Sat.Apr 04, 2020 - Fri.Apr 10, 2020

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25 Tools and Ideas for Brainstorming in a Remote World

Content Marketing Institute

Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

Neil Patel

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.

Marketing 145
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How Your Local Business Can Be a Helper

Moz

Posted by MiriamEllis. “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers.

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How ‘Warming up Your Readers’ Helped One Blogger Earn More than $28,000

ProBlogger

The post How ‘Warming up Your Readers’ Helped One Blogger Earn More than $28,000 appeared first on ProBlogger. This post is based on episode 117 of the ProBlogger podcast. Over the past four weeks I’ve talked about the four stages of warming up your readers and turning them into raving fans: 1. Getting the word out about your blog. 2.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Why, When, and How of Republishing Blog Posts

Content Marketing Institute

When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.

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Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times. Continue reading → The post Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap] appeared first on Content Marketing Institute.

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The SEO Elevator Pitch - Best of Whiteboard Friday

Moz

Posted by KameronJenkins This week, we're revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that's happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do.

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Why and How to Bring Empathy Into Your Content

Moz

Posted by DaisyQ Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful content. What empathy is and isn’t. We commonly confuse sympathy with empathy.

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