Jeff Goins
SEPTEMBER 27, 2019
Recently while speaking on stage, I heard myself say something I didn’t plan on sharing. I didn’t rehearse it. I didn’t have it in my notes. It just came out. The line was: “Sometimes, the good has to end before the better can begin.
Content Marketing Institute
SEPTEMBER 26, 2019
Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading → The post How to Use Google Search Console to Increase Traffic to Your Site appeared first on Content Marketing Institute.
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Neil Patel
SEPTEMBER 24, 2019
When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.
Moz
SEPTEMBER 26, 2019
Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neal Schaffer
SEPTEMBER 24, 2019
Need help in creating a blog that is killer? Look no further than the Kardashians for inspiration. “In order to win at life, you need some Kim K skills, period.” Do you agree you need Kim K skills? Well, that quote is from Kanye, who was bigging up his wife’s life skills to GQ Magazine in 2014. But love her or loathe her (and loathe her you might), Kim Kardashian undeniably does have superior skills when it comes to getting noticed.
Content Marketing Institute
SEPTEMBER 25, 2019
Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading → The post Is Your Marketing a Pillager of Privacy? appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
SEPTEMBER 24, 2019
Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." It wasn't clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day.
Content Marketing Institute
SEPTEMBER 24, 2019
An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading → The post How to Get Great Guests for Your B2B Podcast [Outreach Templates] appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 23, 2019
Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this essential component of content marketing to the next level. Continue reading → The post Demand Gen Rises When Quality Content Meets Good Tech appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 27, 2019
Robert Rose reflects on why yes is only the opening salvo in a content revolution. He talks to an original content marketing rebel. Delves into what “magazine” means and why you should care. And he shares an idea you can use. Continue reading → The post The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What? appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
SEPTEMBER 22, 2019
Posted by KristinTynski Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results.
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