Content Marketing Institute

JANUARY 23, 2020

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diversity and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.

Content Marketing 131

Content Marketing Marketing Content Audience 131

Jeff Goins

JANUARY 21, 2020

We are all hyphens. That's what Chase Jarvis, founder of CreativeLive , amazing photographer, and best-selling author of Creative Calling , told me in our recent conversation: we are all hyphens, and I couldn't agree more. In this episode, I have a chat with my friend, Chase Jarvis, a brilliant photographer, entrepreneur, author, thinker. Chase is a bit of a Renaissance Man.

Creativity 100

Creativity 100

Moz

JANUARY 23, 2020

Posted by Matthew_Edgar When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.

Sales 67

Sales Consulting Website SEO 67

ThemeIsle

JANUARY 21, 2020

What’s a foolproof way to ensure that no one reads your content? Writing a boring headline! Some marketers argue you should spend 80% of your time on headlines and the other 20% writing an article. Whether or not you agree with that, one thing’s certain: if a person can’t get past your headline, the content. The post 7 Best Headline Analyzer Tools for Better Post Titles in 2023 appeared first on Themeisle Blog.

Post 52

Post Writing Blog Blogging 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JANUARY 20, 2020

B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading → The post Brand Empathy: The One Critical Quality B2B Content Lacks [Video] appeared first on Content Marketing Institute.

Brand 110

Brand Content Content Marketing Marketing 110

Neil Patel

JANUARY 21, 2020

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.

SEO 145

SEO Social Media Medical Education 145

Content Marketing Institute

JANUARY 22, 2020

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading → The post 3 Creative Ways to Promote Content With Carousel Ads appeared first on Content Marketing Institute.

Promotion 106

Promotion Creativity Ads Content 106

Content Marketing Institute

JANUARY 21, 2020

Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. Continue reading → The post Get Your Content Workflow on the Right Track [Tools] appeared first on Content Marketing Institute.

Content 91

Content Content Marketing Marketing Post 91

Content Marketing Institute

JANUARY 24, 2020

Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing. Continue reading → The post Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 87

Content Marketing Marketing Content Post 87

Moz

JANUARY 20, 2020

Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites.

Content Marketing 67

Content Marketing Editorial Marketing Content 67

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration