Ahrefs
MAY 7, 2025
When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said its smart to focus on keywords that are less popular, more specific, and cheaper.
Jane Friedman
MAY 8, 2025
Photo by Aidan Roof Todays post is by author and book coach Alex Van Tol. Want to create a journey that resonates on a deep emotional level with your audience? Thats something only your characters can accomplish. Emotion doesnt arise from plot alone; it stems from the people who inhabit your story. To bring the reader right into your characters experience, you need to collapse narrative distance.
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David Meerman Scott
MAY 6, 2025
Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.
The Hoth
MAY 8, 2025
Generative search optimization (GSO) is a new marketing methodology all about improving your visibility on AI tools like: ChatGPT Perplexity Claude Googles AI Overviews Bings Copilot Its an offshoot of traditional SEO (search engine optimization), which focuses on improving rankings on search engines like Google and Bing. Since generative search is relatively new, marketers are in desperate need of GSO tools to track and monitor their optimization efforts.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Grammarly
MAY 7, 2025
Semantics is a core branch of linguistics, the scientific study of language. It focuses on a sentences meaning. More specifically, it involves how grammatical structure, word choice, and context work together to create that meaning. This concept goes beyond a literal interpretation of the sentenceconsider figurative language and how synonyms can carry significantly different connotations.
Tina Dubinsky
MAY 8, 2025
An environmental poem shaped by British Romanticism themes about urbanisation. The post Romantic Poetry: Is this America? Pollution, a First Impression appeared first on Tina Dubinsky Author.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
AWAI
MAY 5, 2025
Get ready to get off the starting block … and into the well-paid writing game … In this Monday Morning Jumpstart, AWAI President, Rebecca Matter, and Director of Training, Jade Trueblood, help you identify and overcome the fears that can keep you stuck on the starting block when pursuing new opportunities. From overcoming the paralysis of having too many tasks to picking the easiest win that will get you in the game, you’ll learn how to break through your mental blocks and start moving forward.
Spectrum Net Designs
MAY 8, 2025
How to Find Trending SEO Keywords Trending keywords can give an advantage over the competition and increase the potential for content that makes use of the keywords. Trending keywords go through a change and gain popularity, which mainly relates to current events. Seasonal keywords are not considered trending, so anything like Christmas gifts or Halloween […] The post How to Find Trending SEO Keywords appeared first on Spectrum Net Designs.
Jane Friedman
MAY 7, 2025
Starting this fall, Authors Equity will bring a number of bestselling LYX Books to North American readers on an expedited schedule. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscribe.
Shorthand Content Marketing
MAY 3, 2025
What if you could save $5000 a month on Google ads? What if you didn’t need an HVAC marketing agency to run everything? What if you had a community of HVAC customers that buy directly from you? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
AWAI
MAY 6, 2025
Watch as digital copywriting pioneer Nick Usborne reveals the way he’s making money with AI… without a single client!
Grammarly
MAY 8, 2025
In the fast-paced world of marketing, staying ahead means leveraging every tool at your disposal. Artificial intelligence (AI) is revolutionizing the marketing landscape by not just automating tasks but also empowering teams with sophisticated strategies that harness machine learning , natural language processing , and predictive analytics. Marketers have been at the forefront of AI adoption, with approximately 86% using AI technology in their daily operations, according to Grammarlys fourth ann
Jane Friedman
MAY 7, 2025
Renee Runge has joined Spencerhill and seeks middle-grade and YA. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscribe.
BKA Content
MAY 6, 2025
The Best SEO-Friendly WordPress Themes for Free in 2025 When you want to launch a new personal or professional blog, finding the best SEO-friendly WordPress theme for free is a great place to start. New themes are constantly released and existing themes get updates for compatibility with the WordPress platform and changing best web development practices.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Nick Ursborne
MAY 4, 2025
This isn’t like my usual posts. More like an announcement. And its a BIG one. And yes, it’s a pitch too. I just trained and integrated an AI assistant into the Sovereign Freelancer course. Student enrollment now includes the Sovereign CoPilot an always-on guide as you learn, build, and grow your freelance business. Heres what the Sovereign CoPilot does… 1.
