepts as… Read More » The post President’s Message: New beginnings and self-reflection appeared first on AIIP Connections Blog.
David Meerman Scott
JUNE 8, 2022
Getting your organization visible on Twitter is an important way not only to reach your buyers but also to reach the mainstream media that cover your industry, because reporters and editors use Twitter for story ideas.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JUNE 6, 2022
By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.
Neal Schaffer
JUNE 9, 2022
If you want more traffic from search engines, the writing is on the wall: Speed has been a factor for ranking for your website for several years, and this is why WordPress speed optimization is something that every website running on WordPress needs to be doing on a regular basis. By speeding up our site, […] WordPress Speed Optimization: The 6 Best Ways to Speed Up Your WordPress Website appeared first on NealSchaffer.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Freelance Writing Jobs
JUNE 8, 2022
Being a freelance editor can mean different things. This can make it difficult to know where to begin if you’re just starting out or looking to get into freelance editing. . If this is you, don’t worry, we’re here to help. We’ll show you how to become a freelance editor — and we’ll cover the different types of freelance editors, where to source work , and how to grow. .
Content Marketing Institute
JUNE 7, 2022
Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration.
Neal Schaffer
JUNE 9, 2022
If you want more traffic from search engines, the writing is on the wall: Speed has been a factor for ranking for your website for several years, and this is why WordPress speed optimization is something that every website running on WordPress needs to be doing on a regular basis. By speeding up our site, we are doing ourselves a big favor. This is the way that Google sees it, in their own words: When real users have a slow experience on mobile, they’re much less likely to find what they a
Spectrum Net Designs
JUNE 7, 2022
How to write Headlines for SEO Headlines are lifelines to your readers. They grab attention, build trust, and help time-pressed consumers focus on the stories they care most about. Implementing SEO best practices are essential to growing your audience, driving traffic from search engines, and promoting your business or content. One of the key components […].
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Freelance Writing Jobs
JUNE 8, 2022
Being a freelance editor can mean different things. This can make it difficult to know where to begin if you’re just starting out or looking to get into freelance editing. . If this is you, don’t worry, we’re here to help. We’ll show you how to become a freelance editor — and we’ll cover the different types of freelance editors, where to source work , and how to grow. .
Content Marketing Institute
JUNE 9, 2022
No one wants to abandon their goals. But most people do – unless they have an accountability partner to keep them on track. Imagine the lasting connections you’d make if you could offer that service to your audience. The good news? You can. Here’s how.
iWriter
JUNE 7, 2022
You’re writing, and your creative juices are flowing. But then you get stuck. The words won’t come out right, and you’re starting to get frustrated. That’s when you know it’s time to hire a writer. There are many benefits of hiring a ghostwriter, but here are our top reasons to outsource your writing to a skilled writing agency. 1.
Honey Copy
JUNE 6, 2022
Your company cares about you. But, they care about their bottom line more. Over the past couple of years, AliExpress has laid off 624 employees, Carvana has laid off 2,500, Ford 580, Noom 500, Robinhood 300, Peloton 2,800, Nestle 474, Unilever 1,500 and QVC 1,900. The list goes on. When folks get fired, it hurts. Especially in the United States where "what you do" is so closely aligned with "who you are" that it’d be a chore to run a cheese cutter between the two.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Grammar Underground
JUNE 6, 2022
When you accidentally emphasize the wrong information in your sentence, your message can fall flat. Here's how subordinating conjunctions can put your reader's attention right where you want it. The post Upside Down Subordination first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
JUNE 8, 2022
Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it.
ProBlogger
JUNE 9, 2022
The post 5 Mistakes Bloggers are Making with Online Courses appeared first on ProBlogger. Photo by Tim Mossholder on Unsplash. By ProBlogger expert Sam Nordberg. Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1.
Shorthand Content Marketing
JUNE 9, 2022
This topic might seem like a strange one for a professional blog writer to even write about. After all, the whole goal of this website is to encourage more businesses to hire me as their writer. However, there are some circumstances where hiring a blog writer or a content writer is not a good idea. Here are the five most reasons people have chosen to not work with us, or to attempt to do their own content writing for their business.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Grammar Underground
JUNE 6, 2022
A lot of people go on and on about why writers should avoid adverbs. A lot of other people go on and on about how stupid the first group’s advice is, citing countless examples of adverbs used by the best writers. Often they cite examples of the anti-adverbs people using adverbs. Who’s right? They both are. Who’s wrong? They both are. And the whole stupid argument occurs only because the anti-adverbs people overstated their case or the anti-anti-adverbs people took the other guys out of context.
ProBlogger
JUNE 9, 2022
The post 5 Mistakes Bloggers are Making with Online Courses appeared first on ProBlogger. Photo by Tim Mossholder on Unsplash. By ProBlogger expert Sam Nordberg. Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1.
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