Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Neil Patel

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

SEO 111
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How to Create a Better Distribution Plan to Get Your Content Seen

Content Marketing Institute

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help. Continue reading → The post How to Create a Better Distribution Plan to Get Your Content Seen appeared first on Content Marketing Institute.

Content 109
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How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.

SEO 86
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What to Sell Online? 5 Steps to Pick the Perfect Ecommerce Niche

ThemeIsle

Struggling with what to sell online? If you’re planning to launch an ecommerce store, finding the perfect niche for your store is the first step in your journey. To discover a niche that works best for you, you can start by identifying some products you’re passionate about that have compelling brand potential. It also helps. The post What to Sell Online?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Most Important Lesson Learned at Content Marketing World

Content Marketing Institute

The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success. Continue reading → The post The Most Important Lesson Learned at Content Marketing World appeared first on Content Marketing Institute.

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Discover the Secrets to Successful Content Creation

Content Marketing Institute

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.

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The Weekly Wrap: How to Go Off Script AND Stay in Compliance

Content Marketing Institute

This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know. Continue reading → The post The Weekly Wrap: How to Go Off Script AND Stay in Compliance appeared first on Content Marketing Institute.

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Do I Need a Website for My Business? 10 Reasons Why the Answer is Yes

ThemeIsle

If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one? Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website. Ten reasons why. The post Do I Need a Website for My Business?

Website 52
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E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation , Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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An Agency Workflow for Google My Business Dead Ends

Moz

Posted by MiriamEllis. There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you worry over what to do, fearful of making a wrong move that could get a client’s listing suspended or adversely affect its rankings or traffic.

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