Neil Patel

AUGUST 20, 2019

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

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Content Marketing Institute

AUGUST 20, 2019

How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing. Continue reading → The post How to Do a Helpful SEO Audit in a Few Hours appeared first on Content Marketing Institute.

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ThemeIsle

AUGUST 19, 2019

Guest posting is a common practice among bloggers and a smart move for driving traffic to your site and building your backlink profile. However, it’s tough to get started, especially if you don’t know how to write a guest post pitch. Fortunately, once you get the hang of it, nailing your guest post pitches will. The post How to Write a Guest Post Pitch (Based on Real Experience) appeared first on ThemeIsle Blog.

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Moz

AUGUST 20, 2019

Posted by rachelgooodmanmoore If you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go? As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been hard at work getting a bunch of cool features out the door.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

AUGUST 22, 2019

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one. Continue reading → The post How to Get Sales and Marketing in the Same Kitchen appeared first on Content Marketing Institute.

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Content Marketing Institute

AUGUST 21, 2019

You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool. Continue reading → The post Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist) appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 91

Content Marketing Institute

AUGUST 23, 2019

What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered in the Weekly Wrap. Continue reading → The post Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints appeared first on Content Marketing Institute.

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Moz

AUGUST 20, 2019

Posted by LilyRayNYC Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content.

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Moz

AUGUST 22, 2019

Posted by KameronJenkins It's too easy to fall into a rut with your SEO audits. If it doesn't meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO audits and howdy to a better way of improving your

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