Sat.Oct 12, 2019 - Fri.Oct 18, 2019

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6 Content Marketing Tips That Will Give You an Aha Moment

Content Marketing Institute

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading → The post 6 Content Marketing Tips That Will Give You an Aha Moment appeared first on Content Marketing Institute.

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Intro to SEO Competitive Analysis 101 - Whiteboard Friday

Moz

Posted by Cyrus-Shepard A good, solid competitive analysis provides you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitors Keyword gap analysis Link gap analysis Top content analysis.

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What’s a Membership Site … and Should You Create One?

ProBlogger

The post What’s a Membership Site … and Should You Create One? appeared first on ProBlogger. Do you wish you could make steady income from your blog? Maybe your advertising revenue has peaks and troughs. Sure, it’s great to have that chunk of money come in during the holiday season. But when it’s only trickling in the rest of the time it can be frustrating.

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The Real Secret to My Social Media Success

Neil Patel

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer as well, and when it comes to social media, he spends much more time than me on it and he even has people at his ad agency dedicated to helping him grow his personal brand online.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

Content Marketing Institute

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading → The post Thin Content: Why You Should Fix or Remove Low-Quality Web Pages appeared first on Content Marketing Institute.

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Franchise Marketing: How People Buy Now

Moz

Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys.

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Fill All the Seats at Your Webinar With These 6 Steps

Content Marketing Institute

You can’t see the eyes of your webinar attendees, but that doesn’t mean you don’t want as many eyeballs as possible on your presentation. Learn how to attract a bigger audience in this easy, six-step guide. Continue reading → The post Fill All the Seats at Your Webinar With These 6 Steps appeared first on Content Marketing Institute.

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The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?

Content Marketing Institute

Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way. Continue reading → The post The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing? appeared first on Content Marketing Institute.

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Shopify SEO: The Guide to Optimizing Shopify

Moz

Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017.

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New SEO Experiments: A/B Split Testing Google's UGC Attribute

Moz

Posted by Cyrus-Shepard When Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN , our reply was an immediate "Yes please!". If you're not familiar with DistilledODN , it's a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!