Grammarly
MAY 8, 2025
As AI continues its rapid integration into the enterprise, customer experience and support teams are navigating a distinct set of challenges. While experimentation is often encouraged in other functions, CX operates under different expectations: precision, empathy, and virtually no margin for error. In our latest Two Truths and AI fireside chat, CX and support leaders came together for a candid conversation about whats working, whats not, and how AI is reshaping our understanding of productivity
Jane Friedman
MAY 7, 2025
The latest in AI, traditional publishing, culture & politics, bookselling, and trends. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscribe.
The Hoth
MAY 6, 2025
Having an optimized Google Business Profile (GBP) is paramount for successful local SEO campaigns, so its definitely a cause for concern if your listing gets suspended. Why is an active GBP listing so important? It is because, according to research, 64% of consumers will use your GBP listing to find your phone number instead of using your official website.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jasper
MAY 9, 2025
Discover how Jaspers CAB and inclusion in the NYSE LaunchPad program are driving innovation for enterprise marketers.
Freelance Union
MAY 6, 2025
There’s never been more freedom for freelance professionals to build businesses around e-commerce sales and remote work. The globalization of client and work opportunities has revolutionized the freelance market, and opened up unprecedented access for business owners to expand their reach across states and even countries. However, this newfound flexibility comes with its own set of challenges—particularly when it comes to tax compliance.
Jane Friedman
MAY 7, 2025
Entrants must be a resident of Great Britain and be able to qualify themselves as coming from a minority ethnic background. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscribe.
Grammar Underground
MAY 5, 2025
Brad crashed his car into the donut shop and totally destroyed it. Did Brad destroy the donut shop or his car? The pronoun "it" could refer to either. Here's how to avoid the problem of unclear antecedents. The post Unclear Antecedents first appeared on Grammar Underground with June Casagrande.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Jasper
MAY 6, 2025
A well-structured marketing AI RFP helps you evaluate vendors effectively, avoid costly mistakes, and choose the right AI solution.
Blogtrepreneur
MAY 4, 2025
Amazon’s Pay-Per-Click (PPC) advertising is one of the most important tools sellers on the platform can use to get their products seen by as many potential customers as possible. Not having a clear strategy and not focusing on the right things can quickly become a very costly mistake. So, what are some common mistakes new sellers make, and how do you avoid them?
Jane Friedman
MAY 7, 2025
Julie Romeis Sanders was previously an editor at Bloomsbury Childrens. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Janes reporting and analysis, sent via email once a wek Access to Janes private resource guides, continually updated Login below, or learn more and subscribe.
Grammar Underground
MAY 5, 2025
I got an e-mail from a reader named Mike who had a question about the sentence Soon I will go to the office, which I had used as an example in a piece I wrote. Mike wanted to know Shouldn't there be a comma after soon? Sure. Or not. Whatever. A comma after a short introductory word, phrase, or clause, I told him, is optional. So in "Soon I will go to the office," no comma is needed.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Jane Friedman
MAY 7, 2025
Todays post is by David Wogahn, author of the Countdown to Book Launch series and the president of AuthorImprints , a self-publishing services company. When it comes to bringing a print book to market, the gap between what a one-book publisher can achieve in printing and distribution and what the Big Five publishers can do has never been narrower. Credit for this, in large part, goes to IngramSpark.
Jane Friedman
MAY 6, 2025
“ Sister Fan ” by Jim, the Photographer is licensed under CC BY 2.0. Todays post is by author, filmmaker, and coach Colleen Patrick. True or false: Ebenezer Scrooge changes who he is at the end of Charles Dickens immortal classic, A Christmas Carol. When I begin my writing seminars with this challenge, a wave of hands flies up when I ask, True?
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