Sat.Aug 24, 2024 - Fri.Aug 30, 2024

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How to Write Like a Human, Wholeheartedly

Enchanting Marketing

Heather is sitting at her desk, staring at her laptop. For the umpteenth time, she’s anxiously scrolling through her LinkedIn feed. So much content. Mostly bland. Even some popular posts feel rather non-descript. Heather wants to be different. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Why write if your followers just shrug their shoulders?

Writing 246
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Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing 

Content Marketing Institute

Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.

Marketing 116
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Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs

Ahrefs

In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO.

SEO 119
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How To Be More Consistent (And Efficient) As A Blogger

Blogging Wizard

Are you struggling to stay consistent with your blog? New blogs have to overcome a lot of hardships. One that’s not mentioned nearly enough is just how hard it can.

Blogger 194
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Freelance Isn’t Free goes into effect in New York State on August 28th

Freelance Union

The independent workforce makes up over a third of the country, with New York being home to the largest population of independent contractors. We continue to see the real-world consequences of NYC’s groundbreaking Freelance Isn’t Free Law that has protected over 2,500 freelancers and recovered over $3 million in owed compensation for their work in New York City - Now, freelancers across New York State will have similar safe-guards to receive timely payment and be free from exploita

Freelance 140
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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently

Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

More Trending

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How To Self-Promote Your Blog Without Annoying The Internet

Blogging Wizard

How do you get your blog noticed outside of your own website without being an annoying pest? If there’s one thing the internet hates it’s seeing people promote their own.

Promotion 209
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I Disavowed “Toxic Backlinks”: Here’s What Happened

Ahrefs

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story.

Post 99
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How To Find Low-Competition Keywords for SEO

BKA Content

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

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The Power of Local Groups in Professional Associations

AIIP

by Marj Atkinson, AIIP Local Groups Chair Professional associations play a crucial role in career development, networking, and industry advancement. Given that AIIP operates internationally, local groups can form the backbone of community engagement and personalized support. Here are some ways local groups benefit both members and the broader association.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Author Mindset Tips And Publishing In Germany With AD Wilk

The Creative Penn

How can you move past your limiting beliefs to find success as an author? How can you successfully self-publish in Germany? Andrea Wilk shares her thoughts in this episode. In the intro, how to cope with writer conferences [ Ink in Your Veins ]; Author Nation schedule ; Conde Nast signs a licensing deal with OpenAI [ Hollywood Reporter ]; Breaking down AI misconceptions [ Brave New Bookshelf ]; Blood Vintage Kickstarter.

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How I Use AI (Responsibly) to Power My Content Marketing and Triple My Creative Output

Buffer

Contrary to popular belief, people who craft content for a living aren’t all AI haters. As the solo founder of a content marketing agency (and one who has a chronic illness at that), I appreciate any tool that can help me overcome limited time and energy — plus help me streamline my workflows. But here’s the thing: I never use AI for actual writing.

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5 Restaurant SEO Tips Backed by Diners & Data

Ahrefs

Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners.

SEO 95
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Content Governance Is a Must for a Successful Content Strategy

Content Marketing Institute

Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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7 Steps to Take to Integrate Generative AI in the Workplace

Grammarly

Generative AI (gen AI) is the biggest workplace disrupter since the internet’s arrival and there’s no going back. Even in its infancy, it’s revolutionizing office work by turbo-boosting efficiency , productivity, and profitability by automating everyday tasks, data analysis, personalization of customer experiences, and more. Consequently, gen AI presents a crucial opportunity for businesses to gain a competitive edge.

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How to Start a Blog: 5 Simple Steps for Freelance Writers

Make a Living Writing

Want to learn how to start a blog? Although blogs have been around for years, it’s never too late to start one and to begin publishing your writing online. The fun part… when you learn how to start a blog, you can truly used for anything. Whether you want to start a business, document a travel journey, practice your writing chops, or anything in between, a blog can give you a platform to do it all.

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So You’ve Been Asked To “Humanize” AI Content

Ahrefs

More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools.

Content 109
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AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers

Content Marketing Institute

Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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5 Best SEO Audit Tools for More Traffic

Backlinko

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high.

SEO 82
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What Is One Secret to Blogging Longevity?

Blogging From Paradise

Bloggers drop like flies. Bloggers typically have the shelf life of an ice cream cone in the desert.

Blog 104
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Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)

Ahrefs

Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business.

SEO 103
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How CMS Innovations Help Future-Proof Your Business [Sponsored]

Content Marketing Institute

Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Top 5 Publishing Articles/Blog Posts of the Week 08/26-08/30

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How Hobart, NY Transformed Into a Book Lover’s Paradise How Translating Small Languages is No Small Task Should Author Profiles Replace Book Criticism?

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How to Recover from a Google Algorithm Update

Blogging From Paradise

Bloggers tend to suffer after every Google algorithm update. Google shakes out those who do not appease the algorithm carefully.

Blogger 90
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What Makes a Good Website? The Only 2 Things That Matter

Ahrefs

Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about.

Website 92
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How to Create Effective Blog Outlines

Jasper

An effective blog outline helps organize your thoughts and ideas, enhances readability, boosts SEO, and keeps your readers engaged.

Blog 81
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Safeguard Your Rights Following a Car Accident

Blogtrepreneur

Car accidents are a serious concern in Oroville, California, where the interplay of busy roads and diverse traffic patterns can lead to frequent and sometimes severe collisions. As a city with a mix of residential areas and major highways, including the busy Highway 70, Oroville sees its share of vehicle accidents that can disrupt lives and cause significant damage.

Medical 64
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Updated Rules on Corporate Transparency Act Reporting May Impact Current and Former Freelance Businesses

Freelance Union

If you are not familiar with The Corporate Transparency Act (“CTA”) and what it means for freelance businesses, you are not alone. This mandatory compliance regulation came into effect on January 1, 2024, and it is estimated that only a very small percentage of the 32.6 million private companies that have to report, for the first time, have done so.

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Create and Connect Through Live Video

David Meerman Scott

Applications to syndicate video and audio feeds to multiple social networking destinations have exploded in recent years. Apps such as Restream and StreamYard allow video creators to simultaneously go live to multiple streaming services, including YouTube, Facebook, LinkedIn, X, Twitch, and more.

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Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered

BKA Content

Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring a digital marketing agency can be more cost-effective than you think.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!