Sat.May 26, 2018 - Fri.Jun 01, 2018

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Why Good Site Architecture Is The Only CRO You Need

Neil Patel

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.

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4 Secrets of Great Storytellers

Content Marketing Institute

What’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your past, your career, your family, your hobbies. You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.”. Those degrees don’t exist, of course. But that’s OK.

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What Are Blog Hops? A Beginner’s Guide to Blog Hops

ThemeIsle

Most bloggers know to use tools like social media, newsletters, and paid advertising to increase their blog reach, but many haven’t even heard of blog hops, one of the most powerful free tools in the blogging world. So what are blog hops – and how can you use them to build your community? What are. The post What Are Blog Hops? A Beginner’s Guide to Blog Hops appeared first on Themeisle Blog.

Blog 52
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10 Blogging ‘Firsts’ to Celebrate (From Launch Onwards)

ProBlogger

Do you ever look at other bloggers and feel you’ll never catch up to where they are? Perhaps they have hundreds – or thousands, or even hundreds of thousands – of subscribers to their email newsletter. Maybe they’re making a full-time living blogging, or even employing a whole team of staff. If you’re still in the early stages of blogging, it can seem like no matter how hard you work you’re not really achieving anything at all.

Blog 48
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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25 Sales Questions to Qualify Your Leads Faster

Neil Patel

You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated.

Sales 101
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4 Paths to Better Content Management and Strategy [New Research]

Content Marketing Institute

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this: If you create all this great content and yet you’re not putting it in front of the right person at the right time on the right platform on the right device in the right format in

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Improve Your Productivity With 8 Content Marketing Tools

Content Marketing Institute

Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now – and we’ve added a new tool – because improving your productivity is a never-ending battle and these tools can help. Are you struggling with too much content marketing work? Looking for ways to improve your productivity and free up some time?

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3 Models (and Tools) to Understand, Predict, and React to Your Social Media

Content Marketing Institute

Want to know how to predict and forecast your followers’ behavior? Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user.

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249: Deadlines – Are they Good or Bad for Your Blogging?

ProBlogger

Do Schedules and Deadlines Help or Hurt Your Blogging? Have you ever missed a deadline? Do you have a content schedule or editorial calendar for your blog? Yes, today’s episode is all about schedules and deadlines. Whether you follow a daily, weekly or monthly schedule, does it allow you to produce the best content? What if you can’t come up with something good enough to publish?