Content Marketing Institute
MARCH 2, 2021
The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading → The post Write Like You Talk: 12 Tips for Conversational Content appeared first on Content Marketing Institute.
Neil Patel
MARCH 4, 2021
My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?
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Moz
MARCH 4, 2021
Posted by meghanpahinui What is duplicate content , and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions! Click on the whiteboard image above to open a high resolution version in a new tab!
ProBlogger
MARCH 4, 2021
The post 11 Tips to Help You Post More Consistently appeared first on ProBlogger. This post is based on episode 101 of the ProBlogger podcast. When it comes to blogging, consistency is very important. It keeps readers coming back, and ultimately determines whether or not your blog becomes one of the millions of blogs that have been abandoned over the years.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MARCH 1, 2021
How do you create the best videos for success on social? Let’s walk through five choices. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.
Neil Patel
MARCH 1, 2021
If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rend
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Grammar Underground
MARCH 1, 2021
A while back, Los Angeles Times columnist Steve Lopez spent the night in a tent in front of City Hall to get the pulse of the local incarnation of the Occupy Wall Street protests. He learned a lot, he said, but the experience still left some questions unanswered: “Will it grow into a cohesive movement? Who knows.”. I don’t know, either. But what I do know is that I stopped reading there.
Content Marketing Institute
MARCH 3, 2021
SEO incorrectly has become synonymous with Google. Yet, that mistake could spell trouble if you don’t use it for your YouTube videos and channel. Here’s how to do it right. Continue reading → The post SEO Is Important for YouTube Too appeared first on Content Marketing Institute.
Neil Patel
MARCH 3, 2021
Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon. With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics.
Moz
MARCH 2, 2021
Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Grammar Underground
MARCH 1, 2021
In American English, a period or comma always comes before a closing quotation mark, like "this." That's true regardless of what the quotation marks contain — quoted speech, a noted word, a movie title. But not all punctuation marks have the same relationship with quotation marks. Here's the full story. The post Where Do You Put Quotation Marks Relative to Other Punctuation?
Content Marketing Institute
MARCH 4, 2021
Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing. Continue reading → The post How to Make a Better Content Marketing Case With ROI appeared first on Content Marketing Institute.
Neil Patel
MARCH 5, 2021
You’ve created a funnel, but it’s not working. Now what? If you thought you could set it and forget it, you’ve got another thing coming. That’s where funnel optimization comes in. Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design.
Neil Patel
MARCH 3, 2021
What are Google review summaries, and how do they impact consumers’ view of your brand? First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews. Those reviews, positive or negative, impact how they view your brand. What others have to say about your brand could impact how people perceive your brand.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Neil Patel
MARCH 5, 2021
Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management.
Neil Patel
MARCH 1, 2021
With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition. One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more than they trust advertisements.
Neil Patel
MARCH 4, 2021
980450_HowtoOptimizeYourAmazonStorefront_022521. Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales.
Neil Patel
MARCH 2, 2021
What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business. Why It’s Important for Your Business to Get Reviewed.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
MARCH 2, 2021
Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? Search operators are a powerful tool for filtering search results, but they also have added benefits for marketers and business owners.
Neil Patel
MARCH 5, 2021
Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers. YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform.
Content Marketing Institute
MARCH 5, 2021
Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples. Continue reading → The post The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples] appeared first on Content Marketing Institute.
Neil Patel
MARCH 4, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an additional $39,000 in your bank every month? Well, if you plan on creating an ecommerce website, you can expect to earn this MASSIVE amount if you do it right. There are, of course, ecommerce sellers who haven’t been able to make that much, but with the right ecommerce strategies and best practices , this might become your reality.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Neil Patel
MARCH 1, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting a site and need a cheap domain name? Namecheap is the best option out there as far as affordable domain names go. . They start as low as $8.88 a domain for your first year with plenty of helpful add-ons. It goes beyond just domain names and provides reliable hosting for more than 1.5 million websites of all shapes and sizes.
Neil Patel
FEBRUARY 28, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. GoDaddy hosts millions of websites all over the world as a giant in the hosting and domain name selling game. Its long list of products offers just about anything you might need to get a website up and running on a shoestring budget, at least for the first year.
Neil Patel
MARCH 2, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Make no mistake: running a website is hard. There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.
Neil Patel
MARCH 1, 2021
Creating a successful startup is hard; it’s even harder without access to startup funds. However, if you’ve got a great business plan and the ability to create a buzz around your brand, equity crowdfunding could be the perfect option for your business. New legislation is opening up this crowdfunding option and making it a more viable method of raising capital for thousands of businesses.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neil Patel
MARCH 3, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. If you are reading this post because your site’s been hacked, download Sucuri now and get the company’s help completely removing the problem. For everyone else, Wordfence is my top recommendation for most users to prevent an attack.
Neil Patel
MARCH 5, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress popup plugins are one of the best ways to maximize your site’s effectiveness. Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more.
Neil Patel
MARCH 3, 2021
Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk. I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free. 1.
Neil Patel
MARCH 3, 2021
Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit to the number of people they can serve at once, and those people can be anywhere in the world as long as they have an internet connection.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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