Content Marketing Institute
FEBRUARY 3, 2022
Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image.
David Meerman Scott
JANUARY 31, 2022
The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.
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Neil Patel
FEBRUARY 1, 2022
Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?
CopyBlogger
FEBRUARY 3, 2022
Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work. Continue Reading. The post Making a Living Online (or, the Internet Is Not Your ATM) appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
FEBRUARY 4, 2022
If you feel like your team can't produce enough content, you're right. They can't – and Robert Rose says they never will. The only answer is to stop acting like a team of content creators and start becoming directors. Learn the five roles you need for blockbuster success.
Income Diary
FEBRUARY 1, 2022
Every year since 2011, IncomeDiary.com has conducted independent research on the best website brokers, working alongside industry experts and finance professionals. Here are our top three website broker picks for 2022. If you are considering a website broker to sell your online business, these are three brokers we recommend you speak with first. [Last updated March 27th 2022]. #1 BusinessExits.com – Best for sites with profits over $300K + per year.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Freelance Writing Jobs
FEBRUARY 4, 2022
Would you like inspiration to help with world-building, developing exotic characters, or creating ideas for your next science fiction story? Or perhaps you’re simply trying to overcome writer’s block and want inspiration on, well … anything! If so, these sci-fi writing prompts are for you. They’re written with two goals in mind: Help you come up with original story ideas.
Content Marketing Institute
JANUARY 31, 2022
YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way.
Digifloat
FEBRUARY 3, 2022
Even though we all want to publish social media content regularly we often feel tapped out of ideas. And it’s more common than you’d think. Creative block can be daunting especially when you have deadlines to meet. More often than not you’ll find yourself asking “What to post on social media” So instead of sitting around and waiting for creativity to strike, I’d suggest you browse through the internet to find new social media post ideas and get fresh perspectives.
Neil Patel
JANUARY 30, 2022
We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. These businesses aren’t just liked by Google, they’re also liked by customers.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Freelance Writing Jobs
FEBRUARY 4, 2022
Would you like inspiration to help with world-building, developing exotic characters, or creating ideas for your next science fiction story? Or perhaps you’re simply trying to overcome writer’s block and want inspiration on, well … anything! If so, these sci-fi writing prompts are for you. They’re written with two goals in mind: Help you come up with original story ideas.
Content Marketing Institute
FEBRUARY 2, 2022
Marketers spend a lot of time on repeated and low-level tasks. A digital asset management system can help minimize that. But don’t shop for a DAM solution before you do this exercise.
Honey Copy
FEBRUARY 2, 2022
You can pick two: Cheap Fast Great If it’s cheap and fast, it won’t be great. If it’s great and cheap, it won’t be fast. If it’s fast and great, it won’t be cheap. There’s always going to be someone out there that can make something cheaper than you. So, if you’re building anything, the only answer is to be fast and great but not cheap. Chick-fil-A sells the most expensive food in fast food.
Neal Schaffer
FEBRUARY 1, 2022
Although blogging is no longer the shiniest object in marketing, there’s little question that it’s still useful. In fact, as I’ve said in a prior article, blogging is far from dead. This is true even though “free” blog platforms like Blogger are much less common. In 2024, if you are blogging, your blog posts are […] The 15 Best WordPress Blog Hosting Sites for 2024 appeared first on NealSchaffer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Ethical Copywriter
JANUARY 31, 2022
There are concrete criteria that can make a product ethical – for example, the materials it’s made from or certifications that prove it’s produced under fair labour policies. But as a service provider, it can be harder to prove your ethical credentials. Potential clients might be thinking: “What is an ethical copywriter ? And why do I need one?
Content Marketing Institute
FEBRUARY 1, 2022
Breathe new life into old content with historical optimization. Check out a successful example, then follow the three steps to make it happen.
Honey Copy
JANUARY 30, 2022
Anyone who doesn't feel like luck has played a role in their success has a God complex. But, viewing luck as a scratch-off Lottery ticket sort of thing, is a bit one-dimensional. Naval Ravikant , the modern-day philosopher who founded AngelList, argues that luck falls into one of four buckets. Luck #1: Blind Luck The first kind of luck is blind luck.
Neal Schaffer
FEBRUARY 1, 2022
Although blogging is no longer the shiniest object in marketing, there’s little question that it’s still useful. In fact, as I’ve said in a prior article, blogging is far from dead. This is true even though “free” blog platforms like Blogger are much less common. In 2023, if you are blogging, your blog posts are probably housed on a website that is being run by WordPress.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Grammar Underground
JANUARY 31, 2022
Some say "myriad" is only an adjective and not a noun, which means you can't use "a myriad of." They're wrong, but professional editors often prefer the adjective form. The post 'A Myriad Of' or Just 'Myriad'? first appeared on Grammar Underground with June Casagrande.
ProBlogger
FEBRUARY 2, 2022
The post Finding New Readers for Your Blog with Guest Posting appeared first on ProBlogger. Photo by Josh Appel on Unsplash. This week I’m introducing the first of five ways that I’d promote a new blog to new readers if i was starting out again. Perhaps one of the most powerful ways of exposing your writing to a new group of people is to put some of your best content on other peoples blogs – and not your own.
Honey Copy
JANUARY 30, 2022
Carlos Segura is the lead designer and founder of Segura Inc., a design agency that’s been spitting out some of the most profound creative work of the last few decades. An old colleague of Segura’s –– a guy by the name of Jason Fried who started Basecamp and Hey –– once shared his working agreement over on his blog. Some find it to be arrogant. Others, brilliant.
Neil Patel
FEBRUARY 4, 2022
User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. That’s not all. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue. How? It’s simple.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Grammar Underground
JANUARY 31, 2022
Today, democratic principles underlie our system of government. In the past, different principles did the same for older systems of government. How would you put that in the past tense? In the past, principles underlied older systems of government? Underlay? Underlain? Underlaid? When the question popped into my head recently, I had to confess I had no idea.
ProBlogger
FEBRUARY 2, 2022
The post Finding New Readers for Your Blog with Guest Posting appeared first on ProBlogger. Photo by Josh Appel on Unsplash. This week I’m introducing the first of five ways that I’d promote a new blog to new readers if i was starting out again. Perhaps one of the most powerful ways of exposing your writing to a new group of people is to put some of your best content on other peoples blogs – and not your own.
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