Powerful Motivators in Direct Marketing Copy

I am writing to you from our shelter tonight. From the corner, I can see James, just 16, sleeping on the fresh cot we set up in the chapel. The Covenant house is full. Every bed is taken. I don’t always know how we make room for all these kids. But by the grace of God, tonight we found a way again.

James came to us tonight, exhausted, his eyelids barely able to stay open. He’d been trying to sleep near the restaurant dumpster, in the bus station, on the park benches. He’d rested his head on tables in the 24 hours donuts shop, under the florescent lights, desperate for a safe, quiet place to sleep.

We set up the cot put on fresh linen and gave him a new blanket. He was asleep before his head hit the pillow.

James is safe because of people like you who care about kids. He won’t succumb to the dangers of the streets. He’ll rest and tomorrow he’ll wake up to a warm breakfast. He’ll see our doctor, get a fresh set of clothes from our donations room and we’ll talk more.

And he may even want to discuss the dark burden he shared with me earlier night.

He hates himself.

Years of scorn and abuse have filled him with such powerful self-doubt.

Before bed, he stared blankly at the wall, steeling himself for the next sentence. My mother said, “ she wishes she’d had an abortion.” He averted his eyes, but I could see him flinch.

“That’s hard to hear, you know?” He said.

You’re a good kid James. You’re very special.

I have got some exciting news for you. You can eat all the peanuts you want and you are going to lose 10-20 pounds in a month. In a little while, you will weigh less than you have since you were a youngster.

You won’t have to count calories and you won’t have to deprive yourself of your favorite food. It is easier than paddling downstream. Your life is about to get better beyond anything you have ever imagined.

But, wait- I have to tell you something honestly. There is a down side. You’re going to have to buy all new clothes to fit in your new skinny body.

But, I don’t think you will mind one bit…….

You’re going to be slim, attractive and you will have the best sex you have ever had in your life.

Just picture yourself out on the town for a night- to celebrate your new image. There’s a new spring in your steps and a lively gleam in your eyes. People stop to stare as you saunter by …….admiring your powerful, lean body ….. you exude the essence of animal magnetism…..

In fact, you are going to feel so good even your work will prosper. Don’t be surprised to see your income double in the next few months! (Imagined buying that Lexus you always dreamed about) Can you see yourself driving down the road with the top down munching on the peanuts?

• Peanut has only 0.10 calories. That’s right…. Just one- tenth of a calorie…

That means you can eat 12,000 peanuts a day and still getting only 1200 calories a day….few enough to let lose 8 pounds a week.

• Peanuts contain micro nutrients A, B, and C. And a little known study from Harvard Medical School have recently proven that these are the three most important nutrients for the human body.
• Peanuts also contain glandular extracts that stimulate testosterone production, which has been proven to improve sexual performance in both men and women.
• And, according to the Dermatologist Association of America, peanut is the single best source of moisture for the skin. In fact, when my aunt Rosie went on this diet, it made her crow’s feet disappear and she looked 25 years younger.

So I asked my doctor, Dr.Goodbones, Who’s been a successful medical practitioner for 50 years.

“Doc,” I said” This peanut diet seems too good to be true. Look at me I lost 40 pounds since I was last here and I feel great”….. He smiled at me,

Do you realize “He said” That peanut diet is really one of the oldest diets known? Although, it was discovered in ancient Egypt long time ago, but they kept it secret just for the nobility.

“ No less than a hundred societies have used it, and it worked so well, they all kept it secret for the elite ruling classes, it was only recently discovered, in an ancient buried manuscript, and Harvard Medical School has been doing a study on it”.

That was good to know, but I wanted to be sure, so I contacted Harvard Medical School for myself. Here’s the copy they wrote back to me.

It’s simple, healthy, and works like a charm. And, everything you need to know about the peanut diet has been put together in one place. In fact, my “ Health Through Peanuts” is the only book that is the only place in the world you can find this information.

Specialized books of this nature, produced in limited quantities, usually sell for $50 to $70.

But you’re not going to pay $75 for “Health Through Peanuts” In fact; you won’t even pay $50 for this rare and powerful information.

If you act today, you can take advantage of my limited time, introductory promotional offer, and get my revolutionary book “Health Through Peanuts” for only $19.95.

But please, you’ll have to take me up on it immediately. I cannot promise to hold this price for long. When the first printing has run out, this offer will be over and the next one will be at the full price of $49.95. So, if you act today, you can save an amazing amount of 60% of the regular price.