Sat.Feb 15, 2020 - Fri.Feb 21, 2020

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Stop Wasting Time: Review Your Website Analytics

Content Marketing Institute

Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute.

Website 141
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I Wrote a Book on Public Speaking and Then Became a Successful Speaker

Jeff Goins

This week, my first ghostwriting project, The Successful Speaker , comes out. This was a collaboration with Grant Baldwin, the leading expert on what it takes to build a successful speaking business. It was a lot of fun, but what I didn’t expect was how much it would make me a better speaker. For more information on The Successful Speaker , visit www.speakerbookbonus.com.

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Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

Moz

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

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Content Writing 101: The Essential Guide

Text Mercato

If you haven’t done it before, content writing can be quite intimidating and overawing at times. In this digital age, where Google algorithms rule the internet - website owners have placed huge importance on quality and value added content for their audience. That calls for SEO rich content and new freelance content writers are more lost than ever.

Writing 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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6 Things You Should Stop Doing to Content [Tools]

Content Marketing Institute

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading → The post 6 Things You Should Stop Doing to Content [Tools] appeared first on Content Marketing Institute.

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The Future of Ubersuggest

Neil Patel

* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.

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Working With Freelance Writers - How To Make A Decision Between Good. Or Bad?

Text Mercato

Who doesn’t love flexible working hours? Add to that the idea of no travel and a comfortable working space where you don't even have to leave your bed, and you are all set for the new freelancing trend. Although a new kid on the block, freelancing is rapidly changing the concept of working to include a non-stringent office space where people can earn money by doing what they love.

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Want More Business? Narrow Content Focus to Targeted Accounts

Content Marketing Institute

Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading → The post Want More Business? Narrow Content Focus to Targeted Accounts appeared first on Content Marketing Institute.

Content 126
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Offer a Content Upgrade and See Conversion Rates Rise

Content Marketing Institute

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Conversion Rates Rise appeared first on Content Marketing Institute.

Content 117
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The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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10 Things Content Writing Pros Swear By (And You Should Too)

Text Mercato

How many times do you find yourself torn between quality or quantity of content writing? Quality always supersedes quantity, and there is no two ways about it. But, to be able to create quality content in large quantities is no easy task! Professional writers understand the importance of consistent content flow in the industry and practice this on a daily basis.

Writing 52
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Ask Yourself These 5 Questions Before Hiring A Content Writer

Text Mercato

Are you tired of working with content spinners in the name of content writers? Let’s face it, there is no dearth of content online. Someone, somewhere may have already written about what you think is a “brand new” idea indeed. So, what you usually do is, in point of fact a spin-off from a resource research. But, the difference lies in the presentation of the same idea.

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Improve Your Content With These Five Online Writing Tools

Text Mercato

Wouldn’t you want to speed up the process of writing and editing drafts for your blogs? What if you had more tools to assist your writing tasks so that you could spend less time and still create high-quality content? A content writer today has it harder than ever before thanks to the plethora of different platforms that he/she can write on. In the presence of stiff competition for your readers' attention, you are best off taking all the help you can get to help you hone your content

Writing 52
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5 Reasons Why You Need A Content Writing Agency

Text Mercato

At what point in your business do you decide to hire a content writing agency? How do you decide which one to choose? Why do you feel the need to have one at all? Let’s start with why! Why do you even need a content writing agency ? While weighing your options for creating content to meet your business goals, don’t slip up on the benefits of outsourcing your workload.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Publishing The Right Content Online - Some Important Guidelines To Follow

Text Mercato

Online content marketing and sharing is the go-to way for any company in today’s extremely competitive world and has been so for the last few years. However, simply choosing the internet as your medium of choice will definitely not guarantee you any success with branching out to new customers and expanding your business. There are certain factors to be kept in mind when publishing your content online and here we are going to discuss some of the most important ones. 1.

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Here's How You Can Solve Your Content Writing Needs With The Help Of Freelance Content Writers

Text Mercato

Did you know, nearly 64% of B2B digital marketing professionals outsource content writing to freelance writers and agencies! Why do you think that is? These days, higher number of businesses are reaching out for freelance content writing services than ever before. Whether it is to save time or the lack of an in-house content writing team, outsourcing content services has proved beneficial to businesses on some level or the other.

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3 Content Writing Courses To Help You Get The Ball Rolling!

Text Mercato

Content writing is one of the most effective forms of marketing out there and there is no two ways about it. Easy on the pocket and effective enough to build a loyal customer base for businesses - article writing and SEO writing have become highly sought-after skills in the digital era. But, with the increasing demand in content guess what else is soaring?

Writing 52
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3 Ways To Save Your Failing Content Writing Strategy

Text Mercato

What is the goal of your content writing strategy ? To increase your search engine rankings To get more traffic to your website To engage more with your audience If you answered with the same reasons, you are clearly missing something. The supreme objective of any content writing strategy is to increase conversions/sales and contribute to the total revenue of your business.

Writing 52
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Reasons Why Most Beginners Fail At Content Writing

Text Mercato

How many times do you walk away from your desk while writing content online? Contrary to popular belief, content writing is not everyone’s cup of tea and not everyone can do justice to it. It is common for even professionals to fumble from time to time, let alone beginners who feel immense amount of pressure avoiding making dumb mistakes. Making mistakes is inevitable, but not repeating the same mistakes again and again is completely in your hands.

Writing 52
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5 Things To Keep In Mind While Choosing A Content Writing Agency

Text Mercato

According to a content marketing research in 2017, on an average as close to 40% of the marketing budget is allocated to content marketing. Now, these are not small figures we are talking about here! Over 60% of companies use this budget to outsource content writing services by hiring a content writing agency or working with freelance content writers.

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5 More Content Writing Tools To Make You An Expert

Text Mercato

Whether you are a website owner, digital/content marketer or even a professional content writer, you know that constantly creating original, engaging and optimized content for your website or blog can be quite challenging. Coming up with ideas, writing articles, figuring out how to optimize them and where to promote them is a lengthy process that can demotivate people from frequently posting content on their websites or blogs.

Writing 52
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Don’t Have Time To Write Fresh Content? Revamp Existing Content And Boost Organic Traffic!

Text Mercato

We bet you have plenty of articles and blogs on your website at the moment which could be doing better but are not! They are not ranking well on search engine results pages (SERPs), they don’t yield you enough traffic, and subsequently they don’t contribute to total conversions! Let’s stop there for a minute and think about it – what can you do about it?

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Recognize These 3 Early Warning Signs Of A Failing Content Marketing Strategy

Text Mercato

Content marketing is anything but a linear path! Beginners and professionals alike are bound to make mistakes from time to time – the only difference is the quality and quantity of mistakes one makes! Yes, you heard that right! Every mistake that you make in an online marketing campaign can act as a stepping stone in your second one. Well, that’s one way to look at it.