Sat.Jul 06, 2019 - Fri.Jul 12, 2019

article thumbnail

New Study: What 100 Social Media Followers Are Really Worth

Neil Patel

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?

article thumbnail

Content Is NOT the Same as Content Marketing

Content Marketing Institute

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing. Continue reading → The post Content Is NOT the Same as Content Marketing appeared first on Content Marketing Institute.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Blogs Still Relevant in 2023?

Neal Schaffer

It’s the question on everyone’s lips… are blogs still relevant in 2023? Is it worth spending time and money on your company blog or creating a blog in the day of social media? In a nutshell: yes. BUT…not if you’re doing any of the following things: Peddling company news (John, we’re happy you’ve been promoted to Sales VP, but keep it to your LinkedIn, mate).

Blog 98
article thumbnail

Best Blog Niches: 5 Topics That Set You Up for Success

ThemeIsle

It’s already a steep climb to support yourself with a blog. There are thousands of them on the internet, which makes competing as a professional blogger challenging. That’s why choosing one of the best blog niches, one that provides unique content for specific groups of people, can give you a head start. By creating content. The post Best Blog Niches: 5 Topics That Set You Up for Success appeared first on ThemeIsle Blog.

Blog 52
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Moz

Posted by BritneyMuller Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Joining us at MozCon next week?

article thumbnail

7 Social Media Metrics That Should Really Matter to Your Brand

Content Marketing Institute

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter. Continue reading → The post 7 Social Media Metrics That Should Really Matter to Your Brand appeared first on Content Marketing Institute.

More Trending

article thumbnail

What Content Really Engages? The Inside Scoop From 30 Marketers

Content Marketing Institute

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The post What Content Really Engages? The Inside Scoop From 30 Marketers appeared first on Content Marketing Institute.

article thumbnail

How to Choose a Successful Topic for Your Next Guest Article

Content Marketing Institute

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading → The post How to Choose a Successful Topic for Your Next Guest Article appeared first on Content Marketing Institute.

article thumbnail

Get More Content Noticed, Stop the Bad Metadata

Content Marketing Institute

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir. Continue reading → The post Get More Content Noticed, Stop the Bad Metadata appeared first on Content Marketing Institute.

Content 96
article thumbnail

New Things I’ve Learned About Google Review Likes

Moz

Posted by MiriamEllis Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features. Often, you may simply ignore them until life makes you engage. A few weeks ago, a local SEO came to me with a curious real-life anecdote, in which a client was pressuring the agency to have all their staff hit the “like” button on

Agency 61
article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

How to Make the Most of MozCon (and Stay Motivated Once it's Over)

Moz

Posted by Kirsten_Barkved Show of hands if the following scenario has ever happened to you: You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to being diagnosed with carpal tunnel. The energy in the room is contagious and everyone leaves the conference with the promise of new strategies, connections, and ideas that have the possibility to trans

IT 45