Elna Cain
NOVEMBER 2, 2017
Interested in learning how to start a business? Did you know you can start a blog and turn that into a business? I’ve been blogging since 2014. I have two blogs – Elna Cain to help with freelance writers and Twins Mommy to help moms make money blogging. I get emails all the time asking for help on how to start a blog for their freelance business or as a way to earn an income and grow their brand.
Content Marketing Institute
OCTOBER 29, 2017
Almost eight years ago to the day was one of the worst days of my life. The business I had started 2.5 years earlier was on its last leg. It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain bills. The downtrend was apparent, but on this day … nail met coffin.
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ThemeIsle
NOVEMBER 2, 2017
Visual content is one of the most important aspects of any brand’s marketing campaign, and it’s only going to become more important in 2020. Data proves that people remember more from visual content; posts with images are shared more often on Twitter and Facebook; and videos are shared even more frequently. So if you want. The post How to Create Engaging Visual Content From Old Blog Posts appeared first on Themeisle Blog.
ProBlogger
OCTOBER 31, 2017
Originally posted as a Facebook update from FinCon in Dallas (video below). In my opening keynote at FinCon l ast night I challenged the attendees to think about how their blog, podcast and video content could potentially be changing people’s lives. You see, many of us see ourselves as being in the ‘content business’. But I think it’s better if we start seeing ourselves as being in the ‘transformation business’.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
NOVEMBER 2, 2017
Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel ) below. I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases.
Content Marketing Institute
NOVEMBER 1, 2017
With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough : 59% said their organization’s overall approach to content marketing was more successful compared with one year before, and most (82%) attributed that success mainly to doing a better job with content creation.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 28, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we compare ourselves to others. In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers.
Content Marketing Institute
OCTOBER 31, 2017
Want to know a few scary truths ignored by too many content creators? Editing and proofing are not the same thing. And you can’t adequately execute the two at the same time. You can’t adequately edit and proofread at the same time, says @AnnGynn. Click To Tweet. And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content.
Content Marketing Institute
OCTOBER 30, 2017
A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about the Color Factory – an appointment-only museum. If you’re not familiar with it, spend a few minutes browsing #colorfactory on Instagram.
ProBlogger
NOVEMBER 2, 2017
As you know, most blogs have a contact page. It’s one of the first pages we create when we’re building a new blog. We want people to be able to shower us in praise, offer us lucrative advertising and book deals, and beg us to create wonderful products for them, right? Okay, so that might be stretching things a little. But we do want people to be able to get in touch with us.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